Chapter 92 Regret

In the office building of Merson Pharmaceutical Group, President Volkin and his subordinate Merson Health Products Company General Manager Jefferson talked about strange phenomena in the Chinese market. Recently, they have clearly felt that sales in China are shrinking from the sales report of Cellomeso. The Cellomeso produced by Merson is the undisputed first brand in the world's weight loss products today. Its sales volume accounts for almost 35% of the global weight loss products, especially in the domestic market in the United States, accounting for almost half of them.

However, Cellulose has always had a poor market share in Asia, especially China. One of the reasons is that the competition is too fierce and there are cultural differences. In the Chinese market, there has never been a high share of several companies such as Wanshi Pharmaceutical, but it is also close to about 10%.

Although its share in China is not high, China is currently close to 1.5 billion people. Merson's Cellulose's actual sales in China are also amazing, higher than any country except the United States, and the market potential is great. This year, Merson Pharmaceutical Group is also preparing to strongly support its Merson Health Products Company to develop the Chinese market, with the goal of seizing 20% ​​of China's weight loss product sales this year

However, in the first two months of this year, Sinmeisu's sales in China not only did not increase, but instead decreased significantly. How can Merson Health Products not be anxious? The group headquarters also feels that this matter cannot be underestimated, because Sinmeisu is not only the main product of Merson Health Products, but its profits also account for more than 15% of the entire Merson Group.

It is a product that can influence the development of the group

Jefferson, general manager of Merson Health Products Company, personally went to Shanghai, where sales were shrinking the most, and found that Shanghai and the provinces and cities near Shanghai were full of advertisements for weight loss products. He was shocked and wondered whether Chinese health products companies knew that Merson would enter the Chinese market this year. Before we came, they started to fight back...

Hurrying to leave his assistant in Shanghai to continue investigating the reasons, he flew back to the United States first to discuss countermeasures with Group President Volkin.

Although Volkin was surprised after listening to Jefferson's report, he was not worried. He smiled and said: I don't think it's the "slime" targeting our Merson company, but they are seizing the market themselves. You can see if you have time to look at the history of China. Chinese people are very smart, but they like to fight in the nest. Otherwise, how could they be invaded by a small country like Japan 100 years ago.

Jefferson said: Now they are fighting so hard, it seems that our plan should be postponed

Volkin nodded and said: There is no need to fight with them in the Chinese market now, but you can take advantage of Hong Kong Wanshi Pharmaceutical to spend its energy on their home country to drive their weight loss tea out of the US market. Mr. Luo Jiajie of Wanshi Pharmaceutical is a rare talent. I think other health products companies in China are not his opponents. If Wanshi gains a foothold in China, the next step will be to the United States.

Jefferson deeply agreed that Wanshi Pharmaceutical's weight loss tea has always been a strong competitor of Merson. He has fought with Luo Jiajie several times and has been worried about the US and European weight loss product markets that have accounted for more than 10% of the sales volume by a Chinese company and laughed and said: If Wanshi's weight loss tea is sniped by us in the global market, I see Luo Jiajie will become unfavorable in the competition in China. I really want to see how his face will be like then, haha...hahaha...

At this time, Jefferson's phone suddenly rang, and it was called by an assistant in China. Jefferson hurriedly picked up the phone to answer the answer. The assistant's report on the phone made him more and more surprised. After listening, he said: Buy a box of samples immediately and come back... no... buy a few more boxes.

Seeing Jefferson's expression abnormal after answering the call, Volkin asked: What happened?

Jefferson said: Things may not be as simple as we thought. The advertising war for weight loss products in Shanghai was not aimed at us, Merson, nor was it the infighting among these companies, but they were targeting another new company. According to investigation, the weight loss products of these health products companies, like Merson's "Fiber Meso", sales in China have shrunk a lot because the new company produced a weight loss capsule.

Volkin was surprised: New company...new product? What is it called?

Jefferson said: "You can find the weight loss capsules in TianXing, which are produced by TianXing Health Products Company, a new company. My assistant also found out that Mr. Luo Jiajie has left Wanshi Pharmaceutical and is now the president of TianXing Group.

Volkin asked: How large is this company? It actually makes several companies including Wanshi so nervous?

Jefferson said with a weird look: According to my assistant's investigation, it was originally a pharmaceutical factory that was about to go bankrupt. He just changed his boss. He went to check out the company's scale of Tianxiang Group. Its assets were estimated to be less than 2 billion yuan. However, their weight loss capsules are very popular in China and have very good results. They have never been advertised. It's really hard to believe that I have asked him to buy samples.

Volkin sighed: China is such a magical place. You can't underestimate this small company. Mr. Long Hanhai was penniless when he started his business, but what about now? His business empire is so huge that it's hard to imagine that you will take a few people to China immediately to find this company.

Jefferson wondered: What should I talk about when I look for their company?

Volkin smiled and said: Don’t you think this is a good opportunity for our Merson Group to occupy the Chinese market?

Jefferson even more didn't understand: Are you looking for cooperation with their company? Our "Silicon" and their weight loss capsules are also competitors. Will they still help Merson develop the market?

Volkin laughed and said: No, no, no, Mr. Jefferson, how smart you are? Since this company's products are so popular in China, it is just a small and medium-sized company with assets of only 2 billion yuan. Why don't we acquire it?

Jefferson said: This is not a listed company, and it cannot be forced to acquire it. If their products are really so popular, will such a good company be sold?

Volkin said: There is no company that cannot be bought in the world. It depends on whether the price you offer is appropriate. Now several large companies such as Wanshi Pharmaceutical are fighting back. I believe that it is the most difficult time for their company. As long as we open a high price, we will definitely sell it. However, we have to wait for the sample to be taken back and researched before deciding whether to acquire it. You can go to China to prepare first.

Jefferson said: I understand, Mr. President, I will go to Shanghai immediately

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Jinmao Building has been towering in Pudong, Shanghai for more than 40 years. It is an 88-storey super-high-rise building with an investment of US$5.6 billion. It has a height of 4,205 meters and a construction area of ​​2.89 million square meters. It was the third largest building in the world at that time, and it was also one of the symbols of China's reform and opening up and economic takeoff.

Now 40 years have passed, and the reputation of China's tallest building has long been stolen by other newly built buildings, but its status in people's minds has not decreased at all and is full of vitality

Wan Bingkun and Wan Shihao and his son like to live in the presidential suite on the 86th floor of Jinmao Building every time they come to Shanghai. This condescending feeling makes them very satisfied. Every time they stand at the window and watch the night view of Shanghai, they feel comfortable, but today they are standing in the same place, but they can't feel better.

Over the past month, under the strong advertising offensive, Shimei Weight Loss Tea has finally improved a little, but it is less pity. However, the sales of TianXiang Weight Loss Capsules have not decreased, but have increased a little.

At this time, two unfavorable news came from the sales department of the Hong Kong headquarters. One is that Tianxiáng weight loss capsules have started selling nationwide. The market share of Shimei weight loss tea in this month has dropped from 30% to 5%. The second is that the old rival of the United States, Merson, suddenly launched a promotional campaign for fiberglass, and it was a lottery and a gift. Shimei weight loss tea's market share in the United States has been reduced to 7%. In the production base of Wanshi Pharmaceutical, the weight loss tea production line has been shut down, and there are no more products left in the warehouse.

Wan Bingkun already regretted not listening to Luo Jiajie's advice and went to cooperate with Tianxi Company. Luo Jiajie left Wanshi Pharmaceutical and turned to Tianxi Group. He was also upset.

What made him even more regretful was that he did not acquire this very small Tianxiang Pharmaceutical Company when he first came to Shanghai. Now, in just two months, the company has built a new production base, with assets of nearly 2 billion yuan, which is a terrible speed...

Wan Shihao broke the dull atmosphere and said: Dad, it seems that he should buy this company according to my original suggestion.

Wan Bingkun said: It’s hard. It’s only half a year since their company started producing weight loss capsules last year. It has grown from a company on the verge of bankruptcy to an asset of nearly 2 billion. How much do you think you can buy it?

Wan Shihao said: I don’t believe that the 2 billion yuan they earned in the past few months, there must be a loan. Let’s follow the plan I said. You go to the old friends in the officialdom to help me. I went to find some people to make trouble in their company to see if they sell it. I really want to see what Luo Jiajie’s expression would look like after buying TianXiang.

Wan Bingkun was stunned and sighed: I can only try it, don’t mess around, this is the mainland, not Hong Kong, and things are difficult to end. I will contact those old friends tomorrow. After finishing the matter here, I will go back to Hong Kong to deal with the company’s affairs. This is the one I will leave here to you.

Wan Shihao asked: Dad, how much money should we spend to acquire their company?

Wan Bingkun thought about it and gritted his teeth and said: I will buy it if I have less than 6 billion.

In his heart, he didn't believe that TianXing's 2 billion assets would have no foreign debt. TianXing's new production base was worth more than one billion yuan. According to calculations, it should be that TianXing's company just launched this weight loss product and was built not long after it was launched. How could TianXing's company have been able to make so much money at that time?

Although it has not been found out which bank loaned it to TianXing, I have never heard of the support of the consortium behind TianXing.

It's no wonder Wan Bingkun thought so. How could he guess that Longjian Group had confiscated a cent of advance payment and started construction. Moreover, the construction speed was not something Wan Bingkun could imagine. When the construction started, Tianxiang Company had already earned more than one billion yuan. The production base was now in production for more than a month, and its assets were not 2 billion yuan, but more than 5 billion yuan. Not to mention that there was no foreign debt, the working capital in the bank had exceeded 3 billion yuan. Mitsui Yingzi was already negotiating with the local town government to continue purchasing construction land and prepare to build a new production base.

The sales of TianXing weight loss capsules are also something that Wan Bingkun could not imagine. In the past, many people had an indifferent attitude towards whether to lose weight, because they didn’t know how to use the method to lose weight, they were afraid of being tired when they went to fitness, and they didn’t know if it was effective if they took TianXing weight loss capsules. Now they saw that many people around them had taken TianXing weight loss capsules and they all joined the weight loss team. China’s weight loss market is no longer the same as Wan Bingkun imagined × sport? 黑┐金? 0%

Of course...he will find out soon!