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Chapter 90 Advertising Plan

9days ago Urban Novels 7
The two of them laughed for a while, and Luo Jiajie couldn't help asking again: Xiaohai, how did you see that he is a commercial spy? Even a professional detective expert cannot tell by just a glance, right?

Liu Xiaohai smiled and said: Actually, I just felt that there was something wrong in his mind. Didn’t you see it at a glance after I was reminded?

Luo Jiajie shook his head and said: That's different. I have known him for many years and am more familiar with him. At first I didn't think about this. I could only see it with your reminder, but it was the first time you saw him...

Liu Xiaohai knew that if he didn't explain it clearly, there would be a gap in cooperation in the future. After thinking about it, he said: It's hard for me to explain it clearly. Let me put it this way, I have some research and understanding in the human spiritual world. If a person has a ghost in his heart, some changes will appear in his spiritual world. I feel it from this aspect.

Luo Jiajie said frantically: Can the spiritual world be studied?

Liu Xiaohai: Yes, but few people have studied it and have not become a formal research topic. The spiritual world is the most fundamental form of existence of human beings, and most people cannot feel it, so I can't explain it to you clearly

He could only explain this way. Even if he told Luo Jiajie all, he wouldn't understand it.

Luo Jiajie nodded as if he was not understanding, suddenly became excited, and grabbed Liu Xiaohai's hand and asked: Is the weight loss capsule you developed also for this reason, which is so magical?

Liu Xiaohai nodded with a smile

Luo Jiajie stood up and asked in an excited voice: Then...then...the medicines and health products you develop next...can be so...so amazing...

Liu Xiaohaidao: I can't say that it's magical, but it should be better than the current similar products

Luo Jiajie laughed and said: Why didn’t you say it earlier? Actually, this aspect I have always been worried about is really good... It’s great... It’s hard for us to fail.

It's no wonder Luo Jiajie is worried that nowadays, the drugs are sold by doctors, and patients dare not take medicine randomly. Anyway, whatever the doctor says is what they are, and doctors are basically spoiled by pharmaceutical companies and are used to taking rebates. If you don't give them rebates, you won't use the medicines you produce if you don't give them rebates.

TianXiang Pharmaceutical has no intention of giving rebates to doctors. One of their goals is to change this unreasonable phenomenon in the pharmaceutical market. How can it give rebates to doctors? Only by relying on the effect of the medicine is indeed better than similar products, can doctors use it.

In Luo Jiajie's mind, medical technology is currently relatively advanced. If each drug wants to make a breakthrough, a large number of experts need to work hard for several years, or even decades, for each drug.

Liu Xiaohai is only eighteen years old. The weight loss capsules he developed are indeed magical, but they are health foods after all. It is hard for Luo Jiajie to believe that the company can develop a series of medicines in a short period of time and be better than others.

Liu Xiaohai said awkwardly: It’s not that I don’t want to say it, but I just don’t know how to make you understand.

Luo Jiajie said: That's true. To be honest, I don't understand what the spiritual world you just mentioned now, but it doesn't matter. Just understand it, haha...

Since this incident, Luo Jiajie has been much more relaxed in selecting talents. He only sees whether he has the ability. Then he brought him to Liu Xiaohai to see him. If he can, he stayed. If he can't, he would leave, which saved him a lot of brainpower. This attitude of being out of the matter made Liu Xiaohai laugh and cry.

Fortunately, after the production base was built, the talents were almost collected. In addition, the company has more than 2,000 workers, so as a pharmaceutical company, it has been considered a large scale.

In this month, the production of weight loss capsules has not increased much, and the profit is still more than one billion. In addition to paying Longjian Group's later funds of 500 million yuan, the remaining 400 million yuan is used to increase the production equipment of new factories. The walls between several factories have been knocked down and connected into one piece. A small half of them are used to produce weight loss capsules. The production capacity is temporarily increased by three times. If not enough, it can be increased by up to five times. The other part is used to produce new products.

Currently, two new products have passed the approval, both are health products. One is a lozenge for refreshing and body. The name is Tianxiang refreshing tablet. If you hold a piece in your mouth, you can make people more energetic and full of vitality. It is similar to American ginseng products, but the effect is better and the taste can be made more. This product is suitable for anyone.

Another is smoking cessation capsule. In a sense, smokers are mentally dependent on tobacco. Ordinary smoking cessation products can only reduce the body's dependence on nicotine, but it is difficult to reduce mental dependence. This is Liu Xiaohai's specialty. With his understanding of the spiritual world, the smoking cessation products developed are of course better than other similar products.

Of course, Liu Xiaohai is not a god. If he is addicted to smoking, he can easily remove it with his mental power. And to influence other people's spiritual world through drugs is not cured by medicine. It takes a process and the success rate will definitely be greatly improved.

There are still some factories left for spare, and they will be used when there are new products in the future, or when the production capacity of these three products is not enough for the market.

According to Liu Xiaohai's original consideration, the additional 100 million yuan was donated to a charity organization. After investigation, Mitsui Sakura suggested donating it to a medical assistance organization. She felt that this would increase the status of Tianxiong Group in the minds of hospitals and patients. The hospital every year caused some bad debts for some patients who could not afford medical expenses. This not only helped some people who could not afford medical treatment, but also helped the hospital solve some of the bad debts, which would be helpful to the future medicines produced by the company.

Of course Liu Xiaohai didn't object, and praised Mitsui Sakurako for thinking thoughtfully, did good things and advertised them.

The new production equipment Liu Xiaohai had already been manufacturing through Zhang Chumin, a company under Long, which specializes in producing precision equipment. When the new factory was built, the equipment was shipped over and installed and started production directly. The sales volume of the two new products was not clear, but the production was only tried, but the weight loss capsules were suddenly increased to 1 million boxes per day. Based on 20 boxes per obese person, it is equivalent to the average daily loss of 50,000 fat people in the world.

Tianxiáng Group is not worried that there will be no fat people in the world in the future. Now, fat people and men and women who love beauty, there are no billions of people who want to lose weight, and there are 500 million or 600 million, and it is increasing every day. However, there is no overseas market development yet, and not everyone in China is willing to spend 2,000 yuan to lose weight. The output of 1 million boxes is almost enough. Because of the good effect, it is not easy to rebound, and its reputation among consumers is getting better and better. Not only does it not need to be advertised, but some companies even come to the door and ask that their company's products be printed on the box of the weight loss capsules.

Of course, Liu Xiaohai would not affect the image of the company's products for this little money, so he politely refused to drop it.

During this period, the father and son of Wanshi Group also led a group of backbones of the company to engage in activities in several provinces near Shanghai and Shanghai. With their efforts, the dealers agreed to wait and see for the time being and no longer requested a return immediately. Anyway, they felt that the weight loss products produced by Tianxi Company were too difficult to get (because the new production base of Tianxi Group was not yet built at that time) could only sell other products first, but consumers were basically waiting for Tianxi such as Yàn weight loss capsules, and few people were interested in other products.

The father and son of Wanshi Group also hired a professional survey company to investigate the market sales of Tianxiu Yàn weight loss capsules. They were surprised to find that although Tianxiu Yàn weight loss capsules have amazing sales in two months, they did not grow at all. Based on their years of experience in operating health products, if the sales volume of a product does not increase anymore, it will slowly reverse after maintaining for a period of time.

They didn't know that this is because TianXing's current production capacity is limited and unable to produce more products, so sales remain unchanged. The investigation company just sent investigators to the pharmacy and the mall to find out how many people sold every day, regardless of how many people are waiting to buy it.

If they go to the sales counter of the pharmacy or shopping mall, they will find that the number of people coming to buy daily weight loss capsules is increasing every day. It is just that there is no goods to buy them. Many people have also become friends with salesmen at the health care counter, hoping that they can keep them when the new goods arrive.

Wanshi's father and son decided to cancel the original plan to buy Tianxiang Pharmaceutical Company and use all the funds to advertise their products.

To advertise in Shanghai and surrounding provinces, East China Media Group is of course the first choice. In the past, Wanshi Group has been advertising in the media affiliated to East China Media Group and signed a long-term advertising contract. He immediately sent the manager of the group's public relations department to contact the advertising department of East China Media, indicating that Wanshi Group will increase the advertising volume in East China Media in the near future, and the cost investment may exceed 100 million.

The head of the advertising department of East China Media was very happy to see the big business coming. After asking how Wanshi Group was going to advertise, he said that he would make the plan within two days. Since the advertising plan involved hundreds of millions of funds, neither of them could make the decision. At that time, please ask the senior executives of both sides to make an appointment for time to negotiate the cost issue.

After seeing off the public relations manager of Wanshi Group, the head of the advertising department immediately reported the situation to the president's office. This plan involved many companies under East China Media, and he couldn't make the decision.

The staff of the president's office heard that it was a plan worth hundreds of millions, so they did not dare to neglect it. They immediately handed over the report materials to Xiao Zhennanhui, who replaced Dongfang Chaohui as president.

Xiao Zhennan has finished reading the materials (a small piece of garbled code here cannot be recognized)...hahaha...

Zhou Zixuan asked: What big business is Ah?

Xiao Zhennan Road: Wanshi Group wants to increase the advertising volume in our media and invest about 100 million advertising costs first. Isn’t it a big business?

After Zhou Zixuan took over East China Media, of course he wanted to achieve results. He said happily: Good thing Ah, this is our good start this year. What kind of company is this? It is so rich. Doesn’t its national advertising costs add up to more than one billion Ah?

No wonder Zhou Zixuan is curious. Generally, in local media companies like them, millions of advertisements are already huge. This company has spent 100 million on advertising in East China Media.

Xiao Zhennan Road: It is a company in Hong Kong. It mainly does medicine and health products business in mainland China. There have been advertisements in East China Media, and that Shimei Weight Loss Tea belongs to their company.

Zhou Zixuan was stunned and asked: What product advertising will they spend 100 million yuan this time on East China Media?

Xiao Zhennan Road: The materials are not specified, but I think it is definitely an advertisement for Shimei weight loss tea. It is said that a weight loss capsule appears on the market now, and the effect is very good. The weight loss products of other companies have been greatly impacted, especially in the Shanghai market.

Zhou Zixuan asked: How did you know?

Xiao Zhennan smiled and took out a few copies of information from the drawer and said: Look, these copies are the advertising plans of several other health products companies. They all want to increase the advertising efforts in East China Media and are also weight loss products. However, Wanshi Group has the largest advertising plan, and the largest number of other companies is only 20 million.

Zhou Zixuan was furious and blurted out: These companies are so despicable...

Xiao Zhennan was surprised and thought that we should be happy when others came to East China Media to advertise. Why did they call them despicable? What does it have to do with the word despicable?

Suddenly I remembered that Zhou Zixuan personally asked about an advertisement some time ago. In fact, it was not considered an advertisement. It was just an announcement of a product. It only charged 3,000 yuan and helped to produce it. It was almost done by East China Media for others.

Xiao Zhennan thought it was strange at the time, so he still had some impression of it now, as if it was a weight loss product. He couldn't help asking: Is an advertisement you made for a friend last time called Ru Yàn weight loss capsule?

Zhou Zixuan didn't answer his words and said: Don't arrange advertisements for them first, I'll call

After saying that, he ran back to his office angrily