As June comes, the publicity offensive of "Fang Fang" in Hong Kong has entered its final stage. Stills and advertisements of "Fang Fang" are everywhere on the streets and alleys, and nearly 3 million yuan of sky-high publicity fees have been spent.
Jiang Zhiqiang, general manager of Oriental Cinema, Zhang Moren, manager of Taiping Cinema, and Ye Zhiming, general manager of Oriental Entertainment Distribution Company, all of these three people have objected to spending so much money to promote "Fangfang".
The reason is nothing more, just because "Fang Fang" is a literary and romance film, and this type of movie sold for more than 20 million yuan in Hong Kong.
The literary and artistic romance film currently ranked first in Hong Kong's box office is "Fairy Tale of Autumn" directed by Zhang Wanting last year. It only sold more than 25 million yuan in box office due to the touching plot and the popularity of Chow Yun-fat and Cherie Chung.
It is a waste to spend nearly 3 million on promotion with a box office of more than 20 million.
What's more, "Fangfang" has won the Cannes Award, and has become well-known through newspapers and TV promotions, so there is no need to do so many street advertisements.
Unfortunately, Kang Jianfei is the boss of the company. If the following general managers object, they can only follow his will.
Hong Kong movies before the 1980s would not spend a lot of money to promote. Even now, the promotional cost of big casters is only over 1 million yuan at most.
Not only Hong Kong, but also Hollywood.
It is because of the popularity of TVs and the diversity of entertainment options that the number of viewers in North America has dropped rapidly every year, and the Hollywood peers were forced to start increasing the publicity costs in the late 1970s, hoping to bring the audience in front of the TV back to the cinema through advertisements.
Kang Jianfei, who has traveled through time from later generations, has long been accustomed to carpet-like propaganda, and naturally chooses to bombard the audience with advertisements.
Judging from Kang Jianfei's understanding, the revenue from advertising bombing is not only about the box office, but also the audience's sense of brand identity with Kang Jianfei and DreamWorks.
I want to walk alone on the streets and see advertisements for "Fangfang" everywhere. Even people who never watch movies will have some understanding of the film, and at the same time they will feel that the director and film company are very powerful, thus gradually developing consumption inertia for movies from DreamWorks and Oriental Theater.
No matter how much box office a bad movie is sold, it will make you feel bad, but if it is a good movie and the popularity of the publicity, it will be icing on the cake.
Most importantly, there is another theater chain this year, which means that there are more movies to grab audiences, and at this time, there is even more need to increase the publicity costs.
Once the movie is sold wildly in Hong Kong, the Southeast Asian countries and South Korea markets will have half won, not to mention that the ban orders in Taiwan are also showing signs of loosening. At most, DreamWorks can sell the movies to Taiwan again in half a year.
At Kai Tak Airport, Sammo Hung was shocked by the promotional advertisements on the roadside every now and then before he got home from the airport.
Are Kang Jianfei and Pan Disheng crazy?Sammo Hung couldn't help but sigh.
The roadside movie advertisements are not only "Fangfang", but the promotional posters of "Yingning" appear higher.
Even Sammo Hung found that he drove two double-decker buses in a row, and the whole body of the bus was painted into stills from "Yingning".
Not only Kang Jianfei was doing promotional money, Debao's boss Pan Disheng is also a rich man who is not short of money. He actually fought a propaganda war with DreamWorks. I heard that he spent a total of 5 million to promote the special effect ghost fox movie "Yingning".
Pandison's intention is not only to promote the movie, but more importantly, his Debao Cinemas has just expanded in scale and wants to take this opportunity to become famous and influential in order to attract more film sources and audiences.
The summer season of the movie will soon enter, and the release dates of new films in major theaters have been announced. "Oriental Condor" directed by Sammo Hung happens to match "Fang Fang" and "Ying Ning".
"The Oriental Vulture" is Sammo Hung's ambition work. In another time and space, this film is also hailed by many as a landmark film in Hong Kong's film history.
Nowadays, Hong Kong films have become popular throughout East Asia and have even been released in Central Asia, West Asia, Africa, Australia, Europe and the United States. It can be said that only the red regime countries and many small countries have not released Hong Kong films.
The name of Oriental Hollywood is getting louder and louder. Now, as long as there are big Hong Kong stars participating in the filming, overseas film dealers have come to buy movies before they even start.
Some Hong Kong filmmakers who are so bad to make money have come up with all kinds of wrong ways, and those who invite celebrities to spend half a month making bad movies and selling movies are quite conscientious.
Some people even fooled the stars to sign the film contract, and then sold the films everywhere. After making enough money, they did not make movies. Some directly used the money to play missing, and some randomly made bad movies for the stars to make a guest appearance for several shots to be used for the deal, and then resell the films of the stars to make a second profit.
Just in the first half of this year, four popular actors from Oriental Entertainment brokerage were fooled.
In addition to asking Zhang Guozhong to blacklist those companies and directors, Kang Jianfei also called Chen Guifang from Causeway Bay. Except for one guy who ran abroad, one of the members of other gangs, and the other two guys who cheated artists of Oriental Entertainment were all beaten to the point of being blue and swollen, and the money he cheated into Chen Guifang's account.
Chen Guifang was very vicious. Kang Jianfei never thought of being able to control him, so he had never really come forward to contact him.
Kang Jianfei planned to treat Chen Guifang as a gun, such as teaching a lesson to several independent film companies that were random. Chen Guifang got Likang Jianfei, and everyone was a win-win result.
The topic has been discussed far, and I only want to explain one thing before, that is, the Hong Kong film industry has really flourished.
As a successful director and actor, Sammo Hung inevitably had ambitions in this situation.
He had already made a lot of money in kung fu comedy in the past few years. Now he wants to shoot some difficult and accomplished films, and then fill the gap in Hong Kong-type films, so he filmed this war film "Oriental Condor".
The reason why "Oriental Vulture" is a milestone movie in Hong Kong is because it is the first real war film in Hong Kong. Although it has serious imitation of Hollywood, the component of passionate adventure is greater than that of war dramas.
Sammo Hung was in a good mood after filming "Oriental Condor", but he didn't expect that he had just left Hong Kong for a few days and saw the streets full of promotional posters of "Fang Fang" and "Ying Ning", which immediately made Sammo Hung's heart feel cold.
The movie will be released in less than two weeks. If you temporarily add a promotional budget, the best publicity effect will be no longer achieved. Sammo Hung was suddenly a little anxious and immediately ran to find Zou Wenhuai.
Sanmao, you are back, sit down!Zou Wenhuai smiled and asked Sammo Hung to sit down. I was looking for you if I had something to do. If I didn’t go back to Hong Kong, I would call and urge others.
Sammo Hung asked: Is it about the promotion of "Oriental Condor"?
Zou Wenhuai nodded and sneered: It's Ah, Kang Jianfei and Pan Disheng are really rich.
Or should we also increase the publicity fee?Sammo Hung asked tentatively.
Jiahe is not Zou Wenhuai's company alone, and the producer of "Oriental Condor" belongs to Baohe and Jiafeng, a subsidiary of Jiahe. It temporarily adds additional promotional expenses to "Oriental Condor" and requires other shareholders to agree.
I wouldn't be so stupid as to throw money with them. Zou Wenhuai's meaning is very obvious, that is, he does not agree to additional promotional fees, but he still said, I had a phone call with Fang Yihua from TVB, and she agreed to make a variety show for "Oriental Condor".
There can only be a conflict between Run Run Shaw and Kang Jianfei, and his relationship with Zou Wenhuai can be described as being stabbed from the back by a friend and subordinate of more than ten years. The taste will definitely be unforgettable for life, and Kang Jianfei, a business competitor, is not enough to make Run Run Shaw jealous for life.
To promote the movies of Jiahe's subsidiary companies on TVB variety shows, Shaw must obtain the consent of Run Run Shaw himself. Run Shaw's ability to promise to help his old enemy Zou Wenhuai is a testament to how much pressure Feng Huáng TV puts on TVB.
Originally, with Wei Jiahui's rise, the ratings of TVB TV series have increased a lot, and they have slightly overwhelmed Feng Huáng TV in the past few months.
But in early May, Feng Huáng suddenly played the CCTV version of "Journey to the West", which was a Mandarin TV series that was not dubbed in Cantonese, quickly became popular in Hong Kong.
At its most popular time, the ratings of "Journey to the West" reached 67%. Although it is far less than the movies such as "Chu Liuxiang", "Shanghai Band", and "Senior Sister Tuo Gun" in previous years, this is just because the overall ratings of TV series decline, and its sensational effect is not lower than those dramas.
In another time and space, the CCTV version of "Journey to the West" has a sharply high ratings in the Nanyang region, but it is a dismal rating when broadcast in Hong Kong.
It’s not that Hong Kong audiences definitely don’t like to watch CCTV’s version of Journey to the West. There are three main reasons for poor ratings: First, CCTV’s version of Journey to the West was broadcast on ATV. This TV station was already in a very downturn in the mid-1990s, and many viewers didn’t watch ATV at all. Second, CCTV’s version of Journey to the West collided with TVB’s “Criminal Investigation Archives 2”, which was a Hong Kong drama with a high rating; the third point is the main reason. CCTV’s version of Journey to the West was filmed in the early 1980s, and the special effects and martial arts actions were very primitive and simple. After being played in Hong Kong more than ten years later, the audience would see the ghost.
Haven’t you seen “My Fair Princess” landed on Hong Kong Island, making ATV’s ratings surpass TVB for the first time?
Hong Kong audiences also watched the subsequent "Iron Teeth and Bronze Teeth Ji Xiaolan" with great interest, and the ratings killed a lot of TVB dramas.
Feng Huáng Channel is now broadcasting CCTV version of "Journey to the West", so there is no aesthetic generation gap of the times.
Especially since more than ten episodes, due to the addition of the martial arts guides of the two Kang family classes, the viewing performance of "Journey to the West" has greatly improved, so that from episode 15, the ratings of "Journey to the West" have soared by 17 percentage points.
Fang Yihua is powerless. Today, the overall viewership rate in the second quarter will definitely be surpassed by Feng Huáng TV.
For Run Run Shaw, the TVB station cannot bring him too much financial benefits. He makes more money in other businesses, but he treats film and television as a lifelong career.
After Shaw Film Company stopped production, Run Run Shaw focused all his energy on wireless TVB.
Now that Feng Huángtai is forced into a corner, Run Run Shaw is willing to agree to help his old enemy Zou Wenhuai promote the movie. Nothing else, as long as he can disgust Kang Jianfei.
Just as the promotional posters of "Fang Fang" and "Ying Ning" were posted all over the streets, Sammo Hung appeared on TVB's variety show with his team, the bosses of the other two dramas, Mai Jia and Lee Xiuxian, were as anxious as ants on a hot pan.
Mai Jia is a little better. With the strong strength of New Art City, it is no problem to invest 1 million to promote his "Hengfair 30 million".
But Lee Xiuxian is just an independent filmmaker, so he doesn’t have that much money to spend. Even if he has money, he can’t bear to throw it in. If the promotional effect is not good, it will be useless.
Faced with unprecedented movie promotion, Ming Pao Weekly's film news couldn't help but sigh: The movie this summer is very exciting, and major companies have already started to fight before it was released."Oriental Condor" uses the first war film in Hong Kong as a gimmick, and "Yingning" is a special-effect ghost and fox film produced by martial arts master Hu Jinquan for a year. There is also the joining of Leslie Cheung and Zhao Yazhi's return to the big screen as a selling point. "Fang Fang" is even more amazing. It won the last welcome film award at the first Cannes Film Festival in history in France. Hong Kong fans can't wait to see the wonderful ones.These three movies, one is a passionate war film, one is a special effect ghost film, and the other is a literary and romance film, can meet the different viewing needs of all viewers. I wonder who will become the final winner after it is released.
In addition, there are "Iron Blood Mounted Police" from Yidian Pictures, "Trift 30 million in New Art City", and the sequel to the Hollywood blockbuster "King Kong" purchased by Anle Pictures...
When summer really comes, Hong Kong fans are facing a choice, which movie should they watch first?
Just on the eve of the release of "Fang Fang" in Hong Kong, news came back from France again: After the full release of "Fang Fang" in France, it quickly swept across France. Within less than a month of release, it has exceeded 4 million Bruce Lee's "Dragon Crossing the River" and 2.4 million Tsui Hark's "Shushan", becoming the first top-notch film in France.
France, South Korea and some other countries use the number of viewers when stating box offices. Although this makes the specific box office statistics a little complicated, it can better compare movies from different eras vertically.
The movie with the most viewing numbers in French film history is "Welcome to the North", with the number of viewers reaching a terrifying 20 million.
In another time and space, "Fangfang" starring Sophie Marceau was the third largest movie in France in the year that year (not the annual champion that many movie fans said, the French box office champion in 1993 was "Sharp Turn Time and Space", with nearly 14 million viewers).
Kang Jianfei chose to switch the story of "Fangfang" to Hong Kong. Although it reduced the French audience's sense of environmental identity with the film, it added a bit exotic. Moreover, there is no cultural barrier in the film. It is difficult to say whether it has a positive or negative impact on the box office.
When "Fang Fang" was officially released in Hong Kong, France had been released for 28 days, with 4.85 million viewers, and it was about to exceed 5 million.
If these box offices are converted into US dollars, it is even more intuitive: 19.68 million US dollars is worthy of being the largest movie ticket store in Europe.
Two years ago, France's annual box office champion "Three Men and One Cradle" had 10.2 million viewers; just last year, France also had two movies with a talent of over 6 million.
However, the movies released in France this year are not very good. Before "Fangfang" has been lost, it has already won the box office championship with 4.85 million viewers.
Speaking of which, although Sophie Marceau is the goddess in the minds of thousands of French men, his status in the French film industry is not outstanding.
The three major French actresses are now Catherine Deneuve, Isabel Adjani and Isabel Huppel. The number one Catherine Deneuve is even known as the first lady in Europe.
Sophie Marceau can only be considered the best among young actresses at most, but after the hit "Fangfang" film, her fame is one step closer to the three French actresses.
Jiang Zhiqiang, general manager of Oriental Cinema, Zhang Moren, manager of Taiping Cinema, and Ye Zhiming, general manager of Oriental Entertainment Distribution Company, all of these three people have objected to spending so much money to promote "Fangfang".
The reason is nothing more, just because "Fang Fang" is a literary and romance film, and this type of movie sold for more than 20 million yuan in Hong Kong.
The literary and artistic romance film currently ranked first in Hong Kong's box office is "Fairy Tale of Autumn" directed by Zhang Wanting last year. It only sold more than 25 million yuan in box office due to the touching plot and the popularity of Chow Yun-fat and Cherie Chung.
It is a waste to spend nearly 3 million on promotion with a box office of more than 20 million.
What's more, "Fangfang" has won the Cannes Award, and has become well-known through newspapers and TV promotions, so there is no need to do so many street advertisements.
Unfortunately, Kang Jianfei is the boss of the company. If the following general managers object, they can only follow his will.
Hong Kong movies before the 1980s would not spend a lot of money to promote. Even now, the promotional cost of big casters is only over 1 million yuan at most.
Not only Hong Kong, but also Hollywood.
It is because of the popularity of TVs and the diversity of entertainment options that the number of viewers in North America has dropped rapidly every year, and the Hollywood peers were forced to start increasing the publicity costs in the late 1970s, hoping to bring the audience in front of the TV back to the cinema through advertisements.
Kang Jianfei, who has traveled through time from later generations, has long been accustomed to carpet-like propaganda, and naturally chooses to bombard the audience with advertisements.
Judging from Kang Jianfei's understanding, the revenue from advertising bombing is not only about the box office, but also the audience's sense of brand identity with Kang Jianfei and DreamWorks.
I want to walk alone on the streets and see advertisements for "Fangfang" everywhere. Even people who never watch movies will have some understanding of the film, and at the same time they will feel that the director and film company are very powerful, thus gradually developing consumption inertia for movies from DreamWorks and Oriental Theater.
No matter how much box office a bad movie is sold, it will make you feel bad, but if it is a good movie and the popularity of the publicity, it will be icing on the cake.
Most importantly, there is another theater chain this year, which means that there are more movies to grab audiences, and at this time, there is even more need to increase the publicity costs.
Once the movie is sold wildly in Hong Kong, the Southeast Asian countries and South Korea markets will have half won, not to mention that the ban orders in Taiwan are also showing signs of loosening. At most, DreamWorks can sell the movies to Taiwan again in half a year.
At Kai Tak Airport, Sammo Hung was shocked by the promotional advertisements on the roadside every now and then before he got home from the airport.
Are Kang Jianfei and Pan Disheng crazy?Sammo Hung couldn't help but sigh.
The roadside movie advertisements are not only "Fangfang", but the promotional posters of "Yingning" appear higher.
Even Sammo Hung found that he drove two double-decker buses in a row, and the whole body of the bus was painted into stills from "Yingning".
Not only Kang Jianfei was doing promotional money, Debao's boss Pan Disheng is also a rich man who is not short of money. He actually fought a propaganda war with DreamWorks. I heard that he spent a total of 5 million to promote the special effect ghost fox movie "Yingning".
Pandison's intention is not only to promote the movie, but more importantly, his Debao Cinemas has just expanded in scale and wants to take this opportunity to become famous and influential in order to attract more film sources and audiences.
The summer season of the movie will soon enter, and the release dates of new films in major theaters have been announced. "Oriental Condor" directed by Sammo Hung happens to match "Fang Fang" and "Ying Ning".
"The Oriental Vulture" is Sammo Hung's ambition work. In another time and space, this film is also hailed by many as a landmark film in Hong Kong's film history.
Nowadays, Hong Kong films have become popular throughout East Asia and have even been released in Central Asia, West Asia, Africa, Australia, Europe and the United States. It can be said that only the red regime countries and many small countries have not released Hong Kong films.
The name of Oriental Hollywood is getting louder and louder. Now, as long as there are big Hong Kong stars participating in the filming, overseas film dealers have come to buy movies before they even start.
Some Hong Kong filmmakers who are so bad to make money have come up with all kinds of wrong ways, and those who invite celebrities to spend half a month making bad movies and selling movies are quite conscientious.
Some people even fooled the stars to sign the film contract, and then sold the films everywhere. After making enough money, they did not make movies. Some directly used the money to play missing, and some randomly made bad movies for the stars to make a guest appearance for several shots to be used for the deal, and then resell the films of the stars to make a second profit.
Just in the first half of this year, four popular actors from Oriental Entertainment brokerage were fooled.
In addition to asking Zhang Guozhong to blacklist those companies and directors, Kang Jianfei also called Chen Guifang from Causeway Bay. Except for one guy who ran abroad, one of the members of other gangs, and the other two guys who cheated artists of Oriental Entertainment were all beaten to the point of being blue and swollen, and the money he cheated into Chen Guifang's account.
Chen Guifang was very vicious. Kang Jianfei never thought of being able to control him, so he had never really come forward to contact him.
Kang Jianfei planned to treat Chen Guifang as a gun, such as teaching a lesson to several independent film companies that were random. Chen Guifang got Likang Jianfei, and everyone was a win-win result.
The topic has been discussed far, and I only want to explain one thing before, that is, the Hong Kong film industry has really flourished.
As a successful director and actor, Sammo Hung inevitably had ambitions in this situation.
He had already made a lot of money in kung fu comedy in the past few years. Now he wants to shoot some difficult and accomplished films, and then fill the gap in Hong Kong-type films, so he filmed this war film "Oriental Condor".
The reason why "Oriental Vulture" is a milestone movie in Hong Kong is because it is the first real war film in Hong Kong. Although it has serious imitation of Hollywood, the component of passionate adventure is greater than that of war dramas.
Sammo Hung was in a good mood after filming "Oriental Condor", but he didn't expect that he had just left Hong Kong for a few days and saw the streets full of promotional posters of "Fang Fang" and "Ying Ning", which immediately made Sammo Hung's heart feel cold.
The movie will be released in less than two weeks. If you temporarily add a promotional budget, the best publicity effect will be no longer achieved. Sammo Hung was suddenly a little anxious and immediately ran to find Zou Wenhuai.
Sanmao, you are back, sit down!Zou Wenhuai smiled and asked Sammo Hung to sit down. I was looking for you if I had something to do. If I didn’t go back to Hong Kong, I would call and urge others.
Sammo Hung asked: Is it about the promotion of "Oriental Condor"?
Zou Wenhuai nodded and sneered: It's Ah, Kang Jianfei and Pan Disheng are really rich.
Or should we also increase the publicity fee?Sammo Hung asked tentatively.
Jiahe is not Zou Wenhuai's company alone, and the producer of "Oriental Condor" belongs to Baohe and Jiafeng, a subsidiary of Jiahe. It temporarily adds additional promotional expenses to "Oriental Condor" and requires other shareholders to agree.
I wouldn't be so stupid as to throw money with them. Zou Wenhuai's meaning is very obvious, that is, he does not agree to additional promotional fees, but he still said, I had a phone call with Fang Yihua from TVB, and she agreed to make a variety show for "Oriental Condor".
There can only be a conflict between Run Run Shaw and Kang Jianfei, and his relationship with Zou Wenhuai can be described as being stabbed from the back by a friend and subordinate of more than ten years. The taste will definitely be unforgettable for life, and Kang Jianfei, a business competitor, is not enough to make Run Run Shaw jealous for life.
To promote the movies of Jiahe's subsidiary companies on TVB variety shows, Shaw must obtain the consent of Run Run Shaw himself. Run Shaw's ability to promise to help his old enemy Zou Wenhuai is a testament to how much pressure Feng Huáng TV puts on TVB.
Originally, with Wei Jiahui's rise, the ratings of TVB TV series have increased a lot, and they have slightly overwhelmed Feng Huáng TV in the past few months.
But in early May, Feng Huáng suddenly played the CCTV version of "Journey to the West", which was a Mandarin TV series that was not dubbed in Cantonese, quickly became popular in Hong Kong.
At its most popular time, the ratings of "Journey to the West" reached 67%. Although it is far less than the movies such as "Chu Liuxiang", "Shanghai Band", and "Senior Sister Tuo Gun" in previous years, this is just because the overall ratings of TV series decline, and its sensational effect is not lower than those dramas.
In another time and space, the CCTV version of "Journey to the West" has a sharply high ratings in the Nanyang region, but it is a dismal rating when broadcast in Hong Kong.
It’s not that Hong Kong audiences definitely don’t like to watch CCTV’s version of Journey to the West. There are three main reasons for poor ratings: First, CCTV’s version of Journey to the West was broadcast on ATV. This TV station was already in a very downturn in the mid-1990s, and many viewers didn’t watch ATV at all. Second, CCTV’s version of Journey to the West collided with TVB’s “Criminal Investigation Archives 2”, which was a Hong Kong drama with a high rating; the third point is the main reason. CCTV’s version of Journey to the West was filmed in the early 1980s, and the special effects and martial arts actions were very primitive and simple. After being played in Hong Kong more than ten years later, the audience would see the ghost.
Haven’t you seen “My Fair Princess” landed on Hong Kong Island, making ATV’s ratings surpass TVB for the first time?
Hong Kong audiences also watched the subsequent "Iron Teeth and Bronze Teeth Ji Xiaolan" with great interest, and the ratings killed a lot of TVB dramas.
Feng Huáng Channel is now broadcasting CCTV version of "Journey to the West", so there is no aesthetic generation gap of the times.
Especially since more than ten episodes, due to the addition of the martial arts guides of the two Kang family classes, the viewing performance of "Journey to the West" has greatly improved, so that from episode 15, the ratings of "Journey to the West" have soared by 17 percentage points.
Fang Yihua is powerless. Today, the overall viewership rate in the second quarter will definitely be surpassed by Feng Huáng TV.
For Run Run Shaw, the TVB station cannot bring him too much financial benefits. He makes more money in other businesses, but he treats film and television as a lifelong career.
After Shaw Film Company stopped production, Run Run Shaw focused all his energy on wireless TVB.
Now that Feng Huángtai is forced into a corner, Run Run Shaw is willing to agree to help his old enemy Zou Wenhuai promote the movie. Nothing else, as long as he can disgust Kang Jianfei.
Just as the promotional posters of "Fang Fang" and "Ying Ning" were posted all over the streets, Sammo Hung appeared on TVB's variety show with his team, the bosses of the other two dramas, Mai Jia and Lee Xiuxian, were as anxious as ants on a hot pan.
Mai Jia is a little better. With the strong strength of New Art City, it is no problem to invest 1 million to promote his "Hengfair 30 million".
But Lee Xiuxian is just an independent filmmaker, so he doesn’t have that much money to spend. Even if he has money, he can’t bear to throw it in. If the promotional effect is not good, it will be useless.
Faced with unprecedented movie promotion, Ming Pao Weekly's film news couldn't help but sigh: The movie this summer is very exciting, and major companies have already started to fight before it was released."Oriental Condor" uses the first war film in Hong Kong as a gimmick, and "Yingning" is a special-effect ghost and fox film produced by martial arts master Hu Jinquan for a year. There is also the joining of Leslie Cheung and Zhao Yazhi's return to the big screen as a selling point. "Fang Fang" is even more amazing. It won the last welcome film award at the first Cannes Film Festival in history in France. Hong Kong fans can't wait to see the wonderful ones.These three movies, one is a passionate war film, one is a special effect ghost film, and the other is a literary and romance film, can meet the different viewing needs of all viewers. I wonder who will become the final winner after it is released.
In addition, there are "Iron Blood Mounted Police" from Yidian Pictures, "Trift 30 million in New Art City", and the sequel to the Hollywood blockbuster "King Kong" purchased by Anle Pictures...
When summer really comes, Hong Kong fans are facing a choice, which movie should they watch first?
Just on the eve of the release of "Fang Fang" in Hong Kong, news came back from France again: After the full release of "Fang Fang" in France, it quickly swept across France. Within less than a month of release, it has exceeded 4 million Bruce Lee's "Dragon Crossing the River" and 2.4 million Tsui Hark's "Shushan", becoming the first top-notch film in France.
France, South Korea and some other countries use the number of viewers when stating box offices. Although this makes the specific box office statistics a little complicated, it can better compare movies from different eras vertically.
The movie with the most viewing numbers in French film history is "Welcome to the North", with the number of viewers reaching a terrifying 20 million.
In another time and space, "Fangfang" starring Sophie Marceau was the third largest movie in France in the year that year (not the annual champion that many movie fans said, the French box office champion in 1993 was "Sharp Turn Time and Space", with nearly 14 million viewers).
Kang Jianfei chose to switch the story of "Fangfang" to Hong Kong. Although it reduced the French audience's sense of environmental identity with the film, it added a bit exotic. Moreover, there is no cultural barrier in the film. It is difficult to say whether it has a positive or negative impact on the box office.
When "Fang Fang" was officially released in Hong Kong, France had been released for 28 days, with 4.85 million viewers, and it was about to exceed 5 million.
If these box offices are converted into US dollars, it is even more intuitive: 19.68 million US dollars is worthy of being the largest movie ticket store in Europe.
Two years ago, France's annual box office champion "Three Men and One Cradle" had 10.2 million viewers; just last year, France also had two movies with a talent of over 6 million.
However, the movies released in France this year are not very good. Before "Fangfang" has been lost, it has already won the box office championship with 4.85 million viewers.
Speaking of which, although Sophie Marceau is the goddess in the minds of thousands of French men, his status in the French film industry is not outstanding.
The three major French actresses are now Catherine Deneuve, Isabel Adjani and Isabel Huppel. The number one Catherine Deneuve is even known as the first lady in Europe.
Sophie Marceau can only be considered the best among young actresses at most, but after the hit "Fangfang" film, her fame is one step closer to the three French actresses.
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