Unlike Beijing Film Academy Principal Zhang Huijun, he believes that the word Qin Tian is not valuable and has no weight, and is not as valuable as the script investment lineup.
Oriental Media and Tomato TV won’t read this way. In their opinion, Qin Tian’s not adding the same script is completely two concepts. Not to mention the extreme challenge, Qin Tian and Qin Tian are completely two dimensions.
Running Man is almost the same
Therefore, both Oriental Media and Tomato Station attach great importance to this cooperation. Oriental Media even CEO Shi Leshan came forward in person. Tomato Station is also the deputy director sent by Jiang Xingxue, who is responsible for buying films.
At the same time, he also called Tang Yan, who had a good relationship with Qin Tian, to assist him.
Not to mention other people's attitudes, Qin Tian and Da Mi Mi are very satisfied, unlike the kind of ignorant things in Beijing Film Academy.
When Qin Tian explained his general plan, Shi Leshan said directly: Can A Tian tell me the reason for the weekly dramas abroad, especially those in developed countries? I have known this, but I still have some knowledge of it.
Yang Mi and Tang Yan are actually very curious. After all, there are really no weekly dramas in China. I have done some toilet stations, but the ratings have always been a bit scary.
The first feature of a weekly drama is that the playback cycle is long. Generally, a drama with ten episodes per week is based on the standard of forty episodes, which is almost four weeks, which is nearly one month. However, a weekly drama with two days and four episodes on weekends can be played for ten weeks and nearly three months.
The second feature is the audience. Weekends are naturally the time when the audience is the most popular, so the ratings of the weekly dramas on weekends must be higher than those in other times. At the same time, the ratings are also very high. If the drama is outstanding enough, it will easily cause topics, and the public will discuss it and become a phenomenon-level existence.
At the same time, because it is a weekend, when the ratings are very high, the advertising price can naturally be negotiated higher, which will make the TV station's income higher, and at the same time, it will make the TV station willing to spend more money to buy high-quality dramas
The producer can afford the price, so naturally he can increase his investment.
And this is the third feature, that is, you can increase investment and adjust the plot at any time
Weekly dramas usually shoot two waves of three weeks, and then start filming while broadcasting.
Once the official screening is successful, both sides can raise bets or adjust the script at any time to increase the plot that the audience likes to reduce the points of complaints.
However, there are several risks for weekly dramas. First of all, the drama itself must be very exciting. Even if it has a very high topic and traffic before it has started, it will become popular and hotly discussed by the whole nation. This is the basis for success.
The second is the playback time period. According to statistics from multiple parties, the time period of 8 twelve o'clock at 10 o'clock in the evening is the most suitable, so it is necessary to choose a blank period that is not available in variety shows or make some adjustments.
As for the reason, it is naturally that the probability of a family going out for dinner or having a big meal at home on weekends is very high. It is too early and there are not many people, and it is too late. Many people may go to bed, so there are not so many viewers.
After listening to Qin Tian’s narrative, Shi Leshan took the lead in applauding. He really had real skills. In fact, he also understood these things, and even many satellite TV stations wanted to do this.
After all, the ratings of variety shows are actually very average, except for those ace shows.
Now, limited entertainment orders are available, and the variety shows in one season cannot exceed twelve episodes, so this weekend should be the most profitable period, which is often unsatisfactory.
For example, when Tomato Platform has extreme challenges, it is not bad, it can be kept above 2%, there is Running Man on the Blueberry Platform, and when the Voice is Good, it can be about 3%, and at other times it is beaten up, only about 1%.
If it is awesome weekly drama, it will be different. At least 3% and at least 7% are very likely.
And the cycle is very long
Advertising revenue is really scary, but this requires a high level of drama. As Qin Tian said, it is best to be a phenomenal drama, and the magic drama will naturally be better. It is simply a money-making tool.
I, Oriental Media, are willing to take a gamble, but I don’t know what kind of premiere price you are planning to get. At the same time, I hope you don’t sell online copyrights for the time being. After the first 4 episodes come out, we will give priority to this.
Oriental Media also has a special video website called BesTV, which is very well-known, so if Qin Tian’s drama is really awesome, they want to buy the online copyright and develop the video website. At that time, it will not be possible to use hundreds of millions to promote it.
Not to mention that it can at least make a splash, but it may not be impossible to create a very powerful video website if you hit hard one after another.
Qin Tian was stunned at first, and soon realized that the toilet and Blueberry TV also had their own video platforms, Mango TV and Blueberry TV
Although not as good as the major video giants, the invisible income is still good. At least it can make a profit, which is still very helpful for the promotion of the TV station.
Qin Tian naturally started to calculate the quotation, and naturally he had a bottom line in his heart. There was also the first quotation, but Qin Tian decided to play ruthless because he found that Oriental Media is really not short of money, and others also want to play ruthlessly. As long as your drama is awesome, they even dare to buy horse bones for a thousand dollars.
Sometimes businessmen are very petty, but more often they are bold and bold. What profits are great enough?
How to calculate by ratings?
Shi Leshan became interested immediately after hearing this. He liked to play such bets. In fact, this is fair to both parties. If the ratings are really high, he is willing to do it even if he pays for it.
After all, he was not watching this acre of three-point land, but planned to implement the weekly broadcast system, and even adjusted the ace variety show to Friday, and specially set up a weekly broadcast period.
By then, it will not be a few hundred million in revenue
But everything is difficult at the beginning, this first shot must be fired
The reason why the toilet table failed was because of their first shot, the level of the White-Haired Witch Legend, the ratings and influence of the average. Not to mention the phenomenon, even the hot drama is very powerful.
Wish you know the details
Less than 3%, three million per episode, each extra point rises by 1.5 million per episode, that is, 5% of the rating is 6 million per episode. If you can pass 8%, it will cost about 10 million per episode and it will be given weekly, which means that the average ratings of four episodes per week, after all, my psychological bottom price is also 7.5 million per episode
Oriental Media and Tomato TV won’t read this way. In their opinion, Qin Tian’s not adding the same script is completely two concepts. Not to mention the extreme challenge, Qin Tian and Qin Tian are completely two dimensions.
Running Man is almost the same
Therefore, both Oriental Media and Tomato Station attach great importance to this cooperation. Oriental Media even CEO Shi Leshan came forward in person. Tomato Station is also the deputy director sent by Jiang Xingxue, who is responsible for buying films.
At the same time, he also called Tang Yan, who had a good relationship with Qin Tian, to assist him.
Not to mention other people's attitudes, Qin Tian and Da Mi Mi are very satisfied, unlike the kind of ignorant things in Beijing Film Academy.
When Qin Tian explained his general plan, Shi Leshan said directly: Can A Tian tell me the reason for the weekly dramas abroad, especially those in developed countries? I have known this, but I still have some knowledge of it.
Yang Mi and Tang Yan are actually very curious. After all, there are really no weekly dramas in China. I have done some toilet stations, but the ratings have always been a bit scary.
The first feature of a weekly drama is that the playback cycle is long. Generally, a drama with ten episodes per week is based on the standard of forty episodes, which is almost four weeks, which is nearly one month. However, a weekly drama with two days and four episodes on weekends can be played for ten weeks and nearly three months.
The second feature is the audience. Weekends are naturally the time when the audience is the most popular, so the ratings of the weekly dramas on weekends must be higher than those in other times. At the same time, the ratings are also very high. If the drama is outstanding enough, it will easily cause topics, and the public will discuss it and become a phenomenon-level existence.
At the same time, because it is a weekend, when the ratings are very high, the advertising price can naturally be negotiated higher, which will make the TV station's income higher, and at the same time, it will make the TV station willing to spend more money to buy high-quality dramas
The producer can afford the price, so naturally he can increase his investment.
And this is the third feature, that is, you can increase investment and adjust the plot at any time
Weekly dramas usually shoot two waves of three weeks, and then start filming while broadcasting.
Once the official screening is successful, both sides can raise bets or adjust the script at any time to increase the plot that the audience likes to reduce the points of complaints.
However, there are several risks for weekly dramas. First of all, the drama itself must be very exciting. Even if it has a very high topic and traffic before it has started, it will become popular and hotly discussed by the whole nation. This is the basis for success.
The second is the playback time period. According to statistics from multiple parties, the time period of 8 twelve o'clock at 10 o'clock in the evening is the most suitable, so it is necessary to choose a blank period that is not available in variety shows or make some adjustments.
As for the reason, it is naturally that the probability of a family going out for dinner or having a big meal at home on weekends is very high. It is too early and there are not many people, and it is too late. Many people may go to bed, so there are not so many viewers.
After listening to Qin Tian’s narrative, Shi Leshan took the lead in applauding. He really had real skills. In fact, he also understood these things, and even many satellite TV stations wanted to do this.
After all, the ratings of variety shows are actually very average, except for those ace shows.
Now, limited entertainment orders are available, and the variety shows in one season cannot exceed twelve episodes, so this weekend should be the most profitable period, which is often unsatisfactory.
For example, when Tomato Platform has extreme challenges, it is not bad, it can be kept above 2%, there is Running Man on the Blueberry Platform, and when the Voice is Good, it can be about 3%, and at other times it is beaten up, only about 1%.
If it is awesome weekly drama, it will be different. At least 3% and at least 7% are very likely.
And the cycle is very long
Advertising revenue is really scary, but this requires a high level of drama. As Qin Tian said, it is best to be a phenomenal drama, and the magic drama will naturally be better. It is simply a money-making tool.
I, Oriental Media, are willing to take a gamble, but I don’t know what kind of premiere price you are planning to get. At the same time, I hope you don’t sell online copyrights for the time being. After the first 4 episodes come out, we will give priority to this.
Oriental Media also has a special video website called BesTV, which is very well-known, so if Qin Tian’s drama is really awesome, they want to buy the online copyright and develop the video website. At that time, it will not be possible to use hundreds of millions to promote it.
Not to mention that it can at least make a splash, but it may not be impossible to create a very powerful video website if you hit hard one after another.
Qin Tian was stunned at first, and soon realized that the toilet and Blueberry TV also had their own video platforms, Mango TV and Blueberry TV
Although not as good as the major video giants, the invisible income is still good. At least it can make a profit, which is still very helpful for the promotion of the TV station.
Qin Tian naturally started to calculate the quotation, and naturally he had a bottom line in his heart. There was also the first quotation, but Qin Tian decided to play ruthless because he found that Oriental Media is really not short of money, and others also want to play ruthlessly. As long as your drama is awesome, they even dare to buy horse bones for a thousand dollars.
Sometimes businessmen are very petty, but more often they are bold and bold. What profits are great enough?
How to calculate by ratings?
Shi Leshan became interested immediately after hearing this. He liked to play such bets. In fact, this is fair to both parties. If the ratings are really high, he is willing to do it even if he pays for it.
After all, he was not watching this acre of three-point land, but planned to implement the weekly broadcast system, and even adjusted the ace variety show to Friday, and specially set up a weekly broadcast period.
By then, it will not be a few hundred million in revenue
But everything is difficult at the beginning, this first shot must be fired
The reason why the toilet table failed was because of their first shot, the level of the White-Haired Witch Legend, the ratings and influence of the average. Not to mention the phenomenon, even the hot drama is very powerful.
Wish you know the details
Less than 3%, three million per episode, each extra point rises by 1.5 million per episode, that is, 5% of the rating is 6 million per episode. If you can pass 8%, it will cost about 10 million per episode and it will be given weekly, which means that the average ratings of four episodes per week, after all, my psychological bottom price is also 7.5 million per episode
![[Rural fiction] Return to the agriculture fu - Hunting, wife, mature woman](/templates/nvshen/themes/img/thumb_1.png)