Although Zhengxin Chicken Steak is developing rapidly and seems to be very large in scale, Chairman Chen Chuanbing is very clear that Zhengxin Chicken Steak has actually fallen into a bottleneck in terms of profit and development.
After all, the homogeneity of fried chicken chops is too serious. Now various brands and franchise stores have appeared one after another.
The era of land grabbing is about to end soon. At the same time, their franchise stores are different from KFC and McDonald's. Not to mention the irregular management, the annual franchise fee is actually not high. After all, if you open such a fried chicken store, the franchise fee will not exceed 300,000 yuan. The franchise fee they can receive on Zhengxin is only about 50,000 yuan.
It is precisely because the franchise cost is not high and the management is not perfect enough. Secondary oil is used frequently and the taste is different. Although they provide these raw materials, there is no way to use oil.
So some people who are not interested must be recycled many times, which will naturally have a great impact on health and taste.
So Chen Chuanbing has been thinking about solutions. At present, there are only two ways to think about it. One is to give up joining, reliance on oneself, and build all self-operated stores. However, in this way, the pressure on funds will be great, which will affect the speed of land grabbing
The second is naturally to take the branding route, similar to the former Jiaduobao, and crazy advertising and marketing to build a brand
In this way, we will face financing difficulties, which is even larger than the gap in self-operated funds above.
But, the effect is naturally more obvious. Not to mention anything else, I really make the brand. If the franchise fee is charged 500,000 yuan, people are willing to do it.
Just do the calculation. When your brand is not worth much, you can buy a chicken chop for up to 8 yuan, while the raw materials may cost 5 yuan and the profit is about three yuan. However, there are many costs such as oil, labor, electricity, store rental, and franchise fees, so the actual profit is not high, and you may even lose money.
But if your brand is famous enough, it will be different. Take KFC for example. Others can sell the same chicken chop for 18 yuan or even 28 yuan.
The prices of raw materials are actually not much different, so the profit in the middle may be huge
This is also the reason why others can make better raw materials, oil is basically changed every day
All the money has been obtained, who cares about this little drizzle? Instead, it is more important to ensure the brand and reputation.
So after a few thoughts, Chen Chuanbing finally chose the second path, but the funds are limited now, so Chen Chuanbing plans to contact venture capital, sell some shares for round A financing, and then find a powerful star as the spokesperson
If Qin Tian had not intervened, after completing the A round of financing, Zhengxin would have asked Huang Bo to be the spokesperson for 15 years, and then he would have started to grow bigger and bigger.
So Qin Tian is very sure of Zhengxin's acceptance of his own conditions. However, the first question to Qin Tian was not that he was willing to let him do implantation advertising, but that he directly asked Chen Chuanbing how to sell Zhengxin's shares.
Chen Chuanbing naturally knew Qin Tian. Now there are few people who don’t know him. Qin Tian’s hats and masks are almost standard when he goes out on the street. Sometimes he has to wear sunglasses. Now he wants to obtain the skills of disguise, or the skills of changing faces.
How did Qin Sheng think of investing in my Zhengxin Chicken Steak? To put it bluntly, with Qin Sheng's income, he can buy my entire Zhengxin in one year.
Chen Chuanbing puts gold on his face. He doesn't know that Qin Tian's real income is calculated based on the rumors outside of the world that are 500 million yuan a year. In fact, Qin Tian is really more than that. He has a lot of ways to make money.
It's just a show and a endorsement to make that little money.
Because I want to start filming a very bad urban fashion drama, which is 40 episodes long and the first broadcast is to sell tomato stations. After selling 400 million, there will be a lot of fried chicken and chicken chop beer. This is a new way of eating, or this way of eating has existed for a long time, but it has not been set as a standard. So I plan to acquire a company to make the high-end look that my new drama needs, and create a diet giant that is billions or even hundreds of billions of dollars.
Li Binglan was immediately frightened by Qin Tian’s statement. Why is it completely different from the script at the beginning? Didn’t it mean that a certain proportion of shares were required for implanted advertising?
When will it become a new way of eating and a diet giant of tens of billions of dollars? Do you know that you are so cool?
Chen Chuanbing didn't think Qin Tian was talking nonsense when he heard this. He was in this industry and naturally knew the potential of this industry.
The market for fried chicken is really big, let alone the 10 billion giants or 100 billion giants.
And it is really the golden period of this industry. Although there are KFC and McDonald's, there is actually no real brand in small or micro fried chicken chain franchise stores.
If you can really create a super awesome brand and have enough people with weight to promote it, it may not be impossible.
There are too many such examples in Europe and the United States. Marlboro's fortune started with free cigarette delivery. When many celebrities in Europe and the United States were sucking in the hardcover version of Marlboro, it naturally became the world's top brand.
This is a very unusual drama, too. It can be bought with 400 million yuan. Can Qin Sheng tell me your requirements? Chen Chuanbing asked without moving.
Depend on how much you dare to take, I want 60% of the shares, and then it will operate in the new drama. But there are a few points I want to state: First of all, it is a boutique store, which is a fried chicken order similar to a restaurant, and it is not limited to chicken chops, chicken legs, chicken wings and fried chicken. The taste and taste must be online or even outstanding. The beer must be homemade, not a big deal
The second is to clean up those franchise stores. Even if you spend a certain amount of money, you have to buy these stores into self-operated stores, and then recruit special teams to manage them.
The third is that the Magic City only has one month, the time for first- and second-tier cities cannot exceed two months, and the main urban areas in the country only have three months to achieve all this boutiques must reach a scale of 100 in first- and second-tier cities within three months.
After hearing Qin Tian’s request, Chen Chuanbing immediately called all the managers of the marketing department and the main personnel of the finance department to calculate the cost in the middle. This is not a small amount. It is obvious that Qin Tian is really planning to get a food giant out.
About twenty minutes later, Chen Chuanbing replied: 500 million accounts for 60% of the shares, I will find another way to invest 100 million. Including the current Zhengxin I will account for 40% of the shares, so that you can meet these requirements of Qin Sheng.
After all, the homogeneity of fried chicken chops is too serious. Now various brands and franchise stores have appeared one after another.
The era of land grabbing is about to end soon. At the same time, their franchise stores are different from KFC and McDonald's. Not to mention the irregular management, the annual franchise fee is actually not high. After all, if you open such a fried chicken store, the franchise fee will not exceed 300,000 yuan. The franchise fee they can receive on Zhengxin is only about 50,000 yuan.
It is precisely because the franchise cost is not high and the management is not perfect enough. Secondary oil is used frequently and the taste is different. Although they provide these raw materials, there is no way to use oil.
So some people who are not interested must be recycled many times, which will naturally have a great impact on health and taste.
So Chen Chuanbing has been thinking about solutions. At present, there are only two ways to think about it. One is to give up joining, reliance on oneself, and build all self-operated stores. However, in this way, the pressure on funds will be great, which will affect the speed of land grabbing
The second is naturally to take the branding route, similar to the former Jiaduobao, and crazy advertising and marketing to build a brand
In this way, we will face financing difficulties, which is even larger than the gap in self-operated funds above.
But, the effect is naturally more obvious. Not to mention anything else, I really make the brand. If the franchise fee is charged 500,000 yuan, people are willing to do it.
Just do the calculation. When your brand is not worth much, you can buy a chicken chop for up to 8 yuan, while the raw materials may cost 5 yuan and the profit is about three yuan. However, there are many costs such as oil, labor, electricity, store rental, and franchise fees, so the actual profit is not high, and you may even lose money.
But if your brand is famous enough, it will be different. Take KFC for example. Others can sell the same chicken chop for 18 yuan or even 28 yuan.
The prices of raw materials are actually not much different, so the profit in the middle may be huge
This is also the reason why others can make better raw materials, oil is basically changed every day
All the money has been obtained, who cares about this little drizzle? Instead, it is more important to ensure the brand and reputation.
So after a few thoughts, Chen Chuanbing finally chose the second path, but the funds are limited now, so Chen Chuanbing plans to contact venture capital, sell some shares for round A financing, and then find a powerful star as the spokesperson
If Qin Tian had not intervened, after completing the A round of financing, Zhengxin would have asked Huang Bo to be the spokesperson for 15 years, and then he would have started to grow bigger and bigger.
So Qin Tian is very sure of Zhengxin's acceptance of his own conditions. However, the first question to Qin Tian was not that he was willing to let him do implantation advertising, but that he directly asked Chen Chuanbing how to sell Zhengxin's shares.
Chen Chuanbing naturally knew Qin Tian. Now there are few people who don’t know him. Qin Tian’s hats and masks are almost standard when he goes out on the street. Sometimes he has to wear sunglasses. Now he wants to obtain the skills of disguise, or the skills of changing faces.
How did Qin Sheng think of investing in my Zhengxin Chicken Steak? To put it bluntly, with Qin Sheng's income, he can buy my entire Zhengxin in one year.
Chen Chuanbing puts gold on his face. He doesn't know that Qin Tian's real income is calculated based on the rumors outside of the world that are 500 million yuan a year. In fact, Qin Tian is really more than that. He has a lot of ways to make money.
It's just a show and a endorsement to make that little money.
Because I want to start filming a very bad urban fashion drama, which is 40 episodes long and the first broadcast is to sell tomato stations. After selling 400 million, there will be a lot of fried chicken and chicken chop beer. This is a new way of eating, or this way of eating has existed for a long time, but it has not been set as a standard. So I plan to acquire a company to make the high-end look that my new drama needs, and create a diet giant that is billions or even hundreds of billions of dollars.
Li Binglan was immediately frightened by Qin Tian’s statement. Why is it completely different from the script at the beginning? Didn’t it mean that a certain proportion of shares were required for implanted advertising?
When will it become a new way of eating and a diet giant of tens of billions of dollars? Do you know that you are so cool?
Chen Chuanbing didn't think Qin Tian was talking nonsense when he heard this. He was in this industry and naturally knew the potential of this industry.
The market for fried chicken is really big, let alone the 10 billion giants or 100 billion giants.
And it is really the golden period of this industry. Although there are KFC and McDonald's, there is actually no real brand in small or micro fried chicken chain franchise stores.
If you can really create a super awesome brand and have enough people with weight to promote it, it may not be impossible.
There are too many such examples in Europe and the United States. Marlboro's fortune started with free cigarette delivery. When many celebrities in Europe and the United States were sucking in the hardcover version of Marlboro, it naturally became the world's top brand.
This is a very unusual drama, too. It can be bought with 400 million yuan. Can Qin Sheng tell me your requirements? Chen Chuanbing asked without moving.
Depend on how much you dare to take, I want 60% of the shares, and then it will operate in the new drama. But there are a few points I want to state: First of all, it is a boutique store, which is a fried chicken order similar to a restaurant, and it is not limited to chicken chops, chicken legs, chicken wings and fried chicken. The taste and taste must be online or even outstanding. The beer must be homemade, not a big deal
The second is to clean up those franchise stores. Even if you spend a certain amount of money, you have to buy these stores into self-operated stores, and then recruit special teams to manage them.
The third is that the Magic City only has one month, the time for first- and second-tier cities cannot exceed two months, and the main urban areas in the country only have three months to achieve all this boutiques must reach a scale of 100 in first- and second-tier cities within three months.
After hearing Qin Tian’s request, Chen Chuanbing immediately called all the managers of the marketing department and the main personnel of the finance department to calculate the cost in the middle. This is not a small amount. It is obvious that Qin Tian is really planning to get a food giant out.
About twenty minutes later, Chen Chuanbing replied: 500 million accounts for 60% of the shares, I will find another way to invest 100 million. Including the current Zhengxin I will account for 40% of the shares, so that you can meet these requirements of Qin Sheng.
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