In the past 2014, the total box office in the mainland reached an astonishing 54.3 billion, which has become the second largest market in the world after North America, comparable to the entire Europe. Therefore, even Hollywood places great importance to the mainland market. In order to get higher box office in the mainland market, many Hollywood giants are showing goodwill to Chinese audiences in various ways, which has caused mainstream media there to complain about their lack of integrity.
The box office trend in 2015 has not changed much before the National Day holiday and in the previous few years. It is still growing, but it is growing at a low speed. In theory, it can exceed 58 billion yuan in box office, and it cannot directly exceed 60 billion yuan, which further threatens the box office dominance of the North American market.
But after this National Day holiday, many people don’t watch it like this, because this National Day holiday is too scary. Last year, it only lasted 2.3 billion, not even 2.5 billion. This year, it actually exceeded 3.2 billion, almost 3.5 billion, and it was almost catching up with the total box office in October in previous years.
This year's National Day holiday actually has no real super-large production. The box office potential of Xunlong Jue is only 2 billion yuan. The Tornado Eleven people don't start the ticket-buying mode, which is just over 2 billion yuan. Although "Save Mr. Wu" has a good reputation, it is difficult to reach one billion yuan, and it is estimated that only 500 million or 600 million yuan.
Overall, it is stronger than the National Day three in the same period last year, but there is not much difference. It has a total box office of only about 4 billion yuan. However, in previous years, such a top three in the country accounted for more than 90%, so under normal circumstances, it would be less than 5 billion yuan in the whole October, which is almost an increase of about 20% compared with last year.
But the situation this year is very special. The three top three accounts for only 70%, and the box office is only about 20% higher than last year, but the proportion has dropped significantly. The growth of the entire market can be imagined. Therefore, the total box office in October 2015 is currently expected to exceed 6 billion yuan. If it is based on this ratio, it will definitely pass the 60 billion mark throughout the year, and the total box office is just around the corner. At that time, it is really possible to counterattack the North American market and become the new world number one.
The current annual box office of the North American market is around 11 billion US dollars, and there will basically be no room for growth. The potential has long been completely drained. Therefore, once the box office in mainland China exceeds 75 billion, it will completely surpass the North American market, and the North American market will be difficult to turn the tables against the wind.
We have a population of about four times that of the other. Although the income there is much higher than that of us, as ordinary people who consume movies, it is still acceptable for many ordinary people to watch movies. Many viewers watch less movies. In addition to objective factors such as work and study, they are only affected by the supply of content such as the number of scenes and movie types. This part of the consumption power has been subconsciously ignored because of the previous homogeneous screening model. Now that it has been completely liberated, the box office potential is very terrifying.
The conservative schools who had a lot of opinions on differentiated screenings now do not dare to stand up and oppose them. Facts are better than words. Differentiated screenings have been proven in mainstream markets around the world. How could they not be as good as homogeneous screenings that were eliminated by the market earlier?
Twenty or thirty movies were released at the same time. When everyone has the opportunity to see these movies in various time periods, how could the box office be worse than the release of only a few movies? In many cases, only three or four movies can be viewed in a limited manner?
If I have plenty of time to get off work and like to watch movies, after I have time to go to the cinema to watch the two of the three movies I can see during this period, will I not consider going to the cinema to watch movies in a short period of time?
Because I had no other choice for quite some time, either watch the movie repeatedly or watch the one or two movies I was not interested in were forcibly fed. This is the biggest shortcoming of homogeneous screenings.
After changing to differentiated screenings, there are one or two cinemas in the same area that are unpopular but niches that are very interested in at this time. Even if I take a few more steps, I am still willing to take time to go to the cinema to watch a few more movies. After all, movie tickets worth tens of yuan are really only considered as low-level consumption in today's society.
In a region like me, there will not be only seven or eight or ten, and even if it is niche, unless it is really garbage, there will be hundreds or thousands of people, and the base of millions is there, so the attendance rate will naturally not be only the sparse people originally, but may be higher than some popular movies (there are few single-time episodes in a district bureau), so it will activate the market and movie fans' enthusiasm for watching movies to the greatest extent, and the box office potential of the mainland market is truly activated.
The biggest beneficiaries are niche and unpopular movies with poor schedules and limited audiences, which used to be unpopular movies that were basically one-day tours or unpopular during the past. Although there are still not many episodes now, at least they have achieved full-time coverage in a certain area, so the attendance rate and single-game profits are very considerable. Screening them is even more cost-effective than screening some popular movies.
So in 2016, in terms of the amount of imported movies, many industry giants who had strong opposition to operate film and television companies and physical theaters were rarely let go, and agreed to sell more quotas, but these new quotas will not be given to Hollywood movies, but Japanese and Korean movies and overseas movies. Hollywood still cannot exceed forty movies, which is everyone's bottom line.
Wu Mingxuan naturally had to attend such a major event, and by the way, he talked about the Ao movies, so he attended the quota increase meeting for the import films led by the China Film Administration on time on October 20th.
There is no simple world of good and evil, right and wrong, neither black nor white. In many cases, gray is the main color, and position is even more important than right and wrong, so it is roughly divided into two major camps: pro-American and pan-Asia-Pacific.
The pro-American school is led by Wanda and some neutral small and medium-sized theaters, and wants to increase the number of Hollywood movies and lower the review threshold; the pan-Asia-Pacific circle is led by Perfect, Huayi and Bona, and it is not allowed to completely loosen Hollywood movies, hoping to protect the healthy and healthy development of domestic movies.
The box office trend in 2015 has not changed much before the National Day holiday and in the previous few years. It is still growing, but it is growing at a low speed. In theory, it can exceed 58 billion yuan in box office, and it cannot directly exceed 60 billion yuan, which further threatens the box office dominance of the North American market.
But after this National Day holiday, many people don’t watch it like this, because this National Day holiday is too scary. Last year, it only lasted 2.3 billion, not even 2.5 billion. This year, it actually exceeded 3.2 billion, almost 3.5 billion, and it was almost catching up with the total box office in October in previous years.
This year's National Day holiday actually has no real super-large production. The box office potential of Xunlong Jue is only 2 billion yuan. The Tornado Eleven people don't start the ticket-buying mode, which is just over 2 billion yuan. Although "Save Mr. Wu" has a good reputation, it is difficult to reach one billion yuan, and it is estimated that only 500 million or 600 million yuan.
Overall, it is stronger than the National Day three in the same period last year, but there is not much difference. It has a total box office of only about 4 billion yuan. However, in previous years, such a top three in the country accounted for more than 90%, so under normal circumstances, it would be less than 5 billion yuan in the whole October, which is almost an increase of about 20% compared with last year.
But the situation this year is very special. The three top three accounts for only 70%, and the box office is only about 20% higher than last year, but the proportion has dropped significantly. The growth of the entire market can be imagined. Therefore, the total box office in October 2015 is currently expected to exceed 6 billion yuan. If it is based on this ratio, it will definitely pass the 60 billion mark throughout the year, and the total box office is just around the corner. At that time, it is really possible to counterattack the North American market and become the new world number one.
The current annual box office of the North American market is around 11 billion US dollars, and there will basically be no room for growth. The potential has long been completely drained. Therefore, once the box office in mainland China exceeds 75 billion, it will completely surpass the North American market, and the North American market will be difficult to turn the tables against the wind.
We have a population of about four times that of the other. Although the income there is much higher than that of us, as ordinary people who consume movies, it is still acceptable for many ordinary people to watch movies. Many viewers watch less movies. In addition to objective factors such as work and study, they are only affected by the supply of content such as the number of scenes and movie types. This part of the consumption power has been subconsciously ignored because of the previous homogeneous screening model. Now that it has been completely liberated, the box office potential is very terrifying.
The conservative schools who had a lot of opinions on differentiated screenings now do not dare to stand up and oppose them. Facts are better than words. Differentiated screenings have been proven in mainstream markets around the world. How could they not be as good as homogeneous screenings that were eliminated by the market earlier?
Twenty or thirty movies were released at the same time. When everyone has the opportunity to see these movies in various time periods, how could the box office be worse than the release of only a few movies? In many cases, only three or four movies can be viewed in a limited manner?
If I have plenty of time to get off work and like to watch movies, after I have time to go to the cinema to watch the two of the three movies I can see during this period, will I not consider going to the cinema to watch movies in a short period of time?
Because I had no other choice for quite some time, either watch the movie repeatedly or watch the one or two movies I was not interested in were forcibly fed. This is the biggest shortcoming of homogeneous screenings.
After changing to differentiated screenings, there are one or two cinemas in the same area that are unpopular but niches that are very interested in at this time. Even if I take a few more steps, I am still willing to take time to go to the cinema to watch a few more movies. After all, movie tickets worth tens of yuan are really only considered as low-level consumption in today's society.
In a region like me, there will not be only seven or eight or ten, and even if it is niche, unless it is really garbage, there will be hundreds or thousands of people, and the base of millions is there, so the attendance rate will naturally not be only the sparse people originally, but may be higher than some popular movies (there are few single-time episodes in a district bureau), so it will activate the market and movie fans' enthusiasm for watching movies to the greatest extent, and the box office potential of the mainland market is truly activated.
The biggest beneficiaries are niche and unpopular movies with poor schedules and limited audiences, which used to be unpopular movies that were basically one-day tours or unpopular during the past. Although there are still not many episodes now, at least they have achieved full-time coverage in a certain area, so the attendance rate and single-game profits are very considerable. Screening them is even more cost-effective than screening some popular movies.
So in 2016, in terms of the amount of imported movies, many industry giants who had strong opposition to operate film and television companies and physical theaters were rarely let go, and agreed to sell more quotas, but these new quotas will not be given to Hollywood movies, but Japanese and Korean movies and overseas movies. Hollywood still cannot exceed forty movies, which is everyone's bottom line.
Wu Mingxuan naturally had to attend such a major event, and by the way, he talked about the Ao movies, so he attended the quota increase meeting for the import films led by the China Film Administration on time on October 20th.
There is no simple world of good and evil, right and wrong, neither black nor white. In many cases, gray is the main color, and position is even more important than right and wrong, so it is roughly divided into two major camps: pro-American and pan-Asia-Pacific.
The pro-American school is led by Wanda and some neutral small and medium-sized theaters, and wants to increase the number of Hollywood movies and lower the review threshold; the pan-Asia-Pacific circle is led by Perfect, Huayi and Bona, and it is not allowed to completely loosen Hollywood movies, hoping to protect the healthy and healthy development of domestic movies.
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