In this regard, the two companies started a battle for the takeaway market.
Although Meituan entered the takeaway several years later than Ele.me, because takeaway and group buying have a natural complementarity among catering merchants, Meituan Takeaway was vigorously promoted in 2014, and opened up a city on average 15 days.
Unlike Ele.me, which is mainly engaged in first- and second-tier cities, Meituan specializes in places that have not yet been favored by Ele.me, so it quickly grabs land with lightning speed, which caught Ele.me off guard.
Time comes May 2014.
Faced with such a rapid Meituan, Dianping, as its group buying rival, has invested US$80 million in Ele.me in a strategic manner, hoping to restrain Meituan's attack power in the group buying field, and Dianping can seize the market from Meituan.
But at this time, Meituan once again received a US$300 million Series C financing involving Sequoia and Alibaba.
In this way, Meituan called Ele.me and Dianping while also constantly expanding its new product line.
In the end, it still generated 45 billion in transaction volume in 2014, which is nearly 30 billion more than in 2013.
Therefore, the people in Meituan are called Iron Army in the circle.In January 2015, Meituan completed a US$700 million round of financing, with a valuation of US$7 billion.
It was on October 8 of this year that Meituan, China’s two largest group buying and life service websites, merged with Dianping, and the name of the new company was Meituan Dianping.
Immediately after a month, Alibaba confirmed its withdrawal from Meituan, and the secret battle between the two companies began.The reason behind this is actually: Alibaba originally wanted to build Meituan into a traffic portal for Alibaba's ecosystem.
Because Alibaba has not been able to do it in the field of life services, but with Wang Xing's personality, how could Meituan be just a product of the Alibaba system?
Wang Xing’s goal is to make Meituan a platform with at least the same size as Alibaba, or even larger.
So in order to prevent Meituan, Alibaba re-launched its reputation in June 2015, a platform focusing on life services.
So it is actually a matter of time before Meituan gets rid of Alibaba, but the merger with Dianping has accelerated this process.
Because Tencent is a shareholder of Dianping, according to the agreement between Meituan and Dianping, both parties exchange shares at 5:5.
In the end, Tencent's shareholding ratio will exceed Alibaba.
The merger between Meituan and Dianping is actually driven by Tencent and Sequoia, but their purpose is different.
What Tencent may think is: Through this move, Baidu and Alibaba will be completely eliminated in the life service field, because they both have a small market share.
Sequoia feels that the subsidy war between the two sides will eventually burn Sequoia's money. Because Sequoia is a shareholder of both parties, after the merger of Meituan Dianping, it will not only become the leader in the field, but also not use the left hand to hit the right hand, which will be more helpful for the next listing.
But at this time they all ignored another company, Ele.me.
The merged new company received a $3.3 billion financing led by VCs such as Tencent in January 2016, so its valuation reached $18 billion.
Immediately afterwards, the company made a series of drastic adjustments.To put it bluntly, it is to de-dianping as a review. Many Dianping's partners and executives have left one after another, and founder Zhang Tao has even retreated to the second line.
After withdrawing from Meituan, Alibaba immediately acquired a stake in Ele.me for US$12.5 billion, accounting for 28% of the shares and becoming its largest institutional shareholder.At this point, the battle for life services between Alibaba and Meituan is about to break out.
At that time, Dianping was originally a shareholder of Ele.me. If it immediately increased its capital investment and even acquired Ele.me after the merger, wouldn’t there be no food delivery war that was staged later?
The merged Meituan Dianping is already a well-deserved giant in the O2O field, so Wang Xing focused on exploring other businesses.
Many people will criticize Meituan’s business has no boundaries and half of the Internet circle is the enemy of Meituan.
It can be said that Meituan's current competitors include: Alibaba, Ctrip, Didi, JD.com, Ele.me, etc.
The reason why Wang Xing stretched Meituan's front line so long is that in his eyes, every business of Meituan can create value for users and meet users' daily life needs.
You should know that supporting so many businesses running at the same time and doing them well is not an easy task for any company.
But Meituan has achieved the first place in the industry in several of its core areas, such as takeaway, movies, catering, hotel and tourism, and Meituan's combat effectiveness is really strong.
In fact, there is another book that influenced Wang Xing’s thinking about product boundaries, called “The Game of Limited and Infinite”.
According to him, he would take this book out every once in a while and he would have new thoughts every time.On September 20, 2018, Meituan was successfully listed in Hong Kong.
The market value exceeded Xiaomi and JD.com on the first day of listing, with a market value of approximately HK$400 billion.
It once reached HK$123 trillion!
In 2019, the annual revenue was 9752.9 billion yuan, a year-on-year increase of 495%.
I wonder if Alibaba, who withdrew from Meituan early, regretted it!
Since completing the acquisition of Ele.me for US$9.5 billion, Alibaba has been trying to crack down on Meituan in the field of life services.
But so far, according to Trustdata statistics, in the third quarter of 2019, Meituan’s takeaway market share increased from 601% in the same period last year to 658%, and its competitive advantage has been further consolidated.
In other words, in the high-frequency consumption field that Alibaba is trying hard to enter, Ele.me has not made much progress after two years of doing it. Instead, Meituan Takeout is getting stronger and stronger.
Not only that, Meituan has recently entered the field of physical e-commerce, which is Alibaba's core hinterland.
For example, 72 bookstores in Beijing have entered Meituan to sell books, and the entry of HaiLan Home two years ago is also the case.
Seeing that Chen Hao didn't answer her, she fell into deep thought alone. Zhang Zilin pushed the other party with some dissatisfaction and said: What is Meituan? Tell me.
Anyway, it must be making money.Chen Hao hugged Zhang Zilin's slender waist: But the initial investment must be very large, and he would burn it at will for hundreds of millions of dollars.
A few hundred million US dollars are burned casually?!Zhang Zilin widened her eyes and said: How much money does it take to start this company?
Billion dollars to base it.Chen Hao thought for a while and said: But he would definitely not invest so much in the early stage. At most, he would invest 100 million US dollars to run the company before he would invest one after another.
If you want to give such a big investment, you can just leave it to me?Zhang Zilin supported herself, her two snow-white breasts were particularly tempting, and the expression on her face seemed a little unconfident!
Chen Hao reached out to play with Zhang Zilin's breasts. He knew that the other person had a fever on his cheeks and blushed, and then he said: It's definitely not for you to leave it alone. I will find a professional team to promote such a project. You have to learn more.
Well, I will definitely study hard.Zhang Zilin said happily: If you hand over such a big project to me, I will definitely work hard.
All said, just let you learn.Chen Hao smiled and said: However, the shares will definitely be distributed to you.
Ah Hao, you are really nice to me.Zhang Zilin couldn't help but lower her head and sucked Chen Hao's nipples!
Then should you show off?Chen Hao stroked Zhang Zilin's pink and smooth back fragrance muscles!
Although Meituan entered the takeaway several years later than Ele.me, because takeaway and group buying have a natural complementarity among catering merchants, Meituan Takeaway was vigorously promoted in 2014, and opened up a city on average 15 days.
Unlike Ele.me, which is mainly engaged in first- and second-tier cities, Meituan specializes in places that have not yet been favored by Ele.me, so it quickly grabs land with lightning speed, which caught Ele.me off guard.
Time comes May 2014.
Faced with such a rapid Meituan, Dianping, as its group buying rival, has invested US$80 million in Ele.me in a strategic manner, hoping to restrain Meituan's attack power in the group buying field, and Dianping can seize the market from Meituan.
But at this time, Meituan once again received a US$300 million Series C financing involving Sequoia and Alibaba.
In this way, Meituan called Ele.me and Dianping while also constantly expanding its new product line.
In the end, it still generated 45 billion in transaction volume in 2014, which is nearly 30 billion more than in 2013.
Therefore, the people in Meituan are called Iron Army in the circle.In January 2015, Meituan completed a US$700 million round of financing, with a valuation of US$7 billion.
It was on October 8 of this year that Meituan, China’s two largest group buying and life service websites, merged with Dianping, and the name of the new company was Meituan Dianping.
Immediately after a month, Alibaba confirmed its withdrawal from Meituan, and the secret battle between the two companies began.The reason behind this is actually: Alibaba originally wanted to build Meituan into a traffic portal for Alibaba's ecosystem.
Because Alibaba has not been able to do it in the field of life services, but with Wang Xing's personality, how could Meituan be just a product of the Alibaba system?
Wang Xing’s goal is to make Meituan a platform with at least the same size as Alibaba, or even larger.
So in order to prevent Meituan, Alibaba re-launched its reputation in June 2015, a platform focusing on life services.
So it is actually a matter of time before Meituan gets rid of Alibaba, but the merger with Dianping has accelerated this process.
Because Tencent is a shareholder of Dianping, according to the agreement between Meituan and Dianping, both parties exchange shares at 5:5.
In the end, Tencent's shareholding ratio will exceed Alibaba.
The merger between Meituan and Dianping is actually driven by Tencent and Sequoia, but their purpose is different.
What Tencent may think is: Through this move, Baidu and Alibaba will be completely eliminated in the life service field, because they both have a small market share.
Sequoia feels that the subsidy war between the two sides will eventually burn Sequoia's money. Because Sequoia is a shareholder of both parties, after the merger of Meituan Dianping, it will not only become the leader in the field, but also not use the left hand to hit the right hand, which will be more helpful for the next listing.
But at this time they all ignored another company, Ele.me.
The merged new company received a $3.3 billion financing led by VCs such as Tencent in January 2016, so its valuation reached $18 billion.
Immediately afterwards, the company made a series of drastic adjustments.To put it bluntly, it is to de-dianping as a review. Many Dianping's partners and executives have left one after another, and founder Zhang Tao has even retreated to the second line.
After withdrawing from Meituan, Alibaba immediately acquired a stake in Ele.me for US$12.5 billion, accounting for 28% of the shares and becoming its largest institutional shareholder.At this point, the battle for life services between Alibaba and Meituan is about to break out.
At that time, Dianping was originally a shareholder of Ele.me. If it immediately increased its capital investment and even acquired Ele.me after the merger, wouldn’t there be no food delivery war that was staged later?
The merged Meituan Dianping is already a well-deserved giant in the O2O field, so Wang Xing focused on exploring other businesses.
Many people will criticize Meituan’s business has no boundaries and half of the Internet circle is the enemy of Meituan.
It can be said that Meituan's current competitors include: Alibaba, Ctrip, Didi, JD.com, Ele.me, etc.
The reason why Wang Xing stretched Meituan's front line so long is that in his eyes, every business of Meituan can create value for users and meet users' daily life needs.
You should know that supporting so many businesses running at the same time and doing them well is not an easy task for any company.
But Meituan has achieved the first place in the industry in several of its core areas, such as takeaway, movies, catering, hotel and tourism, and Meituan's combat effectiveness is really strong.
In fact, there is another book that influenced Wang Xing’s thinking about product boundaries, called “The Game of Limited and Infinite”.
According to him, he would take this book out every once in a while and he would have new thoughts every time.On September 20, 2018, Meituan was successfully listed in Hong Kong.
The market value exceeded Xiaomi and JD.com on the first day of listing, with a market value of approximately HK$400 billion.
It once reached HK$123 trillion!
In 2019, the annual revenue was 9752.9 billion yuan, a year-on-year increase of 495%.
I wonder if Alibaba, who withdrew from Meituan early, regretted it!
Since completing the acquisition of Ele.me for US$9.5 billion, Alibaba has been trying to crack down on Meituan in the field of life services.
But so far, according to Trustdata statistics, in the third quarter of 2019, Meituan’s takeaway market share increased from 601% in the same period last year to 658%, and its competitive advantage has been further consolidated.
In other words, in the high-frequency consumption field that Alibaba is trying hard to enter, Ele.me has not made much progress after two years of doing it. Instead, Meituan Takeout is getting stronger and stronger.
Not only that, Meituan has recently entered the field of physical e-commerce, which is Alibaba's core hinterland.
For example, 72 bookstores in Beijing have entered Meituan to sell books, and the entry of HaiLan Home two years ago is also the case.
Seeing that Chen Hao didn't answer her, she fell into deep thought alone. Zhang Zilin pushed the other party with some dissatisfaction and said: What is Meituan? Tell me.
Anyway, it must be making money.Chen Hao hugged Zhang Zilin's slender waist: But the initial investment must be very large, and he would burn it at will for hundreds of millions of dollars.
A few hundred million US dollars are burned casually?!Zhang Zilin widened her eyes and said: How much money does it take to start this company?
Billion dollars to base it.Chen Hao thought for a while and said: But he would definitely not invest so much in the early stage. At most, he would invest 100 million US dollars to run the company before he would invest one after another.
If you want to give such a big investment, you can just leave it to me?Zhang Zilin supported herself, her two snow-white breasts were particularly tempting, and the expression on her face seemed a little unconfident!
Chen Hao reached out to play with Zhang Zilin's breasts. He knew that the other person had a fever on his cheeks and blushed, and then he said: It's definitely not for you to leave it alone. I will find a professional team to promote such a project. You have to learn more.
Well, I will definitely study hard.Zhang Zilin said happily: If you hand over such a big project to me, I will definitely work hard.
All said, just let you learn.Chen Hao smiled and said: However, the shares will definitely be distributed to you.
Ah Hao, you are really nice to me.Zhang Zilin couldn't help but lower her head and sucked Chen Hao's nipples!
Then should you show off?Chen Hao stroked Zhang Zilin's pink and smooth back fragrance muscles!
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