Chapter 29 The First Day of Entrepreneurship: Market Research

Gu Youhuang pondered for a moment and nodded gently.

Since it was the name given by her younger brother, she was in no way possible.

At this moment, she snuggled in her brother's arms with a lazy look on her face, playing with his slender fingers.

Gu Qingtan looked at her sister's eyes and said quietly, "Sister, do you have any arrangements today?"

She smiled softly, "What's wrong, are you doing?"

Gu Youhuang had an appointment with her best friend to go shopping in the morning. If her younger brother had an appointment, she could turn it off at any time.

Let's go out for a walk with me this morning.By the way, do a market research.

Gu Youhuang happily agreed, of course.

When I was having breakfast, Gu Qingtan was still thinking about how to start a company and start a business.

To be honest, with the resources he has now, if he wants to open a store, he doesn’t need to worry about the location of the store in person. He can be next to the mall or theater at home.

As for the process of registering a company, it can also allow professional agents to go there, saving time and effort.

As long as there is a capital pusher, many difficulties will be solved.

Gu Qingtan feels that the only thing she needs now is how to make good products?And they are two completely different products.

He ate buns and started to peel off his silk and cocoons, and he wanted to create a brand that swept the market. A very important premise is that he must ensure that the quality and taste of the product are consistent.

This depends on the stable raw material supply chain. Since tea is provided by Sister Pei, you can naturally feel at ease, but the problem of milk source has not yet been settled.

Gu Qingtan silently wrote it down in his heart.

With raw materials, the product needs to be standardized in the future, which requires the formulation to be determined in advance and the training process is standardized... In addition, there are many problems that need to be solved urgently.

At this time, under the dining table, Gu Qingtan's calf was gently kicked.

He came to his senses, and then he saw Aunt Jing staring at him like a angrily, as if she was blaming him for thinking about other things while eating, and ruining the breakfast she had worked hard to get up early in the morning.

Gu Qingtan smiled apologetically and began to concentrate on enjoying the food. By the way, he rubbed Aunt Jing's thigh with his feet, which made Aunt Jing's thighs unable to help but give him a blank look, but he was happy.

Gu Lanzhi saw all this.

At around nine o'clock in the morning, the brother and brother went out together and came to the Baotong Shopping Center, which is the best business in their own country.

On weekends, there were many customers on the commercial street, crowded.

Gu Qingtan suddenly remembered that when he was in college, his tutor once said to him: As an investment strategy, going to the ground more often is far better than believing in the sweet words of securities companies.

If you like products from a listed company, you are likely to like the company's stocks as well.

While shopping, the siblings are also observing the development of the catering industry.

Fast-moving consumer goods such as Starbucks, KFC and McDonald's are not only crowded, but also have considerable attendance rates. They have always occupied a place in major shopping malls.

Gu Qingtan and Gu Youhuang had a brief inspection, and then went directly to the mall manager to get the merchant list.

A brief look at it, there are at least 80 beverage stores selling fruit tea or milk tea, and there are many of them that have serious homogeneous competition, which are one brand, with four or five stores, such as Typhoon shelter.

From this point of view, the competitive pressure is quite large.Gu Qingtan sighed a little.

As expected, everything is easier said than done.

It's too early to conclude.Gu Youhuang reminded him, Qingtan, take a closer look.

Only then did he realize that something was wrong. Although there were many stores, many of them were made by shopping mall managers.

For example, ice cream shops like Ice Queen, Haagen-Dazs, and cake shops like Ovli will also sell beverages, but in fact, their main business is not this, and everyone is not on the same track.

In addition, there are many miscellaneous milk teas that I have never heard of. If you really want to compete, it will basically be vulnerable.

Suddenly, Gu Qingtan had a thought in his mind that he wanted to compile these shop owners of the miscellaneous army.

The reason is actually very simple. Business competition is survival of the fittest, and those who are not well-managed will be eliminated one after another.

If a milk tea shop fights alone but can occupy a certain share in a market that is close to saturation, then it must be outstanding.

Next, Gu Qingtan asked someone to buy all the representative products of the milk tea shop, including original milk tea, pearl milk tea, jasmine honey tea, peach oolong tea, and even ice cream shop milk tea, all of which were bought and placed in the lounge of the mall, with about a hundred cups.

Looking at these milk teas with different shapes and uneven prices, it took him less time to figure out the prototype of his product, even the packaging.

The thinking is moving rapidly. He thought that low-end products are like these lemonade and original milk tea, which are good and cheap. The corresponding high-end products are the more fancy they are, the better they are. You can learn from ice cream shops, add snow tops to them or learn to add milk covers to them. It is not wrong to sell them more expensively.

Gu Qingtan picked up a cup, inserted the straw, and tasted it a little bite. It was just an ordinary milk tea, with no highlights, so he quickly changed another cup.

In this way, he picked out a total of more than a dozen cups of milk tea and fruit tea, and his tongue became a little numb.

He glanced at the remaining unopened ones, and he just heard the names, and he could not waste them. So he briefly told the manager and all of them were distributed to the employees who had just helped run errands.

I've invited everyone to drink.

Gu Qingtan and his sister came to one of the shops, named Auntie's Tea. When they walked in, they saw the owner. They saw her wearing a red dress, black socks and flat shoes. In his opinion, her figure and appearance were all in a mediocre position.

Li Xiaoqin herself is quite satisfied with her appearance.

Hello, what are you drinking?

Gu Qingtan smiled, a very friendly smile, a cup of peach oolong tea and a cup of honey black tea.

He had tasted it just now, and now he wanted to see her make it by herself.

Have to wait a moment.

Don't worry.

Gu Qingtan took this opportunity to look at the store. It was not very big overall and there was no table.

He smiled and said to her, "Boss, how are your business today?"

Li Xiaoqin was picking up a peach, scraping the peach skin with the back of the knife, peeling off the skin, and cutting the peach into small diced pieces.

While working hard, she showed an extremely different calm temperament.

Her words have a little local accent, and it's better than usual on weekends.

Where are you from?

Sichuan dip.

After chatting for a while, Li Xiaoqin gradually felt something was wrong. She asked the bottom line and felt that he didn't seem to be here to buy things.