The movie has passed the review, and there is no problem with the technical review. It is not a big problem when it is released on February 8th.Luo Yiren reported directly to Zhang Weihaohui who was cutting his hair.
Technical review?Zhang Weihao used to film online and TV series. Although he also played guest roles as a supporting actor in the movie, he had nothing to do with the review. In his previous life, he actually didn't really understand these processes, so he mentioned it with some confusion.
Royren patiently explained: After the film company submits the film to review, it will usually conduct two rounds of review.
The first round is generally only reviewed and controlled in major links. After the first round of review, you can basically get the Dragon Mark, which means that there is no major problem in this movie in principle, and the film company can get the Dragon Mark and technical review certificate.
The second round is technical review. What the technical review has to face is the final version of the film, without any pressure, green screen, and no concealment. It is exactly the same as the movies that the audience watches. Only after the technical review is passed can it be released.
If the subsequent review finds that the source of the film submitted for review during the technical review is different from that of the movie theater, it will be temporarily stopped, removed from the shelves, and even dealt with seriously. Of course, this is generally reported by peers, and the General Administration rarely takes action directly.
Well, this sounds like our Chinese characteristics, but it doesn’t matter. Zhang Weihao never thought about making any banned films or so-called award-winning movies, so he is naturally not afraid of these so-called procedures.
What is the situation now for scheduling?Just say that the Spring Festival is ready, I only want this time.
Yang Mi, who was standing by, interrupted directly: Currently, it is the top three. The sequel to the first variety show movie "Where Are We Going, Dad?" that has a big box office hit, "Where Are We Going, Dad 2". Although it is a shoddy variety show movie, it is currently very optimistic with the popularity and strong lineup of this variety show, and is expected to achieve a box office of at least 500 million, or even exceed one billion.
The second part is the mythological and magical production "Zhong Kui Fumo: Snow Demon Spirit" invested by Huayi over 300 million yuan. It is a popular actress and a popular young actor. Hollywood special effects are very popular. It is said that it is possible to copy "Journey to the West to Suppress the Demons", which is a 3D movie.
The third part is the new movie "The Master from the Sky" starring Big Brother. I don't need to introduce it. Although there are some other movies, almost 70% of the scheduled films now belong to these three movies. The three movies are expected to contribute at least 1.5 billion yuan during the seven-day Spring Festival holiday.
Yang Mi is actually not optimistic about the Spring Festival in Weiai 2. It’s not that the Spring Festival is bad, but that it’s too good and too popular. They have no chance at all. The weirdest thing is that Zhang Weihao did not cooperate with other traditional issuing giants, but directly formed a new company. At most, he bought Maoyan tickets and Dianping. He couldn’t understand the meaning of doing so at all.
Okay, I'll help me get in touch with the real bosses of major theater chains, including theater managers, and I'll say I want to meet them and talk to them.
Originally, Zhang Weihao thought he would face "The Mermaid", but in the end, there was really no one who could play. He had watched all three movies, but it didn't seem to be very good.
Moreover, Zhang Weihao found that these people in the movie world do not understand box office gambling and group ticket purchase subsidies. Although online ticket purchases have appeared, not many people have made group purchase subsidies. It is very simple, and there is no box office gambling. Why do I need to use real money to make subsidies?
But Zhang Weihao is not short of money, and he himself does not intend to make money with movies. This is just an advertisement, so he will make a high box office bet and then make the box office through ticket replenishment.
Simply put, the ticket price is still calculated at the average price of 40 yuan. A movie ticket on the theater chain can get about 20 yuan. The remaining 3 yuan is a variety of taxes, and the excess is the profit of the film dealer, which remains unchanged.
But the ticket subsidy can be directly made into a movie ticket of 99 yuan, supported by the online shopping group buying platform, which is also commonly known as burning money. A movie ticket loses 131 yuan, and it will lose as much as it sells, but the box office is calculated as 40 yuan per ticket. Simply put, if Zhang Weihao is willing to burn 10 million movie tickets and lose 13.1 billion yuan, he can artificially create a box office of 40 million.
In other words, if he posts up to 300 million, he can directly increase the box office of the movie to 1 billion, allowing 30 million people to go to the cinema to watch movies. At the same time, according to the betting plan, the theaters with more than 1 billion don’t have much dividends, and they are all from film merchants and betting investment companies, so the real profit is the one above.
Losing money will definitely lead to losing money, but as long as the number of viewers can be increased to 50 million and the box office will be increased to 2 billion, compared with the commercial value of the advertising effect behind it, these losses of hundreds of millions are nothing, and it may not be a real loss of hundreds of millions, or perhaps only 200 million or 300 million.
After all, where is the quality of the movie? It is very likely that it will become the first in the new film history and create a new box office record. This is what Zhang Weihao really wants.
Yang Mi, who is not very clear about these methods and the inside story, can only connect several major theaters as Zhang Weihao ordered. It is difficult for others, but Zhang Weihao is a financial boss with a net worth of hundreds of billions. Those big guys in the circle must give this face. It really is better than wealth. This group of people are tied together than Zhang Weihao.
Maoyan and Dianping invested in the Fox E-mail, and then they mainly linked with WeChat. This is not a secret. It is just that many people don’t know what the significance of such an acquisition is. Some people who are a little more aware of it think it is related to the newly launched official account. Only the core WeChat R&D team that is already conducting relevant tests know some real uses.
Like many film and television production companies, they choose to hold special test sessions in conference rooms or theaters organized by the publisher. They watch the movie first and then talk about the release after watching the movie. It is just different from the usual. In addition to the senior executives of the theater managers and relevant theater chains, the actual old versions behind the five major theater chains in China also attended this time. After all, Zhang Weihao, the new financial tycoon, is not an ordinary person, and this face must be given.
Technical review?Zhang Weihao used to film online and TV series. Although he also played guest roles as a supporting actor in the movie, he had nothing to do with the review. In his previous life, he actually didn't really understand these processes, so he mentioned it with some confusion.
Royren patiently explained: After the film company submits the film to review, it will usually conduct two rounds of review.
The first round is generally only reviewed and controlled in major links. After the first round of review, you can basically get the Dragon Mark, which means that there is no major problem in this movie in principle, and the film company can get the Dragon Mark and technical review certificate.
The second round is technical review. What the technical review has to face is the final version of the film, without any pressure, green screen, and no concealment. It is exactly the same as the movies that the audience watches. Only after the technical review is passed can it be released.
If the subsequent review finds that the source of the film submitted for review during the technical review is different from that of the movie theater, it will be temporarily stopped, removed from the shelves, and even dealt with seriously. Of course, this is generally reported by peers, and the General Administration rarely takes action directly.
Well, this sounds like our Chinese characteristics, but it doesn’t matter. Zhang Weihao never thought about making any banned films or so-called award-winning movies, so he is naturally not afraid of these so-called procedures.
What is the situation now for scheduling?Just say that the Spring Festival is ready, I only want this time.
Yang Mi, who was standing by, interrupted directly: Currently, it is the top three. The sequel to the first variety show movie "Where Are We Going, Dad?" that has a big box office hit, "Where Are We Going, Dad 2". Although it is a shoddy variety show movie, it is currently very optimistic with the popularity and strong lineup of this variety show, and is expected to achieve a box office of at least 500 million, or even exceed one billion.
The second part is the mythological and magical production "Zhong Kui Fumo: Snow Demon Spirit" invested by Huayi over 300 million yuan. It is a popular actress and a popular young actor. Hollywood special effects are very popular. It is said that it is possible to copy "Journey to the West to Suppress the Demons", which is a 3D movie.
The third part is the new movie "The Master from the Sky" starring Big Brother. I don't need to introduce it. Although there are some other movies, almost 70% of the scheduled films now belong to these three movies. The three movies are expected to contribute at least 1.5 billion yuan during the seven-day Spring Festival holiday.
Yang Mi is actually not optimistic about the Spring Festival in Weiai 2. It’s not that the Spring Festival is bad, but that it’s too good and too popular. They have no chance at all. The weirdest thing is that Zhang Weihao did not cooperate with other traditional issuing giants, but directly formed a new company. At most, he bought Maoyan tickets and Dianping. He couldn’t understand the meaning of doing so at all.
Okay, I'll help me get in touch with the real bosses of major theater chains, including theater managers, and I'll say I want to meet them and talk to them.
Originally, Zhang Weihao thought he would face "The Mermaid", but in the end, there was really no one who could play. He had watched all three movies, but it didn't seem to be very good.
Moreover, Zhang Weihao found that these people in the movie world do not understand box office gambling and group ticket purchase subsidies. Although online ticket purchases have appeared, not many people have made group purchase subsidies. It is very simple, and there is no box office gambling. Why do I need to use real money to make subsidies?
But Zhang Weihao is not short of money, and he himself does not intend to make money with movies. This is just an advertisement, so he will make a high box office bet and then make the box office through ticket replenishment.
Simply put, the ticket price is still calculated at the average price of 40 yuan. A movie ticket on the theater chain can get about 20 yuan. The remaining 3 yuan is a variety of taxes, and the excess is the profit of the film dealer, which remains unchanged.
But the ticket subsidy can be directly made into a movie ticket of 99 yuan, supported by the online shopping group buying platform, which is also commonly known as burning money. A movie ticket loses 131 yuan, and it will lose as much as it sells, but the box office is calculated as 40 yuan per ticket. Simply put, if Zhang Weihao is willing to burn 10 million movie tickets and lose 13.1 billion yuan, he can artificially create a box office of 40 million.
In other words, if he posts up to 300 million, he can directly increase the box office of the movie to 1 billion, allowing 30 million people to go to the cinema to watch movies. At the same time, according to the betting plan, the theaters with more than 1 billion don’t have much dividends, and they are all from film merchants and betting investment companies, so the real profit is the one above.
Losing money will definitely lead to losing money, but as long as the number of viewers can be increased to 50 million and the box office will be increased to 2 billion, compared with the commercial value of the advertising effect behind it, these losses of hundreds of millions are nothing, and it may not be a real loss of hundreds of millions, or perhaps only 200 million or 300 million.
After all, where is the quality of the movie? It is very likely that it will become the first in the new film history and create a new box office record. This is what Zhang Weihao really wants.
Yang Mi, who is not very clear about these methods and the inside story, can only connect several major theaters as Zhang Weihao ordered. It is difficult for others, but Zhang Weihao is a financial boss with a net worth of hundreds of billions. Those big guys in the circle must give this face. It really is better than wealth. This group of people are tied together than Zhang Weihao.
Maoyan and Dianping invested in the Fox E-mail, and then they mainly linked with WeChat. This is not a secret. It is just that many people don’t know what the significance of such an acquisition is. Some people who are a little more aware of it think it is related to the newly launched official account. Only the core WeChat R&D team that is already conducting relevant tests know some real uses.
Like many film and television production companies, they choose to hold special test sessions in conference rooms or theaters organized by the publisher. They watch the movie first and then talk about the release after watching the movie. It is just different from the usual. In addition to the senior executives of the theater managers and relevant theater chains, the actual old versions behind the five major theater chains in China also attended this time. After all, Zhang Weihao, the new financial tycoon, is not an ordinary person, and this face must be given.
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