This new explosive point has appeared. The game that Zhang Weihao has been waiting for has finally appeared. It is still discovered by Zhou Xun. I have to say that this powerful plot correction power is available.
When "The King's Landing" became a popular symbol and occupied most of the market share in similar games and was crazily chased by countless investors and capitals, Zhou Xun insisted on chasing another game, "The King's War". He asserted that the lifespan of the game that improves combat power by krypton gold (to increase the rank through recharge) will definitely not last long. Although "The King's Landing" is in a strong momentum, it will definitely lose in the end, and "The King's War" will definitely win due to its unique gameplay.
"The King's War" and "The King's Battle" actually represent two different game concepts. In reality, with the development of AI technology, online games have also undergone qualitative changes. It is not accidental that Zhou Xun insists on investing in "The King's Battle" despite the opposition of the capitalist party, and finally can fight back.
From numerical confrontation to competitive confrontation, the younger wave is here.
The gameplay of "The King's Landing" and "The King's Battle" represent two eras. The former has obvious characteristics of numerical confrontation, while the latter pays more attention to competitive confrontation.
The genre of the entire game has changed now.Chen Hongyu, chief operating officer of Walker AI, explained to Science and Technology Daily that, for example, the legend and Zhengtu were typical representatives of online games, they were confrontations of multiple people, and this confrontation is more concentrated in numerical values, which is a numerical confrontation game.
What is numerical confrontation?
Chen Hongyu said, if I am better than you, I can form an absolute crush.It is equivalent to recharging more money, and my strength can be higher than you, and I will definitely be able to crush you.
In recent years, online games have developed in the direction of competitive confrontation.
Chen Hongyu explained, for example, if I recharge more money, I can be a little better than you, but if your skills are higher than me, you can also win games.
Whether it is the electronic game competitions that have emerged everywhere, or the Ministry of Human Resources and Social Security has set e-sports as a new profession, it can be shown that online games have started the iteration from numerical confrontation to competitive confrontation, and the Hou Wave is really here.
This iteration is in line with human preferences.
There is an old Chinese saying, "Fast an opponent when you chess."If a player continues to be abused by others, he will not want to play this game at all. If a player continues to crush others and is in a state of "Dugu Qiubai", he will also feel that the game is meaningless.
Yin Xueyuan, CEO of Walker AI, said that AI can adjust the emotions players experience in the game, allowing you to always maintain a competitive and focus on it.
Specifically, the normal process for a battle-based game to match players is: based on the player's data, through algorithm matching, it is necessary to help the player match the best opponent, but if the player quickly enters the game, the matching correlation must be sacrificed.
With the intervention of higher-level AI, one more choice is provided. If the right opponent cannot be matched within a specified time, the player will be given an AI of a comparable level, which can imitate real players and be unaware of it.
Rely on spending money or technology?Need a balance point
Games need to make money by krypton gold, but the game needs to find a balance between krypton gold players and ordinary players.Zhou Xun's words summarize the survival rules of every online game.
If an online game does not rely on technology and only relies on spending money to buy equipment, it will make people feel boring over time, and then abandon the pit and cannot retain players.
Zhou Xun is truly one of the classic domineering male protagonists of domestic workplace dramas. He is really investing in some aspects. So after receiving his call and suggestions, Zhang Weihao directly asked him to bring the person in charge of the game studio with his works, and he wanted to experience it himself.
Logically speaking, the Lin banker is not short of money, and it doesn’t matter whether he invests on both sides. In fact, this is not the case. At this level of investment, traffic is very important. The real key is traffic support, followed by the subsequent development investment and operation costs of "The Battle of Kings". This involves AI technology, which is very exaggerated, far exceeding the conventional traditional games (this is also the reason why other capitals didn’t want to invest in the early days, not that they didn’t understand, but that they didn’t want to take risks).
After all, this is a mobile online game, not a computer game. In terms of the current pattern and scale of mobile online games, this kind of project without clear profit model and capabilities is a typical high risk and low return. This is also the reason why the studio that develops this game is difficult now and urgently needs the boss to take it away.
The game is OK, but it definitely needs to be further optimized. The most important thing is the subsequent investment in servers and AI algorithms. This is not a small amount of money. If you add tens of billions, you can burn it all quickly. With the traffic from WeChat and Douyin, the actual profit space must be at least 5 million users.
Simply put, only five million fixed active users can produce more than 500,000 skin collectors, ensuring that each level-line online skin can be sold at around 500,000 sets. Three skins a month, with an average price of 60 yuan, which is 180 yuan. Five hundred thousand yuan is equivalent to 90 million yuan, which can only ensure the minimum expense, and it is very difficult to make money.
Zhang Weihao naturally said this on purpose. After all, no one understands Honor of Kings better than him. This so-called "Battle of Kings" is actually the earliest Honor of Kings. After all, this drama was invested by Tencent, and of course there are all kinds of private goods.
It is not enough to use 10 billion yuan or 500 million yuan investment.
My time is so cheap, and I need to come up with a project worth hundreds of millions of yuan in person?I know more about how to promote this game than you. Even if the actual conversion rate is higher, if you really want to make money, you have to exceed 30 million people every day. You should know how difficult it is.
The money can still be invested, and it is part of the investment of Huye and Lin's Bank, with about 8 billion yuan coming in. However, the shares are definitely not calculated like this now. In addition, this game needs to be adjusted and modified, and the name alone has to be replaced. It is better to call it "Honor of Kings".
When I heard that it was investing 8 billion yuan in real money and could also attract traffic from Fox Email, the largest shareholder of the game studio was naturally very excited. Although they were developers and invested more than 200 million yuan in one after another, they were just semi-finished products after all. Before, they only dared to make the valuation of one billion yuan, and the goal was only 300 million yuan. I didn't expect that Zhang Weihao would be so generous. It seems that he is really optimistic and is willing to give a valuation of tens of billions now.
Although Zhou Xun was also optimistic, he was quite surprised. However, after listening to some suggestions from Zhang Weihao, he understood. He originally planned to change this game, known as Honor of Kings, into a mobile version of LOL through capital operations and traffic.
The real profit point is the e-sports later. In other words, the game itself does not make much money, at least for a considerable period of time, but e-sports can be very profitable. After all, this is a sports event similar to football and basketball. It has great appeal among young people and has a wealth effect. You can tell this point by looking at LOL.
Zhang Weihao naturally knew that Zhou Xun and the others had misunderstood, but he would not explain, so he talked about the relevant content of the e-sports event, first of all, the city competition, then the area battle of the top ten competition areas, and finally the national finals held in Hong Kong Island. This is the first time, with a prize of 100 million yuan in the finals.
To put it bluntly, it is to use such huge bonuses to attract countless young people to register and slowly create professional e-sports events, because this is the season plus annual finals model, and it will be normalized. The prize money for each stage of the competition alone will be spent 200 to 30 billion a year, which is enough to promote the rapid establishment of such e-sports projects.
At the same time, this is also very helpful to the current Hong Kong Island. It is a new explosive point and will definitely receive a lot of policy support. After all, the tourism industry is also a pillar industry of Hong Kong Island. The tourism industry is the most affected now.
When "The King's Landing" became a popular symbol and occupied most of the market share in similar games and was crazily chased by countless investors and capitals, Zhou Xun insisted on chasing another game, "The King's War". He asserted that the lifespan of the game that improves combat power by krypton gold (to increase the rank through recharge) will definitely not last long. Although "The King's Landing" is in a strong momentum, it will definitely lose in the end, and "The King's War" will definitely win due to its unique gameplay.
"The King's War" and "The King's Battle" actually represent two different game concepts. In reality, with the development of AI technology, online games have also undergone qualitative changes. It is not accidental that Zhou Xun insists on investing in "The King's Battle" despite the opposition of the capitalist party, and finally can fight back.
From numerical confrontation to competitive confrontation, the younger wave is here.
The gameplay of "The King's Landing" and "The King's Battle" represent two eras. The former has obvious characteristics of numerical confrontation, while the latter pays more attention to competitive confrontation.
The genre of the entire game has changed now.Chen Hongyu, chief operating officer of Walker AI, explained to Science and Technology Daily that, for example, the legend and Zhengtu were typical representatives of online games, they were confrontations of multiple people, and this confrontation is more concentrated in numerical values, which is a numerical confrontation game.
What is numerical confrontation?
Chen Hongyu said, if I am better than you, I can form an absolute crush.It is equivalent to recharging more money, and my strength can be higher than you, and I will definitely be able to crush you.
In recent years, online games have developed in the direction of competitive confrontation.
Chen Hongyu explained, for example, if I recharge more money, I can be a little better than you, but if your skills are higher than me, you can also win games.
Whether it is the electronic game competitions that have emerged everywhere, or the Ministry of Human Resources and Social Security has set e-sports as a new profession, it can be shown that online games have started the iteration from numerical confrontation to competitive confrontation, and the Hou Wave is really here.
This iteration is in line with human preferences.
There is an old Chinese saying, "Fast an opponent when you chess."If a player continues to be abused by others, he will not want to play this game at all. If a player continues to crush others and is in a state of "Dugu Qiubai", he will also feel that the game is meaningless.
Yin Xueyuan, CEO of Walker AI, said that AI can adjust the emotions players experience in the game, allowing you to always maintain a competitive and focus on it.
Specifically, the normal process for a battle-based game to match players is: based on the player's data, through algorithm matching, it is necessary to help the player match the best opponent, but if the player quickly enters the game, the matching correlation must be sacrificed.
With the intervention of higher-level AI, one more choice is provided. If the right opponent cannot be matched within a specified time, the player will be given an AI of a comparable level, which can imitate real players and be unaware of it.
Rely on spending money or technology?Need a balance point
Games need to make money by krypton gold, but the game needs to find a balance between krypton gold players and ordinary players.Zhou Xun's words summarize the survival rules of every online game.
If an online game does not rely on technology and only relies on spending money to buy equipment, it will make people feel boring over time, and then abandon the pit and cannot retain players.
Zhou Xun is truly one of the classic domineering male protagonists of domestic workplace dramas. He is really investing in some aspects. So after receiving his call and suggestions, Zhang Weihao directly asked him to bring the person in charge of the game studio with his works, and he wanted to experience it himself.
Logically speaking, the Lin banker is not short of money, and it doesn’t matter whether he invests on both sides. In fact, this is not the case. At this level of investment, traffic is very important. The real key is traffic support, followed by the subsequent development investment and operation costs of "The Battle of Kings". This involves AI technology, which is very exaggerated, far exceeding the conventional traditional games (this is also the reason why other capitals didn’t want to invest in the early days, not that they didn’t understand, but that they didn’t want to take risks).
After all, this is a mobile online game, not a computer game. In terms of the current pattern and scale of mobile online games, this kind of project without clear profit model and capabilities is a typical high risk and low return. This is also the reason why the studio that develops this game is difficult now and urgently needs the boss to take it away.
The game is OK, but it definitely needs to be further optimized. The most important thing is the subsequent investment in servers and AI algorithms. This is not a small amount of money. If you add tens of billions, you can burn it all quickly. With the traffic from WeChat and Douyin, the actual profit space must be at least 5 million users.
Simply put, only five million fixed active users can produce more than 500,000 skin collectors, ensuring that each level-line online skin can be sold at around 500,000 sets. Three skins a month, with an average price of 60 yuan, which is 180 yuan. Five hundred thousand yuan is equivalent to 90 million yuan, which can only ensure the minimum expense, and it is very difficult to make money.
Zhang Weihao naturally said this on purpose. After all, no one understands Honor of Kings better than him. This so-called "Battle of Kings" is actually the earliest Honor of Kings. After all, this drama was invested by Tencent, and of course there are all kinds of private goods.
It is not enough to use 10 billion yuan or 500 million yuan investment.
My time is so cheap, and I need to come up with a project worth hundreds of millions of yuan in person?I know more about how to promote this game than you. Even if the actual conversion rate is higher, if you really want to make money, you have to exceed 30 million people every day. You should know how difficult it is.
The money can still be invested, and it is part of the investment of Huye and Lin's Bank, with about 8 billion yuan coming in. However, the shares are definitely not calculated like this now. In addition, this game needs to be adjusted and modified, and the name alone has to be replaced. It is better to call it "Honor of Kings".
When I heard that it was investing 8 billion yuan in real money and could also attract traffic from Fox Email, the largest shareholder of the game studio was naturally very excited. Although they were developers and invested more than 200 million yuan in one after another, they were just semi-finished products after all. Before, they only dared to make the valuation of one billion yuan, and the goal was only 300 million yuan. I didn't expect that Zhang Weihao would be so generous. It seems that he is really optimistic and is willing to give a valuation of tens of billions now.
Although Zhou Xun was also optimistic, he was quite surprised. However, after listening to some suggestions from Zhang Weihao, he understood. He originally planned to change this game, known as Honor of Kings, into a mobile version of LOL through capital operations and traffic.
The real profit point is the e-sports later. In other words, the game itself does not make much money, at least for a considerable period of time, but e-sports can be very profitable. After all, this is a sports event similar to football and basketball. It has great appeal among young people and has a wealth effect. You can tell this point by looking at LOL.
Zhang Weihao naturally knew that Zhou Xun and the others had misunderstood, but he would not explain, so he talked about the relevant content of the e-sports event, first of all, the city competition, then the area battle of the top ten competition areas, and finally the national finals held in Hong Kong Island. This is the first time, with a prize of 100 million yuan in the finals.
To put it bluntly, it is to use such huge bonuses to attract countless young people to register and slowly create professional e-sports events, because this is the season plus annual finals model, and it will be normalized. The prize money for each stage of the competition alone will be spent 200 to 30 billion a year, which is enough to promote the rapid establishment of such e-sports projects.
At the same time, this is also very helpful to the current Hong Kong Island. It is a new explosive point and will definitely receive a lot of policy support. After all, the tourism industry is also a pillar industry of Hong Kong Island. The tourism industry is the most affected now.
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