Chapter 521 Planning Prada 1!

Then why are we going back to the devil and not Hong Kong Island?

Do you have money? You won’t think that I will give it to you directly for hundreds of billions of dollars to buy Prada, or ELS, right? Zhang Weihao looked at Chen Yien with a look of looking at Ruizhi'er.

Chen Yien was also embarrassed to be seen and said: You can acquire Ah, I can be a second shareholder, anyway, the group just needs to let me manage it, and then you can own Prada, the original Gres, and the high-end brand Gres, the specialty store that focuses on high-end luxury goods, Alice, and the ELS fast-moving consumer goods store based on Gres' existing sales network.

That's why I have to go back to Ah first. You should sort out the shares within the company first. I'm not interested in bringing too many people to make a fortune. At the same time, your mentor should clean up, including the borers and undercover inside the company. After you straighten out the ELS before starting to inject capital, we will directly pass the merger and acquisition agreement through the advantages of the shares. I will retain more than 15% of the shares for you, and at the same time make you the head of this fashion giant.

Zhang Weihao personally also has some shares, but the big one is definitely the bank. This is considered a bank share allotment, otherwise what will Tangmen do to do?

This is also an explanation from Tang Zichen to the people below.

Chen Yien naturally has no objection to this. How much ELS is worth now. Without Zhang Weihao's subsequent 10 billion yuan financing, let alone creating his own high-end brand, even some high-end specialty stores cannot be opened, not to mention Prada, whose market value is close to 100 billion yuan, it is not realistic to give it directly. Chen Yien is not confident enough to this extent, so he agrees with this arrangement. By then, just counting his net worth will start at least 20 billion yuan, which is much more than her current net worth of billions.

At the same time, Prada is actually quite interesting. Its brand influence is still there, but it is mainly about quality and style and reputation. However, there are so many luxury brands, and your reputation and image are problematic, and it is generally difficult to reverse the situation.

But they can get Hermes' general agent later. With the high-end luxury goods store built by Hermes, they can naturally put Prada and Gelisi in. Relying on Hermes' unique distribution and membership points system, they can slowly grow. As long as the subsequent quality and design are gradually improved, and with some marketing, it is still easy to do it after reshaping the brand image. Didn't LV and Dior both turn over like this?

The more Chen Yien looks at Zhang Weihao, the more he likes it. The main reason is that this man is really amazing. He can really take her to a higher place to appreciate completely different scenery. This is really not something other men can bring to her, so Ye Qilei and so on, Chen Yien is now increasingly not caring about it and is taking it seriously.

After all, Ye Qilei has seen it now. He is old, ugly, and has a disease, and even has a brain tumor. The most annoying thing is that this bastard doesn't believe in him. The first person to doubt himself is himself, suspected that he and Qin are also in a relationship. He deliberately plotted to murder him with other men for the sake of the company. It really made Chen Yien feel like he was wrong after all, and he felt like he was fond of him.

Zhang Weihao naturally did it on purpose, taking the opportunity to pull the two away, reduce the contact between them, and then continued to throw away a bait that Chen Yien could not refuse. Which woman could refuse to become the Queen of Prada?

This time it's not an agent, but a real queen of Prada who really owns Prada.

The six blue blood and eight red blood refer to the status of luxury brands.

In ancient Europe, the Spanish Castian nobles claimed that they had the purest bloodline.

The dukes would roll up their sleeves and show the blue venous blood vessels clearly visible on their snow-white arms, thus being called the Blue Blood Noble.

Since then, the fashion circle that emerged in Europe has gradually gained the reputation of six blue bloods and eight red bloods, and has become a recognized standard system for the industry to measure model strength and commercial value.

Six blue bloods: Dir (Dir), Chanel (Chanel), Luis Vuittn (Louis Vuittn), Gucci (Gucci), Prada (Prada) and Calvin Klein (CK).

Eight Red Bloods: Givenchy, Girgi Armani, Valentin, Yves Saint Laurent (YSL), Versace, Hermes, Lanvin, Burberry.

Although Prada and Hermes are first one by one, and are not on the same level at all, in the ranking of their true ranks, Prada is blue blood, and Hermes is just red blood, because this list is mainly arranged for ready-to-wear. Prada's women's clothing is one of the top ten women's clothing in the world. It is still the same now, but the sub-lines of bags and shoes are very worrying.

So if you really want to swallow Prada, ELS' status in the world will be completely different. Even the domestic fashion circle is just the final say of Chen Yien, because you can't find other opponents. No matter how powerful you are, you can only be a brand general agent. I am the brand itself. Just the sense of identity and national pride, it is completely different. You can even use some sales routines such as patriotic marketing to build Prada into a Chinese conscience.

There is no way. Prada is not easy to sell abroad now, and its recognition is getting lower and lower. Therefore, Zhang Weihao plans to learn from the Conscience of the United States and take a reverse operation to make the pricing of Europe and the United States higher than that of China. The same model in China is to sell cheaper and the quality is more guaranteed. Not only does it not bargain or discount, it also has to raise prices. At least the pricing of the product line must be positioned as high-luxury, but it is just because of the preferential policies in China that can actually be purchased at the price of China luxury.

Chen Yien was stunned by the fact that he could only be a big fan. These domestic consumers were really played with by Zhang Weihao. Although this guy doesn’t understand fashion, he is really amazing in investing in business. He can no longer be described as a simple genius. He is really as unsolvable as a god.