Harper's Bazaar?Integrate all the magazines under ELS, are you serious?Cen Wei looked at his boss and best friend Miss Shen and confirmed with curiosity.
Cen Wei is Chen Yien's best friend and the editor-in-chief of ELS Fashion Magazine. She is decisive, vigorous and domineering. She is always full of vitality and enthusiasm to face work and friends. When Shen Yien encounters various problems, she always helps her make suggestions.
ELS itself is made in women's fashion and private customization, and is not involved in fashion magazines. However, if you want to make clothes very successful and enter the high-end market, you must cooperate with some fashion magazines. After a while, Chen Yien and Cen Wei met like this, and then got along very happily.
Later, Cen Wei encountered some trouble at work. Chen Yien, who knew his good friend's abilities, had long been fed up with the magazine that was very famous in the industry but often pretended to be airs. Fortunately, he directly acquired it, allowing his good friend Cen Wei to become the editor-in-chief and unexpectedly entered the field of fashion magazines.
However, basically, Cen is not responsible and gives appropriate support. If you say that it is better to develop, it will not be said that you can bear the profit and loss at your own expense. It is not a drag on the group. Coupled with the good advertising effect, it can also be considered an explanation to other shareholders of the group.
In Shen Yien's eyes, Cen Wei is an absolutely trustworthy person, so he did not intend to hide it from her. He told Zhang Weihao's request. At the same time, he also talked about the WeChat public account he experienced from Na Lan. He is very optimistic about the launch of the Bazaar WeChat public account and electronic magazine. Compared with the declining traditional channels, this is obviously much more fashionable.
Currently, the sales volume of paper magazines is only tens of thousands of yuan per issue. Because of the high printing cost, the magazine itself is actually not profitable, and it may even suffer a considerable loss. It mainly relies on advertising and some soft implants to make profits. The industry can earn 100,000 yuan, is the top three in China. So although it seems that the quality is very high, the market value of these magazines themselves is very average. The largest "Jiaren" currently has a market value of only a few hundred million yuan.
But fashion magazines are different from ordinary magazines and cannot be measured simply by market value. Behind each top fashion magazine is a huge fashion brand and top fashion giants, which are deeply tied. The most famous of them are the four major magazines, which refer to the four versions of the Bible vgue in the fashion industry. These four countries are the venues of the four major fashion weeks each year.
At the same time, the four major magazines are also important indicators for measuring model performance.
There have always been four major magazines in the modeling industry, six blue blood, and eight red blood. Therefore, being able to be on the cover of the four major magazines is something that every model dreams of. One is called "Bao Four", and the four are called "Bao Four". Similarly, a model who can endorse the blue blood clothing line can be called "Bao Blue Blood".
The four major magazines have a high profile in the fashion industry, and it is difficult to open the market. As for the current domestic entertainment industry, no female artist has the opportunity to be on the cover of the four major magazines for the time being.
There are also four major magazines in the mainland that also have the most valuable covers. Without exception, they are all top actresses in the circle. Some of the most recognized top celebrities in the circle have also been selected by the four major magazines. Dengfeng itself represents the popularity and influence of this star. For example, Yang Mi has successively Dengfeng, the four major fashion magazines in the mainland, and has completely become the four major magazines, successfully taking the throne of her first-line actress. It is not an exaggeration to say that she is the first-line actress in the four minor actresses.
However, at any time, the arrival of the mobile Internet era, coupled with the young people's preference for online electronic publications and the decline of traditional paper media, it is an indisputable fact that the original traditional sales channels have become a sunset industry. Therefore, many top magazines with truly powerful and vision have begun to deploy mobile Internet and electronic magazines.
Therefore, many top magazines have already launched special electronic versions. Electronic magazines have actually begun to rise, but after all, they were in the early days of the mobile Internet era. The current electronic media sales channels are very chaotic, and there is some mixed together, so there has not been a big improvement for the time being, and it is far from replacing traditional paper media sales. This is also the reason why Chen Yien was completely conquered by this powerful platform after experiencing the WeChat public account on Na Lan, because she saw a new future.
Really that amazing?
It is very powerful, and it can further increase cooperation with the entertainment industry, let the popular celebrities in the entertainment industry make covers, and even provide us with special photos and personal interviews. At the same time, it will be changed to two issues per month, and introduce some high-end luxury foreign countries that do not pay advertising fees, conduct special evaluations, and make the grades first. I have discussed with the group. I can first take out 200 million as early investment, so there is no need to worry about funds.
The Shen family is not bad. This is a big family. Chen Yien's lineage is indeed only her daughter, but there are other branches, which are not limited to the Magic City. Therefore, Chen Yien, the beautiful boss, is not a fancy person, and is still very prestigious. If you don't need to explain it clearly, you can also pass such a proposal.
But if you really lose too much, it will drag down the group's main business. Although many major shareholders invested in the Shen family's face, there will still be criticisms, which will have a significant impact on Chen Yien's subsequent control of the group.
There must be no problem here, but can I meet Na Lan and experience the WeChat public account?If I could, I would like to meet that President Zhang, it would be better to have an exclusive interview.
Don’t think about it, this is impossible. Let’s meet Na Lan first. Anyway, they are all acquaintances. She is mainly busy with movies at the airport now. She is not very busy. Let’s have afternoon tea together.
Cen Wei, who was dressed very fashionable, cleaned up briefly and followed Chen Yien to leave his editor-in-chief's office, curious about how this would help ELS' future development.
Zhang Weihao happened to appear on the set at this time. Now the filming is on, and the house is basically over. Zhang Weihao can almost talk to Sister Mi on a special RV for her rest.
Cen Wei is Chen Yien's best friend and the editor-in-chief of ELS Fashion Magazine. She is decisive, vigorous and domineering. She is always full of vitality and enthusiasm to face work and friends. When Shen Yien encounters various problems, she always helps her make suggestions.
ELS itself is made in women's fashion and private customization, and is not involved in fashion magazines. However, if you want to make clothes very successful and enter the high-end market, you must cooperate with some fashion magazines. After a while, Chen Yien and Cen Wei met like this, and then got along very happily.
Later, Cen Wei encountered some trouble at work. Chen Yien, who knew his good friend's abilities, had long been fed up with the magazine that was very famous in the industry but often pretended to be airs. Fortunately, he directly acquired it, allowing his good friend Cen Wei to become the editor-in-chief and unexpectedly entered the field of fashion magazines.
However, basically, Cen is not responsible and gives appropriate support. If you say that it is better to develop, it will not be said that you can bear the profit and loss at your own expense. It is not a drag on the group. Coupled with the good advertising effect, it can also be considered an explanation to other shareholders of the group.
In Shen Yien's eyes, Cen Wei is an absolutely trustworthy person, so he did not intend to hide it from her. He told Zhang Weihao's request. At the same time, he also talked about the WeChat public account he experienced from Na Lan. He is very optimistic about the launch of the Bazaar WeChat public account and electronic magazine. Compared with the declining traditional channels, this is obviously much more fashionable.
Currently, the sales volume of paper magazines is only tens of thousands of yuan per issue. Because of the high printing cost, the magazine itself is actually not profitable, and it may even suffer a considerable loss. It mainly relies on advertising and some soft implants to make profits. The industry can earn 100,000 yuan, is the top three in China. So although it seems that the quality is very high, the market value of these magazines themselves is very average. The largest "Jiaren" currently has a market value of only a few hundred million yuan.
But fashion magazines are different from ordinary magazines and cannot be measured simply by market value. Behind each top fashion magazine is a huge fashion brand and top fashion giants, which are deeply tied. The most famous of them are the four major magazines, which refer to the four versions of the Bible vgue in the fashion industry. These four countries are the venues of the four major fashion weeks each year.
At the same time, the four major magazines are also important indicators for measuring model performance.
There have always been four major magazines in the modeling industry, six blue blood, and eight red blood. Therefore, being able to be on the cover of the four major magazines is something that every model dreams of. One is called "Bao Four", and the four are called "Bao Four". Similarly, a model who can endorse the blue blood clothing line can be called "Bao Blue Blood".
The four major magazines have a high profile in the fashion industry, and it is difficult to open the market. As for the current domestic entertainment industry, no female artist has the opportunity to be on the cover of the four major magazines for the time being.
There are also four major magazines in the mainland that also have the most valuable covers. Without exception, they are all top actresses in the circle. Some of the most recognized top celebrities in the circle have also been selected by the four major magazines. Dengfeng itself represents the popularity and influence of this star. For example, Yang Mi has successively Dengfeng, the four major fashion magazines in the mainland, and has completely become the four major magazines, successfully taking the throne of her first-line actress. It is not an exaggeration to say that she is the first-line actress in the four minor actresses.
However, at any time, the arrival of the mobile Internet era, coupled with the young people's preference for online electronic publications and the decline of traditional paper media, it is an indisputable fact that the original traditional sales channels have become a sunset industry. Therefore, many top magazines with truly powerful and vision have begun to deploy mobile Internet and electronic magazines.
Therefore, many top magazines have already launched special electronic versions. Electronic magazines have actually begun to rise, but after all, they were in the early days of the mobile Internet era. The current electronic media sales channels are very chaotic, and there is some mixed together, so there has not been a big improvement for the time being, and it is far from replacing traditional paper media sales. This is also the reason why Chen Yien was completely conquered by this powerful platform after experiencing the WeChat public account on Na Lan, because she saw a new future.
Really that amazing?
It is very powerful, and it can further increase cooperation with the entertainment industry, let the popular celebrities in the entertainment industry make covers, and even provide us with special photos and personal interviews. At the same time, it will be changed to two issues per month, and introduce some high-end luxury foreign countries that do not pay advertising fees, conduct special evaluations, and make the grades first. I have discussed with the group. I can first take out 200 million as early investment, so there is no need to worry about funds.
The Shen family is not bad. This is a big family. Chen Yien's lineage is indeed only her daughter, but there are other branches, which are not limited to the Magic City. Therefore, Chen Yien, the beautiful boss, is not a fancy person, and is still very prestigious. If you don't need to explain it clearly, you can also pass such a proposal.
But if you really lose too much, it will drag down the group's main business. Although many major shareholders invested in the Shen family's face, there will still be criticisms, which will have a significant impact on Chen Yien's subsequent control of the group.
There must be no problem here, but can I meet Na Lan and experience the WeChat public account?If I could, I would like to meet that President Zhang, it would be better to have an exclusive interview.
Don’t think about it, this is impossible. Let’s meet Na Lan first. Anyway, they are all acquaintances. She is mainly busy with movies at the airport now. She is not very busy. Let’s have afternoon tea together.
Cen Wei, who was dressed very fashionable, cleaned up briefly and followed Chen Yien to leave his editor-in-chief's office, curious about how this would help ELS' future development.
Zhang Weihao happened to appear on the set at this time. Now the filming is on, and the house is basically over. Zhang Weihao can almost talk to Sister Mi on a special RV for her rest.
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