Home Celebrity fiction Born in 1984 KeyboardSwitching:(981/1032)

Chapter 126 The Business of Awards Season

15days ago Celebrity fiction 9
What is the use of a film critic?

The most superficial and intuitive function is naturally to help people better understand movies and satisfy the curiosity of the audience.

Relying on the prosperous and developing film industry, film critics, film experts, and film analysts can all live a very prosperous life

Generally speaking, a well-known online film critic can get about 2,000 to 3,000 yuan per article. If you add a red envelope, the money will be even more.

If the conspiracy theory is a little bit, the producer and the publisher can use film critics to smear a certain work, and public opinion is brainwashed by the general public.

Of course, there are also many film critics who firmly believe that the true meaning of their existence is to select high-quality works to promote the constant change of the film and television industry, and at the same time, they also construct the general public's general understanding of film and television aesthetics and the systematic understanding of professionals' knowledge of the aesthetics of film and television and the professionals' systematic understanding of the aesthetics of film and television.

The public is an ordinary audience of film and television works, and has the right to praise excellent works and criticize bad movies.

Film critics are the spokespersons of the public. Their criticism drives public opinion, so that filmmakers can think about stories seriously, reduce boring clichés, and better meet the increasingly picky tastes of our audiences, so that the entire industry can move forward in an orderly manner.

Of course, the existence of film critics at this stage is more of serving themselves...

They regard identity as a tool to make money

When "The Ferryman" was released, I found a bunch of "film critics" to help me get good reviews, and the offer was very high!

North America has a relatively mature market, so of course they also use these methods, but most famous film critics still cherish their feathers. For example, they rarely analyze summer blockbusters and focus on awards season...

In fact, the old generation of film critics with great influence are gradually withdrawing from the historical stage, and the quality of the new generation of film critics is worrying. However, it is undeniable that these people have a huge influence in the awards season!

This year's movies that can be recognized by film critics are generally well-recognized. For example, "American Scam" is very consistent with the tastes of film critics. It is also under their recommendation that "American Scam" has become the biggest nomination winner for the Oscar this year.

Ten nominations, uh, of course, the end result is nothing

This is mainly because Weinstein is becoming less and less popular with the Oscar judges.

After 11 years of "The Artist", Harvey's Oscar Public Relations gradually failed. Of course, he still launched an Oscar winner like Jennifer Lawrence.

By 2017, Harvey had been exposed for a lot of sexual harassment secrets, and the former Oscar Harvey had become the past...

……

"Twelve Years of Slave" mainly tells about slavery and the American regime. In recent years, Oscars have indeed paid great attention to moving closer to mainstream culture, minority, racial discrimination, homosexuality, and anti-Christian culture. This is a common topic among all works that have won the Oscars for Best Picture in recent years.

But movies should not be reduced to such a tool!

Xu Hui deliberately made a gesture of indignation

It looks like it's so angry

...This is a very normal situation. Every country has limited restrictions on film. Isn't your country the same?

Under the First Amendment to the Constitution, the U.S. Congress is prohibited from enacting any law to establish state religion; hinder freedom of religious belief; deprive freedom of speech; infringement of freedom of press and assembly; interfere with or prohibit the right to petition with the government

This clears the obstacles to the later development of American films from a legal level, especially in terms of subject matter. As long as there is no subject matter that violates federal laws and local laws and regulations, the First Amendment to the Constitution will give you the necessary legal protection, that is, as long as the films that can be released legally are politically correct.

Oscar's political correctness specifically refers to the public acceptance of a certain topic

After Guanhai Ao came to power, black people and homosexuality became the hottest topics...

Our country's film industry started late, and there is no complete concept of awards season so far...

Xu Hui waved his hand

A complete awards season has a powerful driving force for domestic films

Unfortunately, so far, the film awards that have been accepted and recognized by the public and the industry have not yet been unified...

The lack of an influential film award will undoubtedly reduce the orderly progress of the entire film industry system.

David Danby picked up the red wine glass in front of him: Speaking of "Cinema Paradise", it was a very beautiful work, especially at the end, when Duoduo sat alone in the screening room and watched the clip edited by Everte, for a moment, I regained the charm of the movie!

...Movies are very beautiful things. The reason I decided to be a director is because I believe that I can make beautiful works. The meaning of movies and reading are the same. In essence, they can allow the audience to experience different lives!

Times have changed. I have watched several movies this year, "Twelve Years of Slave", "Wolf of Wall Street", and "Dallas Horse Furniture Club". It is obvious that whether it is the director or the actor himself, they are trying their best to perform in a heavy taste direction...

The Master is absent?

Yes! The master is absent!

David Danbi admired this sentence very much and pulled Xu Hui to start talking about the movie masters...

……

Basically this is it. As a newcomer, Xu Hui needs to attend cocktail parties and parties constantly, and then the public relations team will lobby for some film critics or judges.

Often, when someone starts to praise another movie or a star instead of their movie, they will immediately start giving long speeches on the film or star participating, highlighting the artistic advantages of their film, noble themes, and praising their artists' outstanding performances.

Isn't he great?

This is also considered a form of brainwashing

If a judge claims that they are not affected by PR, then he is deceiving himself

Because these PR activities, like any form of marketing or advertising, are intended to influence judges from a subconscious and emotional level, just like the movie itself

The impact of PR activities is not limited to the judges of awards, they also influence the orientation of traditional and new media in the public field.

"Cinema Paradise" has a full page in the New York Times, Hollywood Reporter, and Washington Post, which describes it in detail. This is a great movie...

To be honest, Xu Hui himself is a little embarrassed

And I'm a little worried that the money will be wasted...

So far, the cumulative box office of "Paradise Cinema" is US$42 million, which is already very high. Among the many seed contestants, "Paradise Cinema" can rank in the top three!

Don't worry, as long as you win the Golden Globe Best Picture, the box office can be at least doubled!

When Xu Hui told the person in charge of Huiwen North American Branch that he was very calm and said

...What if you can't get it?

That won’t be a loss. Last week, the number of theaters released by "Paradise Cinema" increased to 1,400... Mr. Xu, I’ll take "Moon Rise Kingdom" as an example!

The person in charge of North America is named Chen and Chen Ou

The public relations of "Moon Rise Kingdom" cost $2 million, and we were nominated for the Golden Globes for Best Comedy Film. This nomination directly increased the box office of the movie by nearly $5 million. We sold almost $10 million in DVD sales and TV copyrights for later students!

...Where is the "Beast of the South"?

The investment in that movie was too low and the union did not recognize it, so it was unable to participate in the awards season and could only compete for some independent film awards...

This is easy to understand. After all, the Oscar is a union award. It is impossible for the Oscar to be attracted to the movies that have not been registered in the union. You are not your own!

The union registration means that the minimum cost of this movie is more than $5 million...