Xu Hui didn't take Huabiao's failure seriously at all
This award is no longer far away from the audience, and by the way, it is also far away from the filmmakers!
If it weren't for such an important day as the 60th anniversary, would you think so many actors would rush to the National Grand Theater?
If you want to continue to do any award, you must get the support of the audience. How can you get the support of the audience?
Credibility and authority
Once government forces are involved, all this thing is done!
Therefore, there has never been any number of movie awards in China
No matter it is a golden rooster or a flower
The Golden Rooster is a little better, at least not so twists and turns, but every time the Golden Rooster Award is held, it really makes people feel that it is so grand. It is very similar to the awards awards from township enterprises.
Even the red carpet session is the same!
There is nothing wrong with the 2017 Golden Rooster Awards. Director Feng won the Best Director, Deng Chao won the Best Actor, and Fan Bingbing won the Best Actor, which is quite good, but the venue is Hohhot, and the background is green, which is simply...
Let’s not talk about being comparable to the Oscars, but it’s a little higher-end than the Changchun Film Festival, right?
……
After Huabiao, Wu Jing and Deng Chao returned to the crew
According to the shooting schedule, the next three weeks will be fighting scenes, and Li Zhongzhi should be mainly responsible for it.
As for the action scenes, Li Zhongzhi had already discussed with Xu Hui in advance. Besides, Lu Yang was not particularly worried about it when Xu Hui was watching the scene.
The director who can film "The Embroidered Spring Sword" can of course also distinguish the excitement of the fighting scenes
On the afternoon of the 8th, Xu Hui met with the crew of "The Sound of the Wind" and a group of people went to Shanghai.
The publicity war for "The Sound of the Wind" has begun
Xu Hui was quite disappointed after reading the promotional plan of "The Voice of the Wind". Is this a promotional plan?
Mainland publicity was mainly conducted by press conferences, and five major cities held a meeting on "The Sound of the Wind";
Then, a group of people participated in "Happy Camp";
The subway station and bus station posted relevant posters of "The Sound of the Wind" and then disappeared...
Very regular publicity routine
Well, that's how most movies were released three years ago!
According to Wang Zhonglei's words, we are going to take the reputation route this time
Indeed, "The Sound of the Wind" has a good reputation. Douban, who has always been picky, has scored 80 points, almost ranked among the top ten movie reputation list in mainland China.
The box office of "The Sound of the Wind" is not bad, and it can even be described as a surprise. It has a box office of 2.2 billion yuan, and this box office result can definitely rank among the top ten annual box offices in 2009!
However, in Xu Hui's opinion, this thing is far from real box office potential of "The Sound of the Wind"
From the perspective of schedule selection, "The Sound of the Wind" was only released two weeks after the release of "The Founding of the Country". In theory, it has completely avoided the edge of "The Founding of the Country". Unfortunately, in terms of screening volume, "The Sound of the Wind" still lost to "The Founding of the Country"!
There is no way to do this thing, but he is naturally advantageous
However, the reputation of "The Founding of a Country" is completely incomparable to "The Sound of the Wind".
Huayi Brothers didn't plan to struggle at all. After "The Sound of the Wind" was released, there was no movement. It seemed that they had completed the task after the movie was released.
The Beijing News has only two advertisements. On January 23 last year, it was announced that the film and television series "The Sound of Wind" will be in operation soon, and then a news in October announced that the box office of "The Sound of Wind" reached 2.2 billion...
In this regard, "Rody Man" really surpasses "The Sound of the Wind" eighteen streets!
In terms of hard advertising, Huayi, which started out in the advertising industry and has profitable investment resources, has still insufficient coverage of bus stop billboards to the maximum extent, far lower than the number of posters of "Robots";
The cost of "The Wind" is 80 million, and the cost of promotion and distribution is only 10 million!
Damn it, typical putting the cart before the horse. Of course, the most important thing about a movie is the movie itself, but if you don’t spend money on marketing, few people really want to watch movies in theaters!
Especially nowadays Chinese movies
Not to mention anything else, the production cost of 80 million should be 40 million yuan.
No, it seems that I really have been determined to take the reputation route
When did Huayi Brothers attach so much importance to the quality of movies?
Yes, the later the movie is, the more you pay attention to the quality of the movie itself. Only when the movie has a good reputation can it attract the audience. But at least you should put more advertisements before the screening, right?
The production cost of "Rody Man" is 35 million, and the promotion cost is 25 million!
First of all, in terms of publicity, Liu Zhenwei was willing to pay!
People dare to brag about the first science fiction blockbuster in China, but they are not inferior to the special effects of "Iron Man"!
Of course, the facts prove that this thing is pure nonsense, but "Rooter Man" really sold more than 50 million yuan in the mainland.
Compared with last year's "Painted Skin", "The Sound of the Wind" is obviously at a disadvantage in marketing.
The most obvious Baidu search index, "Painted Skin" had already exceeded 10,000 points a month before its release. What about "The Sound of the Wind"?
It was released for almost two weeks, barely ranked second in the hottest movie, and the search index exceeded 10,000!
To be honest, in terms of film quality, "The Sound of the Wind" can definitely beat "The Painted Skin"
But "Painted Skin" won a box office of over 200 million...
Huayi has taken great pains to avoid breaking the record of "Painted Skin"...
By the way, what puzzles Xu Hui the most is the online publicity aspect
Huayi actually cooperates with Sohu!
Among the four major portals, Sohu is definitely the one with the lowest ranking!
According to the netizen voting mechanism jointly owned by the five most representative websites of Sina, Sohu, Tencent, Time and Douban, the number of voters in Sina website representatives ━━Sina.com has reached 1,550, and Sohu has only 408...
Of course, "Painted Skin" chose Sina as the partner
Compared with the same period of last year's "Painted Skin", the headlines on Sina Entertainment's homepage began to be popular in September!
In contrast, in "The Sound of the Wind", Sohu.com has achieved little success despite Zhang Chaoyang spending money at all costs...
Of course, Huayi itself has a little conflict with Sina. The previous unpleasant cooperation between "Rabe Diary" and "Chasing Shadow" is just a matter of talking about it.
No one can remember what the situation was at that time, but who can still have eternal enemies?
The most important thing is that word-of-mouth marketing is not done well
There is no effect of amplifying the word-of-mouth effect, Douban Time and other portals have high ratings, so you can promote the movie again, such as the new benchmark for Chinese commercial films, etc., and it should not be in this lukewarm state.
The movie is so good, and I don't work harder for myself, it's a waste of time
Speaking of this year's film market, except for Xu Hui's "Those Years" who became the protagonist, the three most important PK battles were all matched by China Film and Television:
"Rabe Diary" is a complete defeat against "Nanjing! Nanjing", "Chasing Shadow" and "Onei Spy Lingling Dog"
"The Wind" was undoubtedly a complete defeat against "The Founding of a Country", but both sides made money this time, and Huayi has a greater reputation advantage.
Anyway, Huayi, which has not been listed, is no match for China Film Academy at all!
This award is no longer far away from the audience, and by the way, it is also far away from the filmmakers!
If it weren't for such an important day as the 60th anniversary, would you think so many actors would rush to the National Grand Theater?
If you want to continue to do any award, you must get the support of the audience. How can you get the support of the audience?
Credibility and authority
Once government forces are involved, all this thing is done!
Therefore, there has never been any number of movie awards in China
No matter it is a golden rooster or a flower
The Golden Rooster is a little better, at least not so twists and turns, but every time the Golden Rooster Award is held, it really makes people feel that it is so grand. It is very similar to the awards awards from township enterprises.
Even the red carpet session is the same!
There is nothing wrong with the 2017 Golden Rooster Awards. Director Feng won the Best Director, Deng Chao won the Best Actor, and Fan Bingbing won the Best Actor, which is quite good, but the venue is Hohhot, and the background is green, which is simply...
Let’s not talk about being comparable to the Oscars, but it’s a little higher-end than the Changchun Film Festival, right?
……
After Huabiao, Wu Jing and Deng Chao returned to the crew
According to the shooting schedule, the next three weeks will be fighting scenes, and Li Zhongzhi should be mainly responsible for it.
As for the action scenes, Li Zhongzhi had already discussed with Xu Hui in advance. Besides, Lu Yang was not particularly worried about it when Xu Hui was watching the scene.
The director who can film "The Embroidered Spring Sword" can of course also distinguish the excitement of the fighting scenes
On the afternoon of the 8th, Xu Hui met with the crew of "The Sound of the Wind" and a group of people went to Shanghai.
The publicity war for "The Sound of the Wind" has begun
Xu Hui was quite disappointed after reading the promotional plan of "The Voice of the Wind". Is this a promotional plan?
Mainland publicity was mainly conducted by press conferences, and five major cities held a meeting on "The Sound of the Wind";
Then, a group of people participated in "Happy Camp";
The subway station and bus station posted relevant posters of "The Sound of the Wind" and then disappeared...
Very regular publicity routine
Well, that's how most movies were released three years ago!
According to Wang Zhonglei's words, we are going to take the reputation route this time
Indeed, "The Sound of the Wind" has a good reputation. Douban, who has always been picky, has scored 80 points, almost ranked among the top ten movie reputation list in mainland China.
The box office of "The Sound of the Wind" is not bad, and it can even be described as a surprise. It has a box office of 2.2 billion yuan, and this box office result can definitely rank among the top ten annual box offices in 2009!
However, in Xu Hui's opinion, this thing is far from real box office potential of "The Sound of the Wind"
From the perspective of schedule selection, "The Sound of the Wind" was only released two weeks after the release of "The Founding of the Country". In theory, it has completely avoided the edge of "The Founding of the Country". Unfortunately, in terms of screening volume, "The Sound of the Wind" still lost to "The Founding of the Country"!
There is no way to do this thing, but he is naturally advantageous
However, the reputation of "The Founding of a Country" is completely incomparable to "The Sound of the Wind".
Huayi Brothers didn't plan to struggle at all. After "The Sound of the Wind" was released, there was no movement. It seemed that they had completed the task after the movie was released.
The Beijing News has only two advertisements. On January 23 last year, it was announced that the film and television series "The Sound of Wind" will be in operation soon, and then a news in October announced that the box office of "The Sound of Wind" reached 2.2 billion...
In this regard, "Rody Man" really surpasses "The Sound of the Wind" eighteen streets!
In terms of hard advertising, Huayi, which started out in the advertising industry and has profitable investment resources, has still insufficient coverage of bus stop billboards to the maximum extent, far lower than the number of posters of "Robots";
The cost of "The Wind" is 80 million, and the cost of promotion and distribution is only 10 million!
Damn it, typical putting the cart before the horse. Of course, the most important thing about a movie is the movie itself, but if you don’t spend money on marketing, few people really want to watch movies in theaters!
Especially nowadays Chinese movies
Not to mention anything else, the production cost of 80 million should be 40 million yuan.
No, it seems that I really have been determined to take the reputation route
When did Huayi Brothers attach so much importance to the quality of movies?
Yes, the later the movie is, the more you pay attention to the quality of the movie itself. Only when the movie has a good reputation can it attract the audience. But at least you should put more advertisements before the screening, right?
The production cost of "Rody Man" is 35 million, and the promotion cost is 25 million!
First of all, in terms of publicity, Liu Zhenwei was willing to pay!
People dare to brag about the first science fiction blockbuster in China, but they are not inferior to the special effects of "Iron Man"!
Of course, the facts prove that this thing is pure nonsense, but "Rooter Man" really sold more than 50 million yuan in the mainland.
Compared with last year's "Painted Skin", "The Sound of the Wind" is obviously at a disadvantage in marketing.
The most obvious Baidu search index, "Painted Skin" had already exceeded 10,000 points a month before its release. What about "The Sound of the Wind"?
It was released for almost two weeks, barely ranked second in the hottest movie, and the search index exceeded 10,000!
To be honest, in terms of film quality, "The Sound of the Wind" can definitely beat "The Painted Skin"
But "Painted Skin" won a box office of over 200 million...
Huayi has taken great pains to avoid breaking the record of "Painted Skin"...
By the way, what puzzles Xu Hui the most is the online publicity aspect
Huayi actually cooperates with Sohu!
Among the four major portals, Sohu is definitely the one with the lowest ranking!
According to the netizen voting mechanism jointly owned by the five most representative websites of Sina, Sohu, Tencent, Time and Douban, the number of voters in Sina website representatives ━━Sina.com has reached 1,550, and Sohu has only 408...
Of course, "Painted Skin" chose Sina as the partner
Compared with the same period of last year's "Painted Skin", the headlines on Sina Entertainment's homepage began to be popular in September!
In contrast, in "The Sound of the Wind", Sohu.com has achieved little success despite Zhang Chaoyang spending money at all costs...
Of course, Huayi itself has a little conflict with Sina. The previous unpleasant cooperation between "Rabe Diary" and "Chasing Shadow" is just a matter of talking about it.
No one can remember what the situation was at that time, but who can still have eternal enemies?
The most important thing is that word-of-mouth marketing is not done well
There is no effect of amplifying the word-of-mouth effect, Douban Time and other portals have high ratings, so you can promote the movie again, such as the new benchmark for Chinese commercial films, etc., and it should not be in this lukewarm state.
The movie is so good, and I don't work harder for myself, it's a waste of time
Speaking of this year's film market, except for Xu Hui's "Those Years" who became the protagonist, the three most important PK battles were all matched by China Film and Television:
"Rabe Diary" is a complete defeat against "Nanjing! Nanjing", "Chasing Shadow" and "Onei Spy Lingling Dog"
"The Wind" was undoubtedly a complete defeat against "The Founding of a Country", but both sides made money this time, and Huayi has a greater reputation advantage.
Anyway, Huayi, which has not been listed, is no match for China Film Academy at all!
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