Later generations, Internet companies entered the entertainment industry and brought something called big data. Then when the movie was launched, there would be big data analysis.
For example, IP popularity, celebrity traffic, potential audiences, etc., a series of nouns, fan economy, traffic stars...
Only when all these things are calculated and the basic profit possibility is determined will the film and television company agree to invest
The "Tiny Times" series created according to this logic, "Three Lives Three Worlds Ten Miles of Peach Blossoms" are all profitable.
Of course, if these projects encounter something called "Blessings of Famous Directors", they will be discarded.
After all, the director is the soul of a work. With the support of a famous director, no matter how bad the movie is, it should not be a huge loss.
Unfortunately, movies require compromise. Without shackles, those big directors will be very bold when directing movies.
Then we made a huge loss movie like "Ferryman" and "Golden Age"
Is it appropriate for big data analysis and Internet thinking to be emotional things like movies?
This proposition is too grand, we will discuss it when we have time
It is now 2009, and the three BAT giants have not yet entered the market in large numbers, and the Internet thinking has not yet been implemented in the film market.
Xu Hui is different, he has this kind of thinking!
Filming "Embroidered Spring Sword" and "Those Years", it seems that he is determined and has no rules, but in fact it is all carefully considered.
First of all, he is a traffic leader and has a large number of fans, which ensures that the movie will not lose money;
Secondly, both movies have good reputations and are also good at box office;
Finally, create topics
These two movies clearly belong to different types, and Xu Hui plays a different role. In "The Embroidered Spring Sword", Xu Hui plays a supporting role, while he is the first male lead in "Those Years".
But the publicity methods are surprisingly similar
Create scandals, closely promote online and offline, crazy roadshows, and various variety shows
Another point is that the theme of the movie "The Girl We Chased Together in Those Years" is really good!
……
I don’t know if you have read a detailed survey report. Nowadays, our movie-watching age is generally declining, with an average age of less than 22 years old, which shows that the audience is becoming younger! And "Those Years" is a movie created by this group of people!
Looking at Xie Mengyao, Xu Hui smiled and continued: In fact, the youth of our generation is pale and pitiful. High school is equivalent to the college entrance examination crisis, and university is equivalent to work anxiety. It is precisely because youth is abandoned, so we consume youth. The artistic and magnified pain in movies is more like supplementing people's imagination of youth, so that they will not feel exhausted when talking about youth.━ The simple psychological compensation mechanism created by this model will not have bad box office, assuming that the movie cannot be too bad, youth films are definitely a treasure!
Xie Mengyao was a little amazed
He really never thought that Xu Hui had such an insight
No wonder he dared to say that the box office of "Those Years" must be very high in an interview last year
...That's why you said that the box office of "Those Years" was consistent with your expectations! Then to be honest, what were your expectations in your mind about the box office of this movie at the beginning?
It's almost the same as now, I guess it's going to be 4.5 billion
Xu Hui took a sip of water and continued: In fact, the most important thing is that the movie itself is pretty good. Otherwise, no matter how good the subject matter is, there is no chance!
...I just saw that the script was placed beside you. Is there a new scene to be filmed?
Xie Mengyao decided to change direction and always talk about box office. It's not interesting. He thinks that movies should not use box office data to analyze it as simple as box office data.
You mean "33 Days of Love Break", right! I wrote the book in February, the director is Lao Xu, I will join the group at the end of the month.
Xu Hui nodded
Old Xu? Xu Jinglei?
Yes, it's her
Hearing this, Xie Mengyao suddenly thought of the fight between Xu Hui and Zhang Ziyi at the beginning of the year. It seemed that it happened in February. Out of the sensitivity of the reporter, his intuition told him that these two things must be related!
He wanted to ask, but he didn't know how to speak. He couldn't ask directly, "Is it because you were fighting with Zhang Ziyi, so, have you guessed that you asked Xu Jinglei to come forward?"
My goal is to work with all talented and acting filmmakers in the Chinese film industry once. Although I am sorry that I was unable to work with Sister Ziyi this time, I believe that the works of Sister Jinglei will be very good!
Xu Hui added a serious sentence
Haha, only if you believe in you will have a ghost!
Xie Mengyao quietly revealed this topic: Can you tell me about the recent changes? The audience is quite curious about you, as if you haven't made any public appearances these days
change?
Xu Hui thought about it and replied: The change is very big. The most direct thing is that my phone keeps ringing every day. Many people I didn’t know before enthusiastically invited me to participate in activities, etc., and the offer is very high! Including many investors looking for me, wanting to invest in my movies or let me act, the pay is ridiculously high. I participated in "The Sound of the Wind" last year. The pay was 500,000 at that time. Do you know how much the pay they offered me?
Before Xie Mengyao could speak, Xu Hui continued: If you star in a solo role, they are willing to give you a 6 million yuan salary. If you direct and act on your own, they will say 15 million yuan!
Of course, I pushed them all!
Why?
This is wrong, it does not meet the requirements of actors or directors for the creation of works!
Xu Hui's tone became a little excited: The performance, like the director, ultimately, needs to be life-like. Once I really accept it, I will become a slave to money. I will definitely not be able to do it naturally, nor can I complete a work as calmly as before.
But you have reached your peak now, and the box office of "Those Years" has set a domestic movie...
The total box office has not even reached 100 million US dollars, so it is not a question of creating history. The global box office of "Hero" is 23.7 billion US dollars. Compared with the predecessors, I have to learn too much!
Xu Hui waved his hand, looking humble
This is sincere. Feng Xiaogang's "The Great Tangshan Earthquake" and Jiang Wen's "Let the Bullets Fly", these two movies will be released next year, and the records of "Those Years" will soon be over. What's there to be proud of?
I said in my speech at Peking University that the domestic film market is ushering in a period of rapid development. In two years, you will find that there are really many movies with a box office of 500 million yuan!
How dare you conclude that the market is developing rapidly? Who gives you the courage to make this judgment?
Xie Mengyao looked at Xu Hui and kept this question in his heart. He continued to ask: You are a commercial film, which is rare among domestic directors. Some people say that the sixth generation of Chinese movies is much worse than the fifth generation. Do you have any opinions on this?
Just click directly and ask Xu Hui what he thinks about the so-called sixth generation!
For example, IP popularity, celebrity traffic, potential audiences, etc., a series of nouns, fan economy, traffic stars...
Only when all these things are calculated and the basic profit possibility is determined will the film and television company agree to invest
The "Tiny Times" series created according to this logic, "Three Lives Three Worlds Ten Miles of Peach Blossoms" are all profitable.
Of course, if these projects encounter something called "Blessings of Famous Directors", they will be discarded.
After all, the director is the soul of a work. With the support of a famous director, no matter how bad the movie is, it should not be a huge loss.
Unfortunately, movies require compromise. Without shackles, those big directors will be very bold when directing movies.
Then we made a huge loss movie like "Ferryman" and "Golden Age"
Is it appropriate for big data analysis and Internet thinking to be emotional things like movies?
This proposition is too grand, we will discuss it when we have time
It is now 2009, and the three BAT giants have not yet entered the market in large numbers, and the Internet thinking has not yet been implemented in the film market.
Xu Hui is different, he has this kind of thinking!
Filming "Embroidered Spring Sword" and "Those Years", it seems that he is determined and has no rules, but in fact it is all carefully considered.
First of all, he is a traffic leader and has a large number of fans, which ensures that the movie will not lose money;
Secondly, both movies have good reputations and are also good at box office;
Finally, create topics
These two movies clearly belong to different types, and Xu Hui plays a different role. In "The Embroidered Spring Sword", Xu Hui plays a supporting role, while he is the first male lead in "Those Years".
But the publicity methods are surprisingly similar
Create scandals, closely promote online and offline, crazy roadshows, and various variety shows
Another point is that the theme of the movie "The Girl We Chased Together in Those Years" is really good!
……
I don’t know if you have read a detailed survey report. Nowadays, our movie-watching age is generally declining, with an average age of less than 22 years old, which shows that the audience is becoming younger! And "Those Years" is a movie created by this group of people!
Looking at Xie Mengyao, Xu Hui smiled and continued: In fact, the youth of our generation is pale and pitiful. High school is equivalent to the college entrance examination crisis, and university is equivalent to work anxiety. It is precisely because youth is abandoned, so we consume youth. The artistic and magnified pain in movies is more like supplementing people's imagination of youth, so that they will not feel exhausted when talking about youth.━ The simple psychological compensation mechanism created by this model will not have bad box office, assuming that the movie cannot be too bad, youth films are definitely a treasure!
Xie Mengyao was a little amazed
He really never thought that Xu Hui had such an insight
No wonder he dared to say that the box office of "Those Years" must be very high in an interview last year
...That's why you said that the box office of "Those Years" was consistent with your expectations! Then to be honest, what were your expectations in your mind about the box office of this movie at the beginning?
It's almost the same as now, I guess it's going to be 4.5 billion
Xu Hui took a sip of water and continued: In fact, the most important thing is that the movie itself is pretty good. Otherwise, no matter how good the subject matter is, there is no chance!
...I just saw that the script was placed beside you. Is there a new scene to be filmed?
Xie Mengyao decided to change direction and always talk about box office. It's not interesting. He thinks that movies should not use box office data to analyze it as simple as box office data.
You mean "33 Days of Love Break", right! I wrote the book in February, the director is Lao Xu, I will join the group at the end of the month.
Xu Hui nodded
Old Xu? Xu Jinglei?
Yes, it's her
Hearing this, Xie Mengyao suddenly thought of the fight between Xu Hui and Zhang Ziyi at the beginning of the year. It seemed that it happened in February. Out of the sensitivity of the reporter, his intuition told him that these two things must be related!
He wanted to ask, but he didn't know how to speak. He couldn't ask directly, "Is it because you were fighting with Zhang Ziyi, so, have you guessed that you asked Xu Jinglei to come forward?"
My goal is to work with all talented and acting filmmakers in the Chinese film industry once. Although I am sorry that I was unable to work with Sister Ziyi this time, I believe that the works of Sister Jinglei will be very good!
Xu Hui added a serious sentence
Haha, only if you believe in you will have a ghost!
Xie Mengyao quietly revealed this topic: Can you tell me about the recent changes? The audience is quite curious about you, as if you haven't made any public appearances these days
change?
Xu Hui thought about it and replied: The change is very big. The most direct thing is that my phone keeps ringing every day. Many people I didn’t know before enthusiastically invited me to participate in activities, etc., and the offer is very high! Including many investors looking for me, wanting to invest in my movies or let me act, the pay is ridiculously high. I participated in "The Sound of the Wind" last year. The pay was 500,000 at that time. Do you know how much the pay they offered me?
Before Xie Mengyao could speak, Xu Hui continued: If you star in a solo role, they are willing to give you a 6 million yuan salary. If you direct and act on your own, they will say 15 million yuan!
Of course, I pushed them all!
Why?
This is wrong, it does not meet the requirements of actors or directors for the creation of works!
Xu Hui's tone became a little excited: The performance, like the director, ultimately, needs to be life-like. Once I really accept it, I will become a slave to money. I will definitely not be able to do it naturally, nor can I complete a work as calmly as before.
But you have reached your peak now, and the box office of "Those Years" has set a domestic movie...
The total box office has not even reached 100 million US dollars, so it is not a question of creating history. The global box office of "Hero" is 23.7 billion US dollars. Compared with the predecessors, I have to learn too much!
Xu Hui waved his hand, looking humble
This is sincere. Feng Xiaogang's "The Great Tangshan Earthquake" and Jiang Wen's "Let the Bullets Fly", these two movies will be released next year, and the records of "Those Years" will soon be over. What's there to be proud of?
I said in my speech at Peking University that the domestic film market is ushering in a period of rapid development. In two years, you will find that there are really many movies with a box office of 500 million yuan!
How dare you conclude that the market is developing rapidly? Who gives you the courage to make this judgment?
Xie Mengyao looked at Xu Hui and kept this question in his heart. He continued to ask: You are a commercial film, which is rare among domestic directors. Some people say that the sixth generation of Chinese movies is much worse than the fifth generation. Do you have any opinions on this?
Just click directly and ask Xu Hui what he thinks about the so-called sixth generation!
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