Jin Yong soon saw Ho Chaoqiong's big move, and it should be said that all Hong Kong citizens saw it.
When Huang Yulang bought the Tiantian Daily, he once increased the sales of this newspaper to third in Hong Kong.
However, after being sold to Kang Jianfei, due to a series of internal integration and personnel flow, Tiantian Daily's sales have fallen to fifth, with sales of barely exceeding 100,000 copies per issue.
The four newspapers with sales volumes ranked first in Tiantian Daily are: Oriental Daily, Ming Pao, Cheng Pao and Sing Tao Daily.
Just in the first half of this year, after straightening out Oriental Publishing House, Ho Chaoqiong was transferred by Kang Jianfei to take charge of Tiantian Daily.
In just one and a half months, Ho Chaoqiong changed the newspaper management to two-thirds, and then carried out a major reform like a blood-changing reform to Tiantian Daily itself.
One day at the end of August, citizens across Hong Kong noticed a newspaper with exquisite pictures and fresh layout.
Is this the new version of "Diantian Daily"?
What awesome thing, there is no advertisement on the front page.
The layout looks refreshing, not messy at all.
And all layouts are in full color.
Full-color newspapers are very expensive, how much does one cost?
Not expensive, the original price is 3 yuan.
……
These are just the first impressions of Hong Kong citizens of the new version of "Tiantian Daily". If you observe it yourself, you will find many different things, such as the colloquialization of news titles, etc.
When Kang Jianfei came to this era and saw the Hong Kong newspaper for the first time, he noticed the difference between the Hong Kong newspapers at this time.
Most of the Hong Kong newspapers, such an important front page, are advertisements, and are basically expensive real estate advertisements. At most, only the introduction of important news belongs to news.
Secondly, all newspapers in Hong Kong only have supplements or Fengyue Editions and advertising editions that are color printing, and other pages are black and white.
Typesetting and picture-providing are also rigid and antiques, giving people a very poor reading experience, including the highest-selling Ming Pao and Oriental Daily.
After Kang Jianfei bought a few newspapers, he always wanted to reform the newspaper, but he couldn't find time to focus on this matter.It was not until some time ago that he had a good talk with He Chaoqiong about the revision.
After taking over the Tiantian Daily, He Chaoqiong not only replaced the management, but also changed the page editors and art editors of the newspaper. He also specially invited a senior person from Le Monde to serve as the editor-in-chief of Tiantian Daily.
Sing Tao Newspaper Building.
Hu Xian called all the senior executives of the newspaper to have a meeting, and in front of each participant, there was a copy of today's "Diantian Daily".
What do you think about the revision of "Tiantian Daily"?Hu Xian asked.
Deputy Editor-in-Chief of Sing Tao Daily said: Very beautiful newspapers are attractive to young people, but the cost of full-color printing is too high, and the cancellation of front-page advertisements has greatly reduced the income of newspapers.This kind of revision is not worth mentioning.
I roughly agree with Vice President Zhang, but we can learn the page of "Tiantian Daily".Another said.
I disagree with changing the existing layout. Suddenly someone picked up the Tiantian Daily and retorted, "You read this newspaper. Although its layout looks fresh and refined, it is done by sacrificing the content publication volume."For news with the same content, traditional typesetting only requires one page to be published, while using the typesetting "Tiantian Daily", at least one and a half pages are required.This undoubtedly increases the cost, not to mention how good is this extra half of the page we use to publish advertisements?Readers are watching news, not whether the page you read is beautiful!
Everyone said one by one, and the final conclusion was: The revision of "Tiantian Daily" looks excellent, but whether it is full color printing, canceling front-page advertisements, carefully typing and accompanying pictures...
These reform measures will increase costs and reduce income, and are a complete failed newspaper revision.
Someone made a clear prediction at the meeting: I guess that Tiantian Daily will not be able to hold on for a month, either change it back to its original state or increase the newspaper price.
Seeing his subordinates ridicule of Tiantian Daily, Hu Xian always felt inappropriate. She vaguely felt that the revision of Tiantian Daily this time would cause great storms in the Hong Kong newspaper industry.
At this moment, not only is Sing Tao News paying attention to the revision of "Tiantian Daily", but most industry insiders in Hong Kong have noticed the new version of "Tiantian Daily".
There is no way not to follow Ah!
There are dozens or hundreds of newspapers in a newsstand. People who buy newspapers can find the "Tiantian Daily" with full color pictures and no advertisements in front pages from a wide variety of newspapers at a glance. It is like seeing a tall, rich and handsome man in a bunch of short and poor people. It can be described as being a tall, rich and handsome man.
But no one thinks that the reform of Tiantian Daily can be successful. Their views are the same as those of the management of Sing Tao News, and the revision of increasing costs and reducing revenue is not worth the cost.
Everyone was waiting to read the jokes from Tiantian Daily.
A behind-the-scenes boss who started his career by making movies, a young and inexperienced female president, and an editor-in-chief who was hired from France and didn’t know the Hong Kong market.No matter how you look at this, it is a doomed combination!
And what about the facts?
……
Tiantian Daily is the top three newspapers among young readers, and even surpasses Ming Pao (the main readers of Ming Pao are the middle class).
Now that the revision is reprinted, the fresh page is more popular among young people, at least it looks more fashionable and generous than other newspapers.
The reason why older readers like Tiantian Daily is very simple, because its layout is easier to read than other newspapers, and they are not afraid of being confused and reading in the dense text.
I'll urge the printing factory to sell out 5,000 copies of the printed ones.
The manager, outside is urging goods again, and it seems that 8,000 copies are not enough to print them!
To be safe, I will add 5,000 copies to the end today, and I will not print them any longer.
……
The sales department of Oriental Media Group has become a vegetable market, and it has been noisy since the morning, and many employees don’t even have time to eat lunch.
A large number of people do not have the habit of reading newspapers in a fixed manner. They often go to newspaper sales points and choose a newspaper to buy based on their mood.
Today, nine out of ten people like this choose to buy Tiantian Daily because the layout design and color printing of this newspaper are so eye-catching, and the large titles and large pictures on the front page can arouse readers' desire to buy and read more than those newspapers that publish advertisements.
He Chaoqiong's sales forecast for the newspaper's revised sales was still very conservative, and only allowed the printing factory to print 10,000 more copies than usual. As a result, 115,000 copies of "Tiantian Daily" were sold out before noon.
In order not to interrupt its own business order, Tiantian Daily only chose to add 18,000 copies in three times, and all 133,000 newspapers were sold out on the first day of the revision.
On the second day of the revision, the printing volume of Tiantian Daily increased to 150,000 copies, and they were still sold out.
The number of printings is gradually increased every day. After a week, Tiantian Daily's sales have surpassed Sing Tao Daily, Chengbao and Ming Pao, and tied with Oriental Daily with 190,000 copies of terrifying sales.
Many senior newspaper people in Hong Kong were fooled by the sales miracle of Tiantian Daily. What is the fuck?
In fact, the reform of "Tiantian Daily" is the one that Jimmy Lai played after founding Apple Daily.
But Jimmy Lai is even more ruthless. The average price of newspapers on the market is 5 yuan per piece. He directly priced Apple Daily for 2 yuan and gave an apple, which attracted the jealousy of countless newspaper colleagues.
The series of reforms of Apple Daily directly collapsed the original newspaper order in Hong Kong. The newspapers that adhered to the old path and did not reform went bankrupt one by one, including the long-standing newspaper runs of Overseas Chinese Daily, Express, and Hong Kong United Daily News, all of which have graduated one after another under the offensive of Apple Daily.
The Hong Kong newspapers that survived, even newspapers such as Ming Pao and Ta Kung Pao, have more or less imitated the reforms of Apple Daily to adapt to competition. The Hong Kong industry collectively calls this change and reforms Appleization.
Although "Tiantian Daily" did not reduce its selling price as in another time and space, it was still extremely strong. Other newspapers felt that their sales were declining because readers were snatched away by "Tiantian Daily"!
Until this time, the people from other newspapers in Hong Kong were still holding back. They were looking forward to the Tiantian Daily that they could not bear the losses and were finished by themselves!
That’s right, although Tiantian Daily’s sales are amazing, its high costs and the cancellation of front-page advertisements have kept it in a loss-making state.
However, Ho Chaoqiong soon made new moves. All merchants who wanted to advertise in Tiantian Daily received notices of the increase in advertising fees. The increased costs of Tiantian Daily were finally passed on to advertisers.
A newspaper's sales have increased dramatically, and advertising fees have increased for sure.
In fact, after the sales of Tiantian Daily exceeded 160,000 copies, its advertising revenue was enough to recover the cost, but the advertising fees of Tiantian Daily were still rising.
There is no way. If you want to achieve high profits in newspapers, advertising fees must rise sharply!
More than 80% of advertisers strongly protested, and nearly half of them directly canceled the advertising orders to threaten the Tiantian Daily's advertising fee to reduce the original price.
He Chaoqiong's response was: ignore it!
Because now, the sales of Tiantian Daily almost exceeds that of Oriental Daily, there is no need to worry about no advertisers, and the newspaper’s advertising department has never stopped calling every day.
In the end, advertisers had to accept reality and take out the money obediently.
Within half a year, Oriental Daily, Chengbao and Sing Tao Daily were reprinted one after another, and Ming Pao also canceled the front-page advertisement and added color pages.
The reform trend set off by Tiantian Daily has been in Hong Kong for several years.
When readers get used to full-colour printing and exquisitely typed newspapers, those traditional newspapers with poor reading experience no longer have a living ground. They either follow the reform or close down, without exception.
At this moment, no one dares to despise the daughter of Ho Chaoqiong, anymore.
Because the reform of Tiantian Daily was carried out under her presidency, the outside world paid all the credit for the reform on her, and was respected by the enthusiasts as the new generation of newspaper queens.
Of course, these are all later stories.
Kang Jianfei now only wants Jin Yong to see He Chaoqiong's ability, and then let He Chaoqiong talk to Jin Yong about the acquisition of Ming Pao. He, the so-called leftist, has to stay out of the matter from beginning to end.
And Jin Yong was also holding the "Tiantian Daily" at this time and sighed: You cannot underestimate anyone. A gambling king has a good method, and reform in the Hong Kong newspaper industry is imperative.
When Huang Yulang bought the Tiantian Daily, he once increased the sales of this newspaper to third in Hong Kong.
However, after being sold to Kang Jianfei, due to a series of internal integration and personnel flow, Tiantian Daily's sales have fallen to fifth, with sales of barely exceeding 100,000 copies per issue.
The four newspapers with sales volumes ranked first in Tiantian Daily are: Oriental Daily, Ming Pao, Cheng Pao and Sing Tao Daily.
Just in the first half of this year, after straightening out Oriental Publishing House, Ho Chaoqiong was transferred by Kang Jianfei to take charge of Tiantian Daily.
In just one and a half months, Ho Chaoqiong changed the newspaper management to two-thirds, and then carried out a major reform like a blood-changing reform to Tiantian Daily itself.
One day at the end of August, citizens across Hong Kong noticed a newspaper with exquisite pictures and fresh layout.
Is this the new version of "Diantian Daily"?
What awesome thing, there is no advertisement on the front page.
The layout looks refreshing, not messy at all.
And all layouts are in full color.
Full-color newspapers are very expensive, how much does one cost?
Not expensive, the original price is 3 yuan.
……
These are just the first impressions of Hong Kong citizens of the new version of "Tiantian Daily". If you observe it yourself, you will find many different things, such as the colloquialization of news titles, etc.
When Kang Jianfei came to this era and saw the Hong Kong newspaper for the first time, he noticed the difference between the Hong Kong newspapers at this time.
Most of the Hong Kong newspapers, such an important front page, are advertisements, and are basically expensive real estate advertisements. At most, only the introduction of important news belongs to news.
Secondly, all newspapers in Hong Kong only have supplements or Fengyue Editions and advertising editions that are color printing, and other pages are black and white.
Typesetting and picture-providing are also rigid and antiques, giving people a very poor reading experience, including the highest-selling Ming Pao and Oriental Daily.
After Kang Jianfei bought a few newspapers, he always wanted to reform the newspaper, but he couldn't find time to focus on this matter.It was not until some time ago that he had a good talk with He Chaoqiong about the revision.
After taking over the Tiantian Daily, He Chaoqiong not only replaced the management, but also changed the page editors and art editors of the newspaper. He also specially invited a senior person from Le Monde to serve as the editor-in-chief of Tiantian Daily.
Sing Tao Newspaper Building.
Hu Xian called all the senior executives of the newspaper to have a meeting, and in front of each participant, there was a copy of today's "Diantian Daily".
What do you think about the revision of "Tiantian Daily"?Hu Xian asked.
Deputy Editor-in-Chief of Sing Tao Daily said: Very beautiful newspapers are attractive to young people, but the cost of full-color printing is too high, and the cancellation of front-page advertisements has greatly reduced the income of newspapers.This kind of revision is not worth mentioning.
I roughly agree with Vice President Zhang, but we can learn the page of "Tiantian Daily".Another said.
I disagree with changing the existing layout. Suddenly someone picked up the Tiantian Daily and retorted, "You read this newspaper. Although its layout looks fresh and refined, it is done by sacrificing the content publication volume."For news with the same content, traditional typesetting only requires one page to be published, while using the typesetting "Tiantian Daily", at least one and a half pages are required.This undoubtedly increases the cost, not to mention how good is this extra half of the page we use to publish advertisements?Readers are watching news, not whether the page you read is beautiful!
Everyone said one by one, and the final conclusion was: The revision of "Tiantian Daily" looks excellent, but whether it is full color printing, canceling front-page advertisements, carefully typing and accompanying pictures...
These reform measures will increase costs and reduce income, and are a complete failed newspaper revision.
Someone made a clear prediction at the meeting: I guess that Tiantian Daily will not be able to hold on for a month, either change it back to its original state or increase the newspaper price.
Seeing his subordinates ridicule of Tiantian Daily, Hu Xian always felt inappropriate. She vaguely felt that the revision of Tiantian Daily this time would cause great storms in the Hong Kong newspaper industry.
At this moment, not only is Sing Tao News paying attention to the revision of "Tiantian Daily", but most industry insiders in Hong Kong have noticed the new version of "Tiantian Daily".
There is no way not to follow Ah!
There are dozens or hundreds of newspapers in a newsstand. People who buy newspapers can find the "Tiantian Daily" with full color pictures and no advertisements in front pages from a wide variety of newspapers at a glance. It is like seeing a tall, rich and handsome man in a bunch of short and poor people. It can be described as being a tall, rich and handsome man.
But no one thinks that the reform of Tiantian Daily can be successful. Their views are the same as those of the management of Sing Tao News, and the revision of increasing costs and reducing revenue is not worth the cost.
Everyone was waiting to read the jokes from Tiantian Daily.
A behind-the-scenes boss who started his career by making movies, a young and inexperienced female president, and an editor-in-chief who was hired from France and didn’t know the Hong Kong market.No matter how you look at this, it is a doomed combination!
And what about the facts?
……
Tiantian Daily is the top three newspapers among young readers, and even surpasses Ming Pao (the main readers of Ming Pao are the middle class).
Now that the revision is reprinted, the fresh page is more popular among young people, at least it looks more fashionable and generous than other newspapers.
The reason why older readers like Tiantian Daily is very simple, because its layout is easier to read than other newspapers, and they are not afraid of being confused and reading in the dense text.
I'll urge the printing factory to sell out 5,000 copies of the printed ones.
The manager, outside is urging goods again, and it seems that 8,000 copies are not enough to print them!
To be safe, I will add 5,000 copies to the end today, and I will not print them any longer.
……
The sales department of Oriental Media Group has become a vegetable market, and it has been noisy since the morning, and many employees don’t even have time to eat lunch.
A large number of people do not have the habit of reading newspapers in a fixed manner. They often go to newspaper sales points and choose a newspaper to buy based on their mood.
Today, nine out of ten people like this choose to buy Tiantian Daily because the layout design and color printing of this newspaper are so eye-catching, and the large titles and large pictures on the front page can arouse readers' desire to buy and read more than those newspapers that publish advertisements.
He Chaoqiong's sales forecast for the newspaper's revised sales was still very conservative, and only allowed the printing factory to print 10,000 more copies than usual. As a result, 115,000 copies of "Tiantian Daily" were sold out before noon.
In order not to interrupt its own business order, Tiantian Daily only chose to add 18,000 copies in three times, and all 133,000 newspapers were sold out on the first day of the revision.
On the second day of the revision, the printing volume of Tiantian Daily increased to 150,000 copies, and they were still sold out.
The number of printings is gradually increased every day. After a week, Tiantian Daily's sales have surpassed Sing Tao Daily, Chengbao and Ming Pao, and tied with Oriental Daily with 190,000 copies of terrifying sales.
Many senior newspaper people in Hong Kong were fooled by the sales miracle of Tiantian Daily. What is the fuck?
In fact, the reform of "Tiantian Daily" is the one that Jimmy Lai played after founding Apple Daily.
But Jimmy Lai is even more ruthless. The average price of newspapers on the market is 5 yuan per piece. He directly priced Apple Daily for 2 yuan and gave an apple, which attracted the jealousy of countless newspaper colleagues.
The series of reforms of Apple Daily directly collapsed the original newspaper order in Hong Kong. The newspapers that adhered to the old path and did not reform went bankrupt one by one, including the long-standing newspaper runs of Overseas Chinese Daily, Express, and Hong Kong United Daily News, all of which have graduated one after another under the offensive of Apple Daily.
The Hong Kong newspapers that survived, even newspapers such as Ming Pao and Ta Kung Pao, have more or less imitated the reforms of Apple Daily to adapt to competition. The Hong Kong industry collectively calls this change and reforms Appleization.
Although "Tiantian Daily" did not reduce its selling price as in another time and space, it was still extremely strong. Other newspapers felt that their sales were declining because readers were snatched away by "Tiantian Daily"!
Until this time, the people from other newspapers in Hong Kong were still holding back. They were looking forward to the Tiantian Daily that they could not bear the losses and were finished by themselves!
That’s right, although Tiantian Daily’s sales are amazing, its high costs and the cancellation of front-page advertisements have kept it in a loss-making state.
However, Ho Chaoqiong soon made new moves. All merchants who wanted to advertise in Tiantian Daily received notices of the increase in advertising fees. The increased costs of Tiantian Daily were finally passed on to advertisers.
A newspaper's sales have increased dramatically, and advertising fees have increased for sure.
In fact, after the sales of Tiantian Daily exceeded 160,000 copies, its advertising revenue was enough to recover the cost, but the advertising fees of Tiantian Daily were still rising.
There is no way. If you want to achieve high profits in newspapers, advertising fees must rise sharply!
More than 80% of advertisers strongly protested, and nearly half of them directly canceled the advertising orders to threaten the Tiantian Daily's advertising fee to reduce the original price.
He Chaoqiong's response was: ignore it!
Because now, the sales of Tiantian Daily almost exceeds that of Oriental Daily, there is no need to worry about no advertisers, and the newspaper’s advertising department has never stopped calling every day.
In the end, advertisers had to accept reality and take out the money obediently.
Within half a year, Oriental Daily, Chengbao and Sing Tao Daily were reprinted one after another, and Ming Pao also canceled the front-page advertisement and added color pages.
The reform trend set off by Tiantian Daily has been in Hong Kong for several years.
When readers get used to full-colour printing and exquisitely typed newspapers, those traditional newspapers with poor reading experience no longer have a living ground. They either follow the reform or close down, without exception.
At this moment, no one dares to despise the daughter of Ho Chaoqiong, anymore.
Because the reform of Tiantian Daily was carried out under her presidency, the outside world paid all the credit for the reform on her, and was respected by the enthusiasts as the new generation of newspaper queens.
Of course, these are all later stories.
Kang Jianfei now only wants Jin Yong to see He Chaoqiong's ability, and then let He Chaoqiong talk to Jin Yong about the acquisition of Ming Pao. He, the so-called leftist, has to stay out of the matter from beginning to end.
And Jin Yong was also holding the "Tiantian Daily" at this time and sighed: You cannot underestimate anyone. A gambling king has a good method, and reform in the Hong Kong newspaper industry is imperative.
![[Incestuous Novels] My wife's two cousins - Harem, hunting for beauty, cool writing](/templates/nvshen/themes/img/thumb_1.png)