"Lisheng Cinemas Renamed Princess Golden, Hong Kong Film World changes color"
"The Golden Princess of Independent Film Company's Spring Abolition of the Cinema Bottom System"
"Kang Jianfei's writer, screenwriter, director?》
"Eighteen theaters are fully screened, what is the excellence of "Happy Ghost"?》
The next day, all the newspapers and entertainment page headlines in Hong Kong were all news that Lisheng Cinema was reorganized into Princess Jin.
Because this news is really important, it directly changed the pattern of the Hong Kong film industry, and some newspapers even put it on social page headlines.
The one who is particularly sensitive to this is the filmmakers who are engaged in the industry. Many directors and screenwriters who are jealous of seeing the huge profits of the movie are eager to come out and make a fortune in the release of Princess Jin.
The second focus of the report is Kang Jianfei.
Since the ending of "Shanghai Bund" is too bad, Kang Jianfei, as the screenwriter, has not yet become popular, and "The Legend of Qin" is also being popular, so the name Kang Jianfei is already very famous.
Now Kang Jianfei suddenly changed his career to become a director, and the first drama received the support of Boss Lei, and the Golden Princess Cinemas was screened in full.
What happened in the middle is really curious, and the speculation from the outside world has never stopped.
There are even rumors that Kang Jianfei is the grandson left by Lei Juekun in the mainland, and this time he traveled to Hong Kong to inherit the Lei family business.
On January 25, the full page advertisement appeared again in the supplement of Oriental Daily.
This time the advertisement was not mysterious, but it was directly printed with a promotional poster of "Happy Ghost".
The red tone is quite likable as the Spring Festival approaches, and the advertising slogan is also impressive: the New Year blockbuster "Happy Ghost", a comedy movie shared by the whole family!
The advertisement on the first day caused heated discussion, because Kang Jianfei is the first to use full-page newspapers to promote movies these days, so it is difficult to not attract attention.
It’s not that other directors didn’t expect this trick, but that the input is too unconverted compared to the output.
With the circulation of "Oriental Daily", half a month's full-page full-color advertisement is almost half the cost of "Happy Ghost".
The box office of Hong Kong movies is only a few million, and many movies can only recover their costs by relying on the box office of other places. There is no need to promote them so much in Hong Kong.
……
Jiahe’s boss Zou Wenhuai held today’s Oriental Daily and frowned when he saw the advertisement for “Happy Ghost”. He couldn’t figure out what Lei Juekun and Kang Jianfei wanted to do!
This is the third day, and the advertising slogan of "Happy Ghost" has changed again: the whole family will watch "Happy Ghost" and be happy for a whole year.
Taking off his glasses, Zou Wenhuai asked He Guanchang in confusion: Achang, what is Lei Juekun’s idea?The full-page full-color advertisement of Oriental Daily for three consecutive days is almost tens of thousands of yuan!If the box office of this movie was only one million, he would only earn back the advertising expenses after a month of doing this.
He Guanchang used to be like Zou Wenhuai, both were old ministers of Shaw Brothers. Later, he founded Jiahe Film with Zou Wenhuai and was considered a veteran of the film industry for decades.
But he couldn't figure it out after reading the newspaper, and finally he could only guess: Lei Juekun's family has a great career and is now entering the film industry with great enthusiasm. I guess this time he will lose money and gain publicity.If he could open up the situation with hundreds of thousands of advertising fees this time, the money would be worth it.
Zou Wenhuai kept frowning and said: I always feel that something is wrong this time.
He Guanchang said: "Happy Ghost" advertising is not the focus, what we need to deal with now is Princess Jin.As soon as the theater package was cancelled, several movies planned to be released in Jiahe, the owners all decided to use them to Princess Jin to release them.
The producer needs the movies to be released in theaters, and if the movie cannot be released, it will only be compensated; but the theaters also need the producer to provide the film source. There are no movies to be played in the bare theaters, and they have to pay for their business and management expenses every day.
Although there are not many movies that have been released to Princess Jin now, this is not a good sign for Jiahe. Once the source of the film is divided into cakes by Princess Jin, Jiahe Cinema's revenue and influence will be greatly reduced.
Zou Wenhuai's idea is a bit different from He Guanchang. He believes that the most urgent task now is to kill "Happy Ghost" and give Lei Juekun a blow, saying: Although the cancellation of the theater base system has an impact on us, it has not yet reached the point of threatening the survival of Shaw Brothers theaters.After all, we also have an overseas issuance network, so there will not be too many companies that rely on Princess Jin.
Overseas distribution network, this is where Princess Jin cannot compete with Shaw Brothers and Jiahe.
Shaw Brothers Cinema not only has 16 cinemas in Hong Kong, but also has more than 100 cinemas in the Nanyang area. At its peak, Shaw Brothers Cinema had 139 cinemas.
Although Jiahe does not have its own cinema overseas, Cathay Pacific Cinemas in Nanyang and Taiwan are wearing pairs of pants with Jiahe.
The box office of Hong Kong movies in other places is the big one, and independent companies must rely on Shaw Brothers and Jiahe to successfully release them in Nanyang and Taiwan.
Especially in Nanyang, it is simply the back garden of Shaw Brothers. Cathay Pacific's boss Lu Yuntao was the son of Singapore's richest man, and he could only tie with Shaw in Nanyang.
The cancellation of the theater guarantee system by Princess Jin's theater chain can only attract some small companies' film sources. Those companies that are ambitious to sell movies overseas really dare not offend Jiahe for the little theater guarantee fee.
Zou Wenhuai thought about it for a long time but couldn't figure it out, so he could only order: Princess Jin Cinemas continues to stare, and find someone to check what's going on with Kang Jianfei and the advertisement in the newspaper!By the way, I made an appointment with Tsui Hark. He also participated in this movie, so I asked him what was going on.
……
In Fang Yihua's office in the TVB building, Shen Dianxia originally told the story of her guest appearance in "Happy Ghost" and then said: All the three heroines in this movie are students, and they have no performance experience. The cost seems to be about 500,000 yuan. I also acted for Qiu Guan's sake.
Fang Yihua asked: Then how do you think "Happy Ghost" is filmed?
Shen Dianxia tilted her head and recalled for a while, and said: I think it was just so filmed. It was all ordinary comedy, but there was a ghost inside.
I see.Fang Yihua nodded and said: I have agreed to the matter of your intention to go to Taiwan with Qiu Guan to develop. Remember to tie Qiu Guan tightly. He is a good man.
Shen Dianxia looked happy and quickly bowed: Thank you Aunt Fang, thank you Aunt Fang!
Fang Yihua smiled and said: Don’t thank you, just treat me to a wedding wine when you get married.
It must be certain, Shen Dianxia observed his words and said, Aunt Fang, then I will leave first?
Fang Yihua nodded, and after Shen Dianxia left, she put away her smile, got up and walked towards Run Run Shaw's office.
After listening to Fang Yihua's report, Run Run Shaw knocked on the table and said: New director, new actor, full-page advertisement, and full-line joint screenings are a failure no matter how you look at it. Could it be that Lei Juekun really loses money and gains publicity?
Fang Yihua said: I think the key is Kang Jianfei. Azhi once found me and exchanged for "Happy Ghost" for renewal. Wang Tianlin also praised this person very much. Now Lei Juekun is optimistic about him again.This Kang Jianfei must have something extraordinary, which makes Lei Juekun admire him!
Don’t think so much, Run Run Shaw suddenly smiled and said, even if Princess Jin gets up this time, she will fight to the death with Jiahe. Our Shaw brothers are just sitting in the mountains and watching the tiger fight!
Obviously, Run Run Shaw underestimated Princess Jin's potential. How could he expect that the New Art City supported by Princess Jin would not only kill Jiahe, but also force Shaw and Jiahe to join forces and cannot win.
Another time and space is New Art City. I don’t know how much trouble Kang Jianfei can make in this time and space.
……
As the whole page of "Oriental Daily" has been numb for half a month of full-page advertisements.
But they didn't know that Kang Jianfei's advertisements were all free, and they couldn't guess that Ma Chengkun was as generous as he gave hundreds of thousands of advertising fees for free.
Countless ordinary readers are impressed by "Happy Ghost", and many families have even made decisions in advance to prepare to watch the movie together during the annual leave.
A few days before the release of "Happy Ghost", Princess Jin's theaters had several small-budget movies released, which was a preview of the opening of "Happy Ghost".
The eighteen cinemas under Princess Jin Cinemas take turns to invite people to dance lions to celebrate, and they beat drums and drums every day and were full of joy, which made many passers-by who did not plan to watch the movies come and watch, and in a short while they stole the limelight of Shaw Brothers and Jiahe Cinemas.
Shaw Brothers and Jiahe quickly reacted and invited various performance teams to celebrate. Red lanterns were hung at the gate of the theater.
Princess Jin was crazily promoting "Happy Ghost", while Shaw Brothers and Jiahe promoted "Modern Gross Man" and "Junior Brother Comes Out".
The competition in the three theaters was full of gunpowder, which immediately attracted media reports. The three movies, "Happy Ghost", "Modern Grote" and "Junior Brother Comes Out", were even hotly hyped, and some folk clubs even opened up the market and bet on the final box office of the three movies.
Kang Jianfei was so happy. He didn't care whether he could win "The Junior Brother" or not. He was happy that dozens of media outlets across Hong Kong helped him hype for free.
"Happy Ghost" is getting closer and closer. I wonder if Jiahe did it on purpose, but Jackie Chan's "Junior Brother Comes Out" was actually released on the same day as "Happy Ghost".
Run Run Shaw was not interested in joining in the fun, ranking the premiere of "Modern Ghost" one week after "Happy Ghost" and "The Junior Brother Comes Out".
February 9, 1980, the 23rd day of the twelfth lunar month, the Little New Year.
In the fifth month after Kang Jian flew to Hong Kong, his first movie was finally released!
"The Golden Princess of Independent Film Company's Spring Abolition of the Cinema Bottom System"
"Kang Jianfei's writer, screenwriter, director?》
"Eighteen theaters are fully screened, what is the excellence of "Happy Ghost"?》
The next day, all the newspapers and entertainment page headlines in Hong Kong were all news that Lisheng Cinema was reorganized into Princess Jin.
Because this news is really important, it directly changed the pattern of the Hong Kong film industry, and some newspapers even put it on social page headlines.
The one who is particularly sensitive to this is the filmmakers who are engaged in the industry. Many directors and screenwriters who are jealous of seeing the huge profits of the movie are eager to come out and make a fortune in the release of Princess Jin.
The second focus of the report is Kang Jianfei.
Since the ending of "Shanghai Bund" is too bad, Kang Jianfei, as the screenwriter, has not yet become popular, and "The Legend of Qin" is also being popular, so the name Kang Jianfei is already very famous.
Now Kang Jianfei suddenly changed his career to become a director, and the first drama received the support of Boss Lei, and the Golden Princess Cinemas was screened in full.
What happened in the middle is really curious, and the speculation from the outside world has never stopped.
There are even rumors that Kang Jianfei is the grandson left by Lei Juekun in the mainland, and this time he traveled to Hong Kong to inherit the Lei family business.
On January 25, the full page advertisement appeared again in the supplement of Oriental Daily.
This time the advertisement was not mysterious, but it was directly printed with a promotional poster of "Happy Ghost".
The red tone is quite likable as the Spring Festival approaches, and the advertising slogan is also impressive: the New Year blockbuster "Happy Ghost", a comedy movie shared by the whole family!
The advertisement on the first day caused heated discussion, because Kang Jianfei is the first to use full-page newspapers to promote movies these days, so it is difficult to not attract attention.
It’s not that other directors didn’t expect this trick, but that the input is too unconverted compared to the output.
With the circulation of "Oriental Daily", half a month's full-page full-color advertisement is almost half the cost of "Happy Ghost".
The box office of Hong Kong movies is only a few million, and many movies can only recover their costs by relying on the box office of other places. There is no need to promote them so much in Hong Kong.
……
Jiahe’s boss Zou Wenhuai held today’s Oriental Daily and frowned when he saw the advertisement for “Happy Ghost”. He couldn’t figure out what Lei Juekun and Kang Jianfei wanted to do!
This is the third day, and the advertising slogan of "Happy Ghost" has changed again: the whole family will watch "Happy Ghost" and be happy for a whole year.
Taking off his glasses, Zou Wenhuai asked He Guanchang in confusion: Achang, what is Lei Juekun’s idea?The full-page full-color advertisement of Oriental Daily for three consecutive days is almost tens of thousands of yuan!If the box office of this movie was only one million, he would only earn back the advertising expenses after a month of doing this.
He Guanchang used to be like Zou Wenhuai, both were old ministers of Shaw Brothers. Later, he founded Jiahe Film with Zou Wenhuai and was considered a veteran of the film industry for decades.
But he couldn't figure it out after reading the newspaper, and finally he could only guess: Lei Juekun's family has a great career and is now entering the film industry with great enthusiasm. I guess this time he will lose money and gain publicity.If he could open up the situation with hundreds of thousands of advertising fees this time, the money would be worth it.
Zou Wenhuai kept frowning and said: I always feel that something is wrong this time.
He Guanchang said: "Happy Ghost" advertising is not the focus, what we need to deal with now is Princess Jin.As soon as the theater package was cancelled, several movies planned to be released in Jiahe, the owners all decided to use them to Princess Jin to release them.
The producer needs the movies to be released in theaters, and if the movie cannot be released, it will only be compensated; but the theaters also need the producer to provide the film source. There are no movies to be played in the bare theaters, and they have to pay for their business and management expenses every day.
Although there are not many movies that have been released to Princess Jin now, this is not a good sign for Jiahe. Once the source of the film is divided into cakes by Princess Jin, Jiahe Cinema's revenue and influence will be greatly reduced.
Zou Wenhuai's idea is a bit different from He Guanchang. He believes that the most urgent task now is to kill "Happy Ghost" and give Lei Juekun a blow, saying: Although the cancellation of the theater base system has an impact on us, it has not yet reached the point of threatening the survival of Shaw Brothers theaters.After all, we also have an overseas issuance network, so there will not be too many companies that rely on Princess Jin.
Overseas distribution network, this is where Princess Jin cannot compete with Shaw Brothers and Jiahe.
Shaw Brothers Cinema not only has 16 cinemas in Hong Kong, but also has more than 100 cinemas in the Nanyang area. At its peak, Shaw Brothers Cinema had 139 cinemas.
Although Jiahe does not have its own cinema overseas, Cathay Pacific Cinemas in Nanyang and Taiwan are wearing pairs of pants with Jiahe.
The box office of Hong Kong movies in other places is the big one, and independent companies must rely on Shaw Brothers and Jiahe to successfully release them in Nanyang and Taiwan.
Especially in Nanyang, it is simply the back garden of Shaw Brothers. Cathay Pacific's boss Lu Yuntao was the son of Singapore's richest man, and he could only tie with Shaw in Nanyang.
The cancellation of the theater guarantee system by Princess Jin's theater chain can only attract some small companies' film sources. Those companies that are ambitious to sell movies overseas really dare not offend Jiahe for the little theater guarantee fee.
Zou Wenhuai thought about it for a long time but couldn't figure it out, so he could only order: Princess Jin Cinemas continues to stare, and find someone to check what's going on with Kang Jianfei and the advertisement in the newspaper!By the way, I made an appointment with Tsui Hark. He also participated in this movie, so I asked him what was going on.
……
In Fang Yihua's office in the TVB building, Shen Dianxia originally told the story of her guest appearance in "Happy Ghost" and then said: All the three heroines in this movie are students, and they have no performance experience. The cost seems to be about 500,000 yuan. I also acted for Qiu Guan's sake.
Fang Yihua asked: Then how do you think "Happy Ghost" is filmed?
Shen Dianxia tilted her head and recalled for a while, and said: I think it was just so filmed. It was all ordinary comedy, but there was a ghost inside.
I see.Fang Yihua nodded and said: I have agreed to the matter of your intention to go to Taiwan with Qiu Guan to develop. Remember to tie Qiu Guan tightly. He is a good man.
Shen Dianxia looked happy and quickly bowed: Thank you Aunt Fang, thank you Aunt Fang!
Fang Yihua smiled and said: Don’t thank you, just treat me to a wedding wine when you get married.
It must be certain, Shen Dianxia observed his words and said, Aunt Fang, then I will leave first?
Fang Yihua nodded, and after Shen Dianxia left, she put away her smile, got up and walked towards Run Run Shaw's office.
After listening to Fang Yihua's report, Run Run Shaw knocked on the table and said: New director, new actor, full-page advertisement, and full-line joint screenings are a failure no matter how you look at it. Could it be that Lei Juekun really loses money and gains publicity?
Fang Yihua said: I think the key is Kang Jianfei. Azhi once found me and exchanged for "Happy Ghost" for renewal. Wang Tianlin also praised this person very much. Now Lei Juekun is optimistic about him again.This Kang Jianfei must have something extraordinary, which makes Lei Juekun admire him!
Don’t think so much, Run Run Shaw suddenly smiled and said, even if Princess Jin gets up this time, she will fight to the death with Jiahe. Our Shaw brothers are just sitting in the mountains and watching the tiger fight!
Obviously, Run Run Shaw underestimated Princess Jin's potential. How could he expect that the New Art City supported by Princess Jin would not only kill Jiahe, but also force Shaw and Jiahe to join forces and cannot win.
Another time and space is New Art City. I don’t know how much trouble Kang Jianfei can make in this time and space.
……
As the whole page of "Oriental Daily" has been numb for half a month of full-page advertisements.
But they didn't know that Kang Jianfei's advertisements were all free, and they couldn't guess that Ma Chengkun was as generous as he gave hundreds of thousands of advertising fees for free.
Countless ordinary readers are impressed by "Happy Ghost", and many families have even made decisions in advance to prepare to watch the movie together during the annual leave.
A few days before the release of "Happy Ghost", Princess Jin's theaters had several small-budget movies released, which was a preview of the opening of "Happy Ghost".
The eighteen cinemas under Princess Jin Cinemas take turns to invite people to dance lions to celebrate, and they beat drums and drums every day and were full of joy, which made many passers-by who did not plan to watch the movies come and watch, and in a short while they stole the limelight of Shaw Brothers and Jiahe Cinemas.
Shaw Brothers and Jiahe quickly reacted and invited various performance teams to celebrate. Red lanterns were hung at the gate of the theater.
Princess Jin was crazily promoting "Happy Ghost", while Shaw Brothers and Jiahe promoted "Modern Gross Man" and "Junior Brother Comes Out".
The competition in the three theaters was full of gunpowder, which immediately attracted media reports. The three movies, "Happy Ghost", "Modern Grote" and "Junior Brother Comes Out", were even hotly hyped, and some folk clubs even opened up the market and bet on the final box office of the three movies.
Kang Jianfei was so happy. He didn't care whether he could win "The Junior Brother" or not. He was happy that dozens of media outlets across Hong Kong helped him hype for free.
"Happy Ghost" is getting closer and closer. I wonder if Jiahe did it on purpose, but Jackie Chan's "Junior Brother Comes Out" was actually released on the same day as "Happy Ghost".
Run Run Shaw was not interested in joining in the fun, ranking the premiere of "Modern Ghost" one week after "Happy Ghost" and "The Junior Brother Comes Out".
February 9, 1980, the 23rd day of the twelfth lunar month, the Little New Year.
In the fifth month after Kang Jian flew to Hong Kong, his first movie was finally released!
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