In a large screening room, more than 20 people sat in the rows of seats in the front of the middle. These were staff from several theaters in North America, and several advertisers invited by Henry Chels.
The little man was playing with two stupid thieves on the screen. The person watching the video below did not laugh, but instead made records with a smile on his face or whispered to discuss something.
Kang Jianfei and Guan Zhilin sat in a very back seat. "Home Imperial" was cut by Kang Jianfei himself, so he naturally had no interest in watching it again and fell asleep leaning against his seat.
But Lin Guan felt it was very interesting, leaned on Kang Jianfei's shoulder and watched the movie, laughing from time to time.
Until the end of the film screening, the audience invited to watch the movie clapped and applauded.
Henry Chels waved at Kang Jianfei, and after Kang Jian flew over, he introduced: This is Mr. Kang from Hong Kong, and "Home Imperial" is his work.
Oh, she is actually an Asian.
Hello, Mr. Kang.
Are you the director of "Home Imposses"?
……
Kang Jianfei couldn't understand what these ghost guys were saying, but just shook hands with a smile.
Henry Chels asked with a smile: How about it?Everyone.
Very good movie, but this year's Christmas movies are already full.Polit Gith from MTI Theater said.
Another advertiser also said: The advertising arrangements for major newspapers, magazines, TV stations, and even buses and subway stations during Christmas are already full, and we cannot promote this movie.
Henry Chells said: Everyone, don’t mention those excuses, you will definitely come up with a solution.You know, if "Home Imperial" is well operated, everyone can make a big profit.
Cinema businessmen and advertisers were silent, each calculating their own interests.
Everyone talked in the screening room for three hours, and at least dozens of phone calls were made. The last few theaters have freed up a total of 600 screens, which are scheduled to be released on December 21.
However, since it was a temporary canvas, these projectors were asking for high prices and even had to directly take away 45% of the box office.
In addition, 20th Century Fox also charges a 30% distribution fee, and the advertising fee also needs Kang Jianfei to come out.
In other words, if "Home Imperial" has a box office of $100 million, ignoring the movie taxes and fees, theater chains and theater dealers will have to share 45 million, and 20th Century Fox will share 16.5 million (30% of 55 million).
Kang Jianfei only bought 38.5 million, and he still had to spend a portion of the 38.5 million to pay for the advertising costs.
After those theater vendors and advertisers left, Kang Jianfei said to Henry Chels: Henry, how much box office do you think "Home Imperial" can earn in North America?
Henry Chels thought for a while and said: At least 50 million.
I think the box office may exceed 100 million.
Kang Jianfei smiled.
He remembered that the box office of "Home Imperial" in North America was close to 300 million. Although that was the data eight years later, if you count it at this time, the box office discount should still be achieved.
Henry Chels did not think Kang Jianfei was telling a joke. He nodded and said: If you are lucky, this kind of Christmas movie might really have a box office of over 100 million.
If the box office exceeds 100 million, I would consider selling the copyright of "Home Imperial" and the sequel to 20th Century Fox.
After Kang Jianfei said that, he patted Henry Chels on the shoulder and walked out of the screening room.
Henry Chels looked at Kang Jianfei who was pulling Guan Zhilin away, and suddenly grinned.
After 30 years, as people's entertainment choices become more and more diverse, the proportion of people choosing to watch movies is getting smaller and smaller.
By that time, a Hollywood movie that costs $50 million would have to lose at least 25 million if the box office was $100 million.
All the money lost is earned through the movie peripherals.
According to Hollywood statistics in 2005, film companies made less than 15% of their total revenue, while the money earned from home entertainment projects such as TV, cable TV, the Internet, DVD, and video accounts for 85% of their total revenue.
Of course, 1982 was different from 2005, when the box office revenue of movies still accounted for the majority.
However, with the popularity of home video recorders in the United States, the revenue from selling video tapes in the past two years has almost reached 30% of the producer's box office revenue.
In this proportion, if "Home Imperial" can be sold for 100 million yuan at the box office, then Kang Jianfei can earn $15 million by selling the video tape of "Home Imperial".
Kang Jianfei sold the movie peripherals and sequels to 20th Century Fox, which was a kind of act of giving money, and Henry Chels, who did this, naturally achieved an impressive achievement.
……
For his own performance and the dollar, Henry Chels decided to be responsible for the distribution of "Home Imperials".
Starting the next day, we led our team and several advertisers to develop promotional plans, and large-scale publicity officially began on December 5.
Generally speaking, Hollywood practice is that the promotional fee is equivalent to 50% of the production cost.
The production cost of "Home Imperial" is $2.78 million, while the promotional plan formulated by Henry Chels is $5 million, which is twice the production cost.
The promotional fee of 5 million yuan is considered a sky-high price. At this time, Hollywood is equivalent to blockbuster-level promotion.
The production cost of "Terminator", released two years later, is only more than 6 million yuan, and the promotional cost is less than 3 million yuan.
However, the effect is still very obvious. The advertisement of "Home Imperial" quickly appeared in the eyes of the people of the United States and Canada.
While "Home Imperial" was in a promotional offensive, "Sister Royal 2" was released as scheduled two weeks before Christmas, with a box office of $2.45 million on the premiere weekend.
The so-called weekend box office is the box office on Friday, Saturday and Sunday in the United States. Because the box office difference between holidays and weekdays is huge, the United States generally uses weekend box office as reference data.
There are many movies released around Christmas this year. The premiere of "Sister Royal 2" was very good on the weekend box office, ranking 6th in the weekend box office rankings of that week. However, due to the release of many fierce films in the second week, the weekend box office of "Sister Royal 2" instantly fell to 18th.
By the time "Home Imperial" was released, after three days of warm-up, it had achieved a good box office.
With the efforts of Henry Chels, the theaters also increased the screen for "Home Imperial" to 800 yuan.
When Christmas Eve arrived on Friday, the box office of "Home Imperial" exploded instantly, almost full of events.
For the great US dollar, under the coordination of Henry Chels, the theaters urgently vacated the screening room and finally increased the canvas of "Home Imperial" to 1,050 yuan.
Take the North American box office list in recent years as an example. Movies that can rank in the top ten have at least 1,000 yuan on the screen.
As for a super hard film like "ET Alien", the canvas is even more than 1,700 yuan.
Judging from the canvases released only, "Home Imperial" is already qualified to enter the top ten of the annual box office list in North America.
In front of the ticket window of a movie theater in New York, people hailed a long ticket purchase line.
Compared with the various entertainment methods in later generations, watching movies to celebrate Christmas is the best choice for many Americans in this era.
Is there any movie that is suitable for the whole family?I have four children.a father asked.
The ticket seller replied: I think you should choose "Home Imposses", which is suitable for people aged 7 to 70.
The father said: Then come 6 "The Little Little Imperials", I want the back row tickets.
Sorry, sir, there is no seat in the back row. Do you want the seat in the second row?
OK, it's the second row.
After buying the ticket, the family was out for a while. When the time was almost up, they came to the theater screening room. Four children were sitting in the middle, while the parents were sitting on both sides to take care of each other.
The oldest of the four children is only 14 years old. At this time, they are eating deliciously with popcorn and coke. The screening room is also full of noise, and the children's laughter and clamor are heard from time to time.
Soon the movie began, and the children calmed down under the constraints of their parents, only the sound of chewing popcorn came from all over the screening hall.
The opening of the movie is very inferior, and it is an animation produced by Zeng Bolin for hundreds of dollars to a group of college students.A flying dragon flew out, and the funny thing was that this oriental dragon had two small wings on it.
The American college students who did the opening animation naturally didn’t know about the Yinglong in China, so the winged dragon looked quite strange. After two circles, a few words from Oriental Film Company appeared.
After the film officially began, there were group scenes as soon as it appeared. Five or six children were making a fuss at home, and several adults were busy. A policeman stood downstairs and didn't know what to do.
Such a lively scene is very suitable for Christmas, especially the protagonist is still a child, which makes the children watching the movie quite like it.
As the plot developed, the two families traveled from New York to Paris, and the plane was almost flying to Europe, and the mother realized that she had forgotten her son at home.
Kevin, the young male protagonist who woke up, found that the whole family was gone. He thought it was his wish that the whole family would disappear before going to bed last night, and he immediately danced happily.
Seeing Kevin running through boxes and cabinets to play with his brother's toys with his father's hair wax and his mother's perfume, the adult audience who were a little worried about him all smiled knowingly.
Mom, I also want to stay at home alone like Kevin.A little boy pointed at the screen and said.
Oh, that won't work.Mom smiled as she touched his head.
As the plot progresses, the family theme of "Home Imperial" is becoming more and more revealed.
Children may not feel anything, but adults are deeply moved by this and think that the movie is so well made.
Especially the anxiety and helplessness of Kevin's mother wandering at the airport, and the plot of following the wandering singer back home, the female audience with low tears even began to wipe their tears.
At the end of the climax, the children were most excited.
Watching Kevin use the mechanism to deal with the stupid thieves in the movie. When the two stupid thieves were fooled, the children laughed loudly, and some simply stood up and cheered the little protagonist, as if they were defeating the bad guys.
While the children were excited, the adults laughed, and for a moment, there was a burst of laughter in the cinema.
The little man was playing with two stupid thieves on the screen. The person watching the video below did not laugh, but instead made records with a smile on his face or whispered to discuss something.
Kang Jianfei and Guan Zhilin sat in a very back seat. "Home Imperial" was cut by Kang Jianfei himself, so he naturally had no interest in watching it again and fell asleep leaning against his seat.
But Lin Guan felt it was very interesting, leaned on Kang Jianfei's shoulder and watched the movie, laughing from time to time.
Until the end of the film screening, the audience invited to watch the movie clapped and applauded.
Henry Chels waved at Kang Jianfei, and after Kang Jian flew over, he introduced: This is Mr. Kang from Hong Kong, and "Home Imperial" is his work.
Oh, she is actually an Asian.
Hello, Mr. Kang.
Are you the director of "Home Imposses"?
……
Kang Jianfei couldn't understand what these ghost guys were saying, but just shook hands with a smile.
Henry Chels asked with a smile: How about it?Everyone.
Very good movie, but this year's Christmas movies are already full.Polit Gith from MTI Theater said.
Another advertiser also said: The advertising arrangements for major newspapers, magazines, TV stations, and even buses and subway stations during Christmas are already full, and we cannot promote this movie.
Henry Chells said: Everyone, don’t mention those excuses, you will definitely come up with a solution.You know, if "Home Imperial" is well operated, everyone can make a big profit.
Cinema businessmen and advertisers were silent, each calculating their own interests.
Everyone talked in the screening room for three hours, and at least dozens of phone calls were made. The last few theaters have freed up a total of 600 screens, which are scheduled to be released on December 21.
However, since it was a temporary canvas, these projectors were asking for high prices and even had to directly take away 45% of the box office.
In addition, 20th Century Fox also charges a 30% distribution fee, and the advertising fee also needs Kang Jianfei to come out.
In other words, if "Home Imperial" has a box office of $100 million, ignoring the movie taxes and fees, theater chains and theater dealers will have to share 45 million, and 20th Century Fox will share 16.5 million (30% of 55 million).
Kang Jianfei only bought 38.5 million, and he still had to spend a portion of the 38.5 million to pay for the advertising costs.
After those theater vendors and advertisers left, Kang Jianfei said to Henry Chels: Henry, how much box office do you think "Home Imperial" can earn in North America?
Henry Chels thought for a while and said: At least 50 million.
I think the box office may exceed 100 million.
Kang Jianfei smiled.
He remembered that the box office of "Home Imperial" in North America was close to 300 million. Although that was the data eight years later, if you count it at this time, the box office discount should still be achieved.
Henry Chels did not think Kang Jianfei was telling a joke. He nodded and said: If you are lucky, this kind of Christmas movie might really have a box office of over 100 million.
If the box office exceeds 100 million, I would consider selling the copyright of "Home Imperial" and the sequel to 20th Century Fox.
After Kang Jianfei said that, he patted Henry Chels on the shoulder and walked out of the screening room.
Henry Chels looked at Kang Jianfei who was pulling Guan Zhilin away, and suddenly grinned.
After 30 years, as people's entertainment choices become more and more diverse, the proportion of people choosing to watch movies is getting smaller and smaller.
By that time, a Hollywood movie that costs $50 million would have to lose at least 25 million if the box office was $100 million.
All the money lost is earned through the movie peripherals.
According to Hollywood statistics in 2005, film companies made less than 15% of their total revenue, while the money earned from home entertainment projects such as TV, cable TV, the Internet, DVD, and video accounts for 85% of their total revenue.
Of course, 1982 was different from 2005, when the box office revenue of movies still accounted for the majority.
However, with the popularity of home video recorders in the United States, the revenue from selling video tapes in the past two years has almost reached 30% of the producer's box office revenue.
In this proportion, if "Home Imperial" can be sold for 100 million yuan at the box office, then Kang Jianfei can earn $15 million by selling the video tape of "Home Imperial".
Kang Jianfei sold the movie peripherals and sequels to 20th Century Fox, which was a kind of act of giving money, and Henry Chels, who did this, naturally achieved an impressive achievement.
……
For his own performance and the dollar, Henry Chels decided to be responsible for the distribution of "Home Imperials".
Starting the next day, we led our team and several advertisers to develop promotional plans, and large-scale publicity officially began on December 5.
Generally speaking, Hollywood practice is that the promotional fee is equivalent to 50% of the production cost.
The production cost of "Home Imperial" is $2.78 million, while the promotional plan formulated by Henry Chels is $5 million, which is twice the production cost.
The promotional fee of 5 million yuan is considered a sky-high price. At this time, Hollywood is equivalent to blockbuster-level promotion.
The production cost of "Terminator", released two years later, is only more than 6 million yuan, and the promotional cost is less than 3 million yuan.
However, the effect is still very obvious. The advertisement of "Home Imperial" quickly appeared in the eyes of the people of the United States and Canada.
While "Home Imperial" was in a promotional offensive, "Sister Royal 2" was released as scheduled two weeks before Christmas, with a box office of $2.45 million on the premiere weekend.
The so-called weekend box office is the box office on Friday, Saturday and Sunday in the United States. Because the box office difference between holidays and weekdays is huge, the United States generally uses weekend box office as reference data.
There are many movies released around Christmas this year. The premiere of "Sister Royal 2" was very good on the weekend box office, ranking 6th in the weekend box office rankings of that week. However, due to the release of many fierce films in the second week, the weekend box office of "Sister Royal 2" instantly fell to 18th.
By the time "Home Imperial" was released, after three days of warm-up, it had achieved a good box office.
With the efforts of Henry Chels, the theaters also increased the screen for "Home Imperial" to 800 yuan.
When Christmas Eve arrived on Friday, the box office of "Home Imperial" exploded instantly, almost full of events.
For the great US dollar, under the coordination of Henry Chels, the theaters urgently vacated the screening room and finally increased the canvas of "Home Imperial" to 1,050 yuan.
Take the North American box office list in recent years as an example. Movies that can rank in the top ten have at least 1,000 yuan on the screen.
As for a super hard film like "ET Alien", the canvas is even more than 1,700 yuan.
Judging from the canvases released only, "Home Imperial" is already qualified to enter the top ten of the annual box office list in North America.
In front of the ticket window of a movie theater in New York, people hailed a long ticket purchase line.
Compared with the various entertainment methods in later generations, watching movies to celebrate Christmas is the best choice for many Americans in this era.
Is there any movie that is suitable for the whole family?I have four children.a father asked.
The ticket seller replied: I think you should choose "Home Imposses", which is suitable for people aged 7 to 70.
The father said: Then come 6 "The Little Little Imperials", I want the back row tickets.
Sorry, sir, there is no seat in the back row. Do you want the seat in the second row?
OK, it's the second row.
After buying the ticket, the family was out for a while. When the time was almost up, they came to the theater screening room. Four children were sitting in the middle, while the parents were sitting on both sides to take care of each other.
The oldest of the four children is only 14 years old. At this time, they are eating deliciously with popcorn and coke. The screening room is also full of noise, and the children's laughter and clamor are heard from time to time.
Soon the movie began, and the children calmed down under the constraints of their parents, only the sound of chewing popcorn came from all over the screening hall.
The opening of the movie is very inferior, and it is an animation produced by Zeng Bolin for hundreds of dollars to a group of college students.A flying dragon flew out, and the funny thing was that this oriental dragon had two small wings on it.
The American college students who did the opening animation naturally didn’t know about the Yinglong in China, so the winged dragon looked quite strange. After two circles, a few words from Oriental Film Company appeared.
After the film officially began, there were group scenes as soon as it appeared. Five or six children were making a fuss at home, and several adults were busy. A policeman stood downstairs and didn't know what to do.
Such a lively scene is very suitable for Christmas, especially the protagonist is still a child, which makes the children watching the movie quite like it.
As the plot developed, the two families traveled from New York to Paris, and the plane was almost flying to Europe, and the mother realized that she had forgotten her son at home.
Kevin, the young male protagonist who woke up, found that the whole family was gone. He thought it was his wish that the whole family would disappear before going to bed last night, and he immediately danced happily.
Seeing Kevin running through boxes and cabinets to play with his brother's toys with his father's hair wax and his mother's perfume, the adult audience who were a little worried about him all smiled knowingly.
Mom, I also want to stay at home alone like Kevin.A little boy pointed at the screen and said.
Oh, that won't work.Mom smiled as she touched his head.
As the plot progresses, the family theme of "Home Imperial" is becoming more and more revealed.
Children may not feel anything, but adults are deeply moved by this and think that the movie is so well made.
Especially the anxiety and helplessness of Kevin's mother wandering at the airport, and the plot of following the wandering singer back home, the female audience with low tears even began to wipe their tears.
At the end of the climax, the children were most excited.
Watching Kevin use the mechanism to deal with the stupid thieves in the movie. When the two stupid thieves were fooled, the children laughed loudly, and some simply stood up and cheered the little protagonist, as if they were defeating the bad guys.
While the children were excited, the adults laughed, and for a moment, there was a burst of laughter in the cinema.
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