In a luxurious villa in Mid-mountain area of Hong Kong Island, Pan Disheng washed up and came to the dining room. His father Pan Jinxi was already sitting there reading the newspaper.
Seeing his son coming, Pan Jinxi took off the pipe from his mouth and knocked the ashes, and said: When you come back this time, you should go to the company to do things, right?
The Pan family is in a watch shop. Pan Jinxi is also old, so naturally I hope that his son can join the company to do things early and exercise his abilities.
Wait for the right time and slowly hand over the family business that you have made in your life to your son.
But Pandison didn't appreciate it. After returning from studying in the United States last year, the young man actually went to his family's watch shop to work as a salesperson for half a year, and then went to a famous Swiss watch and jewelry store as an apprentice.
Pandison, who had been an apprentice in Switzerland for a year and a half, can now assemble clocks by himself. After returning to Hong Kong some time ago, he has been running in major clocks and jewelry stores in Hong Kong, but he never mentioned working in a family company.
Hearing Pan Jinxi’s question, Pan Disheng finally expressed his thoughts: Daddy, I want to borrow $1 million from you and open a watch and jewelry store by myself.
Pan Jinxi was blowing his beard and said unhappy: I am the watch business. If you don’t take care of so many watch shops at home, you actually want to open a store by yourself. Are you crazy?Do you think you have to start your own business to exert your abilities?You are my son, and if I die, these watch shops are all yours!
Pandison sorted out his words and said: Daddy, what I want to open is not an ordinary watch shop, but a famous watch shop.
Pan Jinxi said with a funny look: You are the one with your famous brand again. Among the 10,000 people in Hong Kong, it is difficult for you to find someone who likes to buy famous brand.As soon as your store opened, I promised to close in one month and there were no customers at all!
Pandison thought about it and said: Daddy, maybe I can try it. If it fails, go home to do things honestly.
real?Pan Jinxi asked.
Pandison nodded and said: Really.
Well, I'll wait for your watch shop to close!
Pan Jinxi smiled.
Although 1 million US dollars is a big amount, it is worth it if my son can calm down and go back to the family company to do things.
After the father and son's deal was concluded, they were in a happy mood.
Pan Disheng took a copy of the Oriental Daily and opened it. He has read the Oriental Daily every day for the past half month.It is not to read the serialization of "The Legend of Qin", but to read the ads of the supplement.
Yes, ads!
Since half a month ago, Oriental Daily has spent a whole page every day, and no articles are available. The popular articles are just four big characters "Oriental Fashion".
"Oriental Daily" has already seen sales soaringly during this period, and many people are paying attention to it. Now such a bizarre thing suddenly happens, which will naturally attract countless speculations.
On the first day, people saw that there were only four big characters in a certain page of the Oriental Daily that touched their heads and didn't know their brains, and they thought that the typography or the layout personnel made a mistake.
Especially those who were working with the Oriental Daily, they even posted articles to mock their unprofessionality and actually made such low-level mistakes.
The next day, the page was still very popular, and there were still four big characters: Oriental Fashion.However, under these four big characters, there is another line of small characters: What is fashion?
At this moment, no one thought it was because of a low-level mistake in the Oriental Daily, but it was based on the meaning.
But the problem is that this page has only a few words, no advertising slogans, no contact number, and no explanation.
Everyone who saw this page of the newspaper was guessing what the hell is doing with the Oriental Daily, how much does it cost to waste a page every day!
People’s psychology is so strange. The more people don’t explain it, the more people want to know the truth.
So, a phenomenon that made people in the newspaper industry laugh and cry. The first thing many people did after getting the Oriental Daily was to go to see the page of the bright red advertisement and see how many more words appeared today.
It was not until the twelfth day that readers finally understood that "Oriental Weekly" was about to be reprinted into "Oriental Fashion" to create the first fashion magazine in Hong Kong.
On the thirteenth day, a subscription phone number appeared in that newspaper, but the price of "Oriental Fashion" was a bit outrageously expensive. It costs 6 yuan per book, which is nearly twice as expensive as the 35 yuan of "Ming Pao Weekly".
After Pan Disheng returned to Hong Kong, he was doing market research on the watch and jewelry industry, but he must read the Oriental Daily every day, which attracted him because of the four words "Oriental Fashion".
What is fashion?
Different people have different understandings of fashion.
As a person who wants to return to Hong Kong to be a famous brand, Pandison's understanding of fashion is famous brands, and uses fashion to stimulate people's desire to buy famous brand watches and jewelry.
Today's Oriental Daily is no longer a full-page bright red, but a magazine cover is printed in full color. The cover is a luxurious beauty wearing a black evening dress, and several large and thick fonts next to it read: Warmly congratulate Hong Kong's first fashion magazine "Oriental Fashion" on the official release!
Pan Disheng laughed in surprise when he looked at the newspaper, but he was impressed by the people who planned this series of publicity. The advertising campaigns over the past half month were simply amazing.
After arousing the curiosity of more than 100,000 readers across Hong Kong, the true face of this magazine was released bit by bit, so that "Oriental Fashion" was well known in Hong Kong before it was published.
At this moment, the Filipino maid held a cowhide bag and placed it on the table in front of Pandison: Young Master, the postman said that the magazine you ordered was here.
Pan Disheng knew that it was his own book "Oriental Fashion". When he opened it, he was also deeply shocked by the photo of Zhao Yazhi on the cover.
He was not shocked by Zhao Yazhi's beauty, after all, he had seen countless works by Zhao Yazhi, and he was shocked by the superb styling and photography skills of this photo.
Pandison wants to return to Hong Kong to be a famous brand, so he naturally often pays attention to European and American fashion magazines. Compared with the current cover photo, the photos of European and American fashion models seem to be a level mediocre.
When you open the magazine, there is a revision statement in front of it, which roughly means: Hong Kong is a modern metropolis, but fashion has not kept up with the world trend. The magazine "Oriental Fashion" is to lead the trend of Hong Kong and build an oriental fashion capital.
Next is the directory page, and then the advertising page. What is the advertising page? Zhongji Suit Advertisement. Pan Disheng was speechless and felt that the advertisement was simply ruining this fashion magazine.
Then there is a long article about Zhao Yazhi, titled "Fashion Beauty Zhao Yazhi".
The article praises and praises Zhao Yazhi very much, but with the accompanying pictures in the article, it will not make people disgusted.
Even women will only feel envious when they see it, and then think about how to dress up to be more beautiful.
The following pages are simply Zhao Yazhi's photo album, which combines different styles of clothing, hairstyles and jewelry to create a perfect woman who transcends the aesthetics of this era.
Especially the group of photos of Zhao Yazhi's professional women, in this era without the concept of office girls, it has a strong visual impact. It turns out that women can be so beautiful in professional clothes.
Before Pan Disheng finished reading the magazine, he began to search for the copyright page of the magazine, called to talk about the reservation of advertising space, and at the same time began to look for Zhao Yazhi's contact information. He decided to ask Zhao Yazhi to be the spokesperson for his future famous watch and jewelry store.
……
Because the price of "Oriental Fashion" is too high, although it has become famous after days of publicity in the newspaper, the order sales of the first issue are only more than 1,000 copies.
Another 8,000 copies of "Oriental Fashion" were directly put into the market, and Ma Chengkun originally thought that these 8,000 copies would have to be bought in a week before they could be sold out.
But just the second day after the magazine was launched, the distribution department received news that the market was in a hurry and requested to be printed. The 8,000 copies of "Oriental Fashion" were sold out in one and a half days.
There are a total of several types of people who buy magazines: one is a man who buys the magazines and looks like a beautiful photo; the second is Zhao Yazhi's fans who naturally have to collect beautiful photos of their idols; the third is a woman who buys the magazines and learns how to dress herself up; the fourth is a tailor who buys the magazines and studies the characteristics of the clothing.
Most of the clothes of ordinary Hong Kong citizens are made with tailors. After some women saw the beautiful clothes in "Oriental Fashion", they pointed out that the tailor should do them in the style of the magazine.
The result is that all tailors from Hong Kong alone contributed hundreds of sales of "Oriental Fashion".
At some point, a whirlwind seemed to blew on the streets of Hong Kong, and all women were wearing new styles of clothes.
Those clothes are simple and cheerful, with a strong independent feminine style, and are neutral but not without the charm of women.
A French photographer in Hong Kong also took several sets of photos of street women in Hong Kong.
This set of photos was published by the French fashion magazine "ELLE" six months later, and immediately attracted the attention of thousands of women in Europe. Many famous European fashion designers rushed to Hong Kong to collect inspiration materials.
Who knows that these clothes are just the style of the streets of later generations. They are just ordinary Hong Kong tailors who spent a few days making them in Kang Jianfei's vague description.
Zhao Yazhi, who caused this fashion trend, quietly doubled her value, from a TVB popular star to a female fashion idol, becoming a synonym for elegance, independence and gentleness.
……
On the fifth day of "Oriental Fashion" launch, Kang Jianfei was about to go to Shaw Brothers to rent filming equipment, but before he could go out, he received a call from Ma Chengkun himself.
Ma Chengkun's voice was light on the phone and said happily: A Fei, "Oriental Fashion" sales have exceeded 15,000, and it seems that it can sell more.I just asked someone to send 50,000 yuan to your account, and you can take the time to check it out.In addition, I have prepared the newspaper page for you. When will your movie be promoted, come and tell me five days in advance that I can let the people below make arrangements early.
Kang Jianfei and Ma Chengkun agreed that if "Oriental Fashion" could sell 15,000 copies, Ma Chengkun would give him a planning fee of 30,000 yuan and promote his movies for free.
Now Ma Chengkun paid 50,000 yuan in one lump sum, which obviously made the magazine's prospects very good, and he gave Kang Jianfei an extra 20,000 yuan bonus.
It is naturally very happy to get more money. He said: The promotional advertisements for the movie are roughly a period before the Spring Festival. I hope Mr. Ma can coordinate well.
Ma Chengkun smiled and said: What are you still called Mr. Ma and Mr. Ma?Just call me Brother Ma, I will treat you to dinner one day and I will come out one day.By the way, bring Ms. Zhao with me, and there is another person to come.
Kang Jianfei asked: Is there anything else?
Ma Chengkun said disdainfully: A young man said he wanted to make a famous brand.He was going to let Ms. Zhao endorse the brand, but Ms. Zhao moved again and couldn't find anyone, so she begged me to ask you out.
Who is that young master?Kang Jianfei asked.
Ma Chengkun said: Pan Disheng.
Kang Jianfei's doubts disappeared. It turned out that he was the future famous brand king in Hong Kong. It seemed that the guy was planning to open a famous brand store a few months in advance.
Seeing his son coming, Pan Jinxi took off the pipe from his mouth and knocked the ashes, and said: When you come back this time, you should go to the company to do things, right?
The Pan family is in a watch shop. Pan Jinxi is also old, so naturally I hope that his son can join the company to do things early and exercise his abilities.
Wait for the right time and slowly hand over the family business that you have made in your life to your son.
But Pandison didn't appreciate it. After returning from studying in the United States last year, the young man actually went to his family's watch shop to work as a salesperson for half a year, and then went to a famous Swiss watch and jewelry store as an apprentice.
Pandison, who had been an apprentice in Switzerland for a year and a half, can now assemble clocks by himself. After returning to Hong Kong some time ago, he has been running in major clocks and jewelry stores in Hong Kong, but he never mentioned working in a family company.
Hearing Pan Jinxi’s question, Pan Disheng finally expressed his thoughts: Daddy, I want to borrow $1 million from you and open a watch and jewelry store by myself.
Pan Jinxi was blowing his beard and said unhappy: I am the watch business. If you don’t take care of so many watch shops at home, you actually want to open a store by yourself. Are you crazy?Do you think you have to start your own business to exert your abilities?You are my son, and if I die, these watch shops are all yours!
Pandison sorted out his words and said: Daddy, what I want to open is not an ordinary watch shop, but a famous watch shop.
Pan Jinxi said with a funny look: You are the one with your famous brand again. Among the 10,000 people in Hong Kong, it is difficult for you to find someone who likes to buy famous brand.As soon as your store opened, I promised to close in one month and there were no customers at all!
Pandison thought about it and said: Daddy, maybe I can try it. If it fails, go home to do things honestly.
real?Pan Jinxi asked.
Pandison nodded and said: Really.
Well, I'll wait for your watch shop to close!
Pan Jinxi smiled.
Although 1 million US dollars is a big amount, it is worth it if my son can calm down and go back to the family company to do things.
After the father and son's deal was concluded, they were in a happy mood.
Pan Disheng took a copy of the Oriental Daily and opened it. He has read the Oriental Daily every day for the past half month.It is not to read the serialization of "The Legend of Qin", but to read the ads of the supplement.
Yes, ads!
Since half a month ago, Oriental Daily has spent a whole page every day, and no articles are available. The popular articles are just four big characters "Oriental Fashion".
"Oriental Daily" has already seen sales soaringly during this period, and many people are paying attention to it. Now such a bizarre thing suddenly happens, which will naturally attract countless speculations.
On the first day, people saw that there were only four big characters in a certain page of the Oriental Daily that touched their heads and didn't know their brains, and they thought that the typography or the layout personnel made a mistake.
Especially those who were working with the Oriental Daily, they even posted articles to mock their unprofessionality and actually made such low-level mistakes.
The next day, the page was still very popular, and there were still four big characters: Oriental Fashion.However, under these four big characters, there is another line of small characters: What is fashion?
At this moment, no one thought it was because of a low-level mistake in the Oriental Daily, but it was based on the meaning.
But the problem is that this page has only a few words, no advertising slogans, no contact number, and no explanation.
Everyone who saw this page of the newspaper was guessing what the hell is doing with the Oriental Daily, how much does it cost to waste a page every day!
People’s psychology is so strange. The more people don’t explain it, the more people want to know the truth.
So, a phenomenon that made people in the newspaper industry laugh and cry. The first thing many people did after getting the Oriental Daily was to go to see the page of the bright red advertisement and see how many more words appeared today.
It was not until the twelfth day that readers finally understood that "Oriental Weekly" was about to be reprinted into "Oriental Fashion" to create the first fashion magazine in Hong Kong.
On the thirteenth day, a subscription phone number appeared in that newspaper, but the price of "Oriental Fashion" was a bit outrageously expensive. It costs 6 yuan per book, which is nearly twice as expensive as the 35 yuan of "Ming Pao Weekly".
After Pan Disheng returned to Hong Kong, he was doing market research on the watch and jewelry industry, but he must read the Oriental Daily every day, which attracted him because of the four words "Oriental Fashion".
What is fashion?
Different people have different understandings of fashion.
As a person who wants to return to Hong Kong to be a famous brand, Pandison's understanding of fashion is famous brands, and uses fashion to stimulate people's desire to buy famous brand watches and jewelry.
Today's Oriental Daily is no longer a full-page bright red, but a magazine cover is printed in full color. The cover is a luxurious beauty wearing a black evening dress, and several large and thick fonts next to it read: Warmly congratulate Hong Kong's first fashion magazine "Oriental Fashion" on the official release!
Pan Disheng laughed in surprise when he looked at the newspaper, but he was impressed by the people who planned this series of publicity. The advertising campaigns over the past half month were simply amazing.
After arousing the curiosity of more than 100,000 readers across Hong Kong, the true face of this magazine was released bit by bit, so that "Oriental Fashion" was well known in Hong Kong before it was published.
At this moment, the Filipino maid held a cowhide bag and placed it on the table in front of Pandison: Young Master, the postman said that the magazine you ordered was here.
Pan Disheng knew that it was his own book "Oriental Fashion". When he opened it, he was also deeply shocked by the photo of Zhao Yazhi on the cover.
He was not shocked by Zhao Yazhi's beauty, after all, he had seen countless works by Zhao Yazhi, and he was shocked by the superb styling and photography skills of this photo.
Pandison wants to return to Hong Kong to be a famous brand, so he naturally often pays attention to European and American fashion magazines. Compared with the current cover photo, the photos of European and American fashion models seem to be a level mediocre.
When you open the magazine, there is a revision statement in front of it, which roughly means: Hong Kong is a modern metropolis, but fashion has not kept up with the world trend. The magazine "Oriental Fashion" is to lead the trend of Hong Kong and build an oriental fashion capital.
Next is the directory page, and then the advertising page. What is the advertising page? Zhongji Suit Advertisement. Pan Disheng was speechless and felt that the advertisement was simply ruining this fashion magazine.
Then there is a long article about Zhao Yazhi, titled "Fashion Beauty Zhao Yazhi".
The article praises and praises Zhao Yazhi very much, but with the accompanying pictures in the article, it will not make people disgusted.
Even women will only feel envious when they see it, and then think about how to dress up to be more beautiful.
The following pages are simply Zhao Yazhi's photo album, which combines different styles of clothing, hairstyles and jewelry to create a perfect woman who transcends the aesthetics of this era.
Especially the group of photos of Zhao Yazhi's professional women, in this era without the concept of office girls, it has a strong visual impact. It turns out that women can be so beautiful in professional clothes.
Before Pan Disheng finished reading the magazine, he began to search for the copyright page of the magazine, called to talk about the reservation of advertising space, and at the same time began to look for Zhao Yazhi's contact information. He decided to ask Zhao Yazhi to be the spokesperson for his future famous watch and jewelry store.
……
Because the price of "Oriental Fashion" is too high, although it has become famous after days of publicity in the newspaper, the order sales of the first issue are only more than 1,000 copies.
Another 8,000 copies of "Oriental Fashion" were directly put into the market, and Ma Chengkun originally thought that these 8,000 copies would have to be bought in a week before they could be sold out.
But just the second day after the magazine was launched, the distribution department received news that the market was in a hurry and requested to be printed. The 8,000 copies of "Oriental Fashion" were sold out in one and a half days.
There are a total of several types of people who buy magazines: one is a man who buys the magazines and looks like a beautiful photo; the second is Zhao Yazhi's fans who naturally have to collect beautiful photos of their idols; the third is a woman who buys the magazines and learns how to dress herself up; the fourth is a tailor who buys the magazines and studies the characteristics of the clothing.
Most of the clothes of ordinary Hong Kong citizens are made with tailors. After some women saw the beautiful clothes in "Oriental Fashion", they pointed out that the tailor should do them in the style of the magazine.
The result is that all tailors from Hong Kong alone contributed hundreds of sales of "Oriental Fashion".
At some point, a whirlwind seemed to blew on the streets of Hong Kong, and all women were wearing new styles of clothes.
Those clothes are simple and cheerful, with a strong independent feminine style, and are neutral but not without the charm of women.
A French photographer in Hong Kong also took several sets of photos of street women in Hong Kong.
This set of photos was published by the French fashion magazine "ELLE" six months later, and immediately attracted the attention of thousands of women in Europe. Many famous European fashion designers rushed to Hong Kong to collect inspiration materials.
Who knows that these clothes are just the style of the streets of later generations. They are just ordinary Hong Kong tailors who spent a few days making them in Kang Jianfei's vague description.
Zhao Yazhi, who caused this fashion trend, quietly doubled her value, from a TVB popular star to a female fashion idol, becoming a synonym for elegance, independence and gentleness.
……
On the fifth day of "Oriental Fashion" launch, Kang Jianfei was about to go to Shaw Brothers to rent filming equipment, but before he could go out, he received a call from Ma Chengkun himself.
Ma Chengkun's voice was light on the phone and said happily: A Fei, "Oriental Fashion" sales have exceeded 15,000, and it seems that it can sell more.I just asked someone to send 50,000 yuan to your account, and you can take the time to check it out.In addition, I have prepared the newspaper page for you. When will your movie be promoted, come and tell me five days in advance that I can let the people below make arrangements early.
Kang Jianfei and Ma Chengkun agreed that if "Oriental Fashion" could sell 15,000 copies, Ma Chengkun would give him a planning fee of 30,000 yuan and promote his movies for free.
Now Ma Chengkun paid 50,000 yuan in one lump sum, which obviously made the magazine's prospects very good, and he gave Kang Jianfei an extra 20,000 yuan bonus.
It is naturally very happy to get more money. He said: The promotional advertisements for the movie are roughly a period before the Spring Festival. I hope Mr. Ma can coordinate well.
Ma Chengkun smiled and said: What are you still called Mr. Ma and Mr. Ma?Just call me Brother Ma, I will treat you to dinner one day and I will come out one day.By the way, bring Ms. Zhao with me, and there is another person to come.
Kang Jianfei asked: Is there anything else?
Ma Chengkun said disdainfully: A young man said he wanted to make a famous brand.He was going to let Ms. Zhao endorse the brand, but Ms. Zhao moved again and couldn't find anyone, so she begged me to ask you out.
Who is that young master?Kang Jianfei asked.
Ma Chengkun said: Pan Disheng.
Kang Jianfei's doubts disappeared. It turned out that he was the future famous brand king in Hong Kong. It seemed that the guy was planning to open a famous brand store a few months in advance.
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