Chapter 413: Kill out of the siege

9days ago Celebrity fiction 8
Aqiang, it’s time to get up, you have to go to the art museum early!His wife patted Huang Jiaqiang who was hiding in the quilt, and saw that he couldn't get up, so she simply lifted the quilt.

Huang Jiaqiang had no choice but to sit up with a sleepy look on his face, yawned and said: It won’t be possible for the New Year to rest.

Huang Jiaqiang is the assistant director of the Hong Kong Museum of Art, so he cannot take a vacation even when the Chinese New Year is approaching, because the Art Museum is holding an art exhibition these days, and his work is busier than usual.

After washing up, Huang Jiaqiang swallowed the breakfast whole, picked up his briefcase and a newspaper and left.

After getting on the public bus, Huang Jiaqiang couldn't wait to spread the Oriental Daily in his hand. Kang Jianfei's "The Journey of Ethereal" was about to come to an end.

Huang Jiaqiang was influenced by his grandfather who loved martial arts and had been obsessed with various martial arts novels since he was a child.

After graduating from the Chinese University of Hong Kong, he soon entered the Hong Kong Art Museum to be an assistant director. This position is often so idle that it makes people panic, so Huang Jiaqiang began to write martial arts novels with entertainment.

However, before these martial arts novels could be published, Huang Jiaqiang was attracted by the imaginative imagination of "The Ethereal Journey" and began to imitate and write novels of cultivation.

Huang Jiaqiang's novel of cultivation has been written for more than 200,000 words, but he has no news when he is sent to the newspaper, and it is obviously not popular with the editor.

On the way to the Hong Kong Museum of Art, Huang Jiaqiang finished watching "The Ethereal Journey" in the bus, and suddenly felt a little empty.

He has been pursuing this book for three years, and his family still has two single-books of "The Journey of Ethereal". Now he is really reluctant to leave when he hears that the finale is about to be.

However, compared with traditional martial arts novels, "The Journey of Ethereal" has too many words. Huang Jiaqiang sometimes feels uncomfortable watching the foot binding cloth of the old lady.

After coming to the art museum, Huang Jiaqiang immediately started working. Today is the last of the art exhibition, but as an assistant director, he is still very busy.

At noon, he only ate a boxed lunch and continued to work. Huang Jiaqiang was busy until the store closed before leaving. He was too lazy to take the bus and called a taxi home.

I'm exhausted today, I'll make chicken soup for you.The wife said and walked towards the kitchen.

Huang Jiaqiang threw his coat on the hanger, spread his whole body on the sofa to watch TV, and said: I am not tired, but I just think that my work is too boring and I always want to quit my job to do something else.

My wife put the chicken soup out and was silent for a moment and said: If you don’t like it, just change your job, but have you ever thought about finding a new job?

Haven't thought about it yet.

Huang Jiaqiang actually complained casually. He is 31 years old this year. Not only did he have a wife, but he also has a child who has just learned to speak. How can he change jobs casually?

The assistant director of the Hong Kong Museum of Art, whose salary is already at the level of a senior white-collar worker, I wonder how many people envy him.

Huang Jiaqiang sat on the table, and his wife helped him serve a bowl of soup, and then went to feed the crying child.

Huang Jiaqiang caught cold dishes and put on wine, but his eyes were involuntarily turned to the TV. He saw the flying machine passing through the night sky in the movie screen, and the tracked chariot broke through the skeleton bones and advanced. Lasers were shot from time to time in the darkness, followed by explosions.

The end of the world is only two seconds later, and then the picture turns to modern times. Michael Bean slams Schwarzenegger with a rifle, who stands up without any trouble.

Then the camera cuts again, and only the robot metal skeleton on the upper body crawls on the ground to chase the helpless heroine.

boom!

The explosion sounded, and a ball of flame burned out three big words "Terminator", and then the voice-over came: The doomsday epic science fiction blockbuster "Terminator", released in a hot spring festival!

Huang Jiaqiang has been busy doing art exhibitions these days and really doesn't have the energy to pay attention to movies, but he is attracted by the movie trailer on TV.

The advertisement for "Terminator" is not over yet. After the trailer, everything was happening. Suddenly, Brigitte Lin held the microphone and smiled at the camera: Hello, everyone, I am Brigitte Lin, I wish you all good luck in the Year of the Rat."Terminator" is a science fiction blockbuster made by Mr. Kang Jianfei invested tens of millions of dollars. I like this movie very much, and the classics are definitely not to be missed!

After Brigitte Lin finished speaking, it was Chow Yun-fat who came out again: Happy New Year, Hello everyone, I am Chow Yun-fat.The movie "Terminator" is super serious, and I recommend it to you here.

Happy New Year, I am Ng Man-tat, and I’m very good at "Terminator"...

Happy New Year everyone, I am Cherie Chung, I love watching "Terminator"...

I am Leslie Cheung, and I recommend "Terminator"...

classic……

nice……

Shocking...

The faces of celebrities on TV changed rapidly. At first, they said the complete words, but later a celebrity basically only said two or three words.

After more than ten seconds of advertisement, more than twenty stars appeared, all of whom recommended "Terminator".

Huang Jiaqiang's wife was stunned and suddenly said: It would cost a lot of money to invite so many celebrities to advertise, right?

Maybe.Huang Jiaqiang couldn't figure it out either.

In fact, Kang Jianfei didn't spend much money on commercials. Anita Mui and Leslie Cheung are all stars under his command. They just need to say a word to the camera. If they have to charge money, Kang Jianfei would be shameless.

On the contrary, Feng Huáng Taiwan spent a lot of money on DreamWorks according to normal advertising fees.

Wife, today's art exhibition has ended, let's go to watch "Terminator" tomorrow.

Huang Jiaqiang suddenly said, but he was thinking about sending the novel he wrote to Kang Jianfei, and maybe he would be attracted by the other party's wise eyes.

This Mr. Huang Jiaqiang has a pen name in the future, Huang Yi.

……

More than 20 top and first- and second-tier celebrities advertise at the same time, and the promotional effect is definitely awesome.

Even viewers who don’t like watching science fiction movies will become curious about "Terminator" after watching the advertisement, wanting to know why this film can get so many celebrity recommendations.

What's more, there are many movie trailers in the advertisement, and their exciting shots also prove that this film is indeed of high quality.

Starting from the 28th day of the twelfth lunar month, the attendance rate of "Terminator" in major theaters began to gradually increase, and by the first day of the Lunar New Year, it had an average attendance rate of 61%.

Don’t think that the attendance rate is very low. You should understand that there are five good movies competing for box office during this year’s Spring Festival, and it has entered the second week of the Spring Festival. The single-day box office of the other four films is declining, and only "Terminator" is growing in reverse.

The most obvious decline in attendance is "Teppanyaki". This return work by the cold-faced laughing craftsman Xu Guanwen is obviously not comparable to "The Best Partner: The Queen's Secret Order".

The two urban comedies had a small box office difference at the beginning of their release, but as time went by, Teppanyaki quickly lost.

After one week of the Spring Festival, the box office champion was "The Queen's Secret Order", with a cumulative box office of 10.76 million in Hong Kong; the second-ranked box office was actually the "Shaolin Boy" of Yindu Institution, with a cumulative weekly box office of 8.93 million; the third-ranked box office was "Teppanyaki" turn 8.42 million; "Ultimate" and "Star Wars 3" also bit tightly behind, with weekly box offices of 8.37 million and 7.11 million respectively.

From the box office data of several movies, we can see that this year's box office battle in the Spring Festival is actually killing one thousand enemies and losing 800.

The box office of "The Queen's Secret Order" in the parallel space is close to 30 million in Hong Kong, but judging from its first week of box office of just over 10 million, it is probably the box office will eventually be two or three million less than the original time and space.

In the second week of the Spring Festival, the attendance rate of "Teppanyaki" began to drop sharply, and the accumulated box office was quickly surpassed by "Terminator" of the New Era theater.

"Star Wars 3" is even worse. With Jiang Zhiwen reluctant to invest in the advertising, all the audience was pulled away by several other movies, leaving only some loyal fans of "Star Wars" still being visited.

One week after the screening of "Star Wars 3", the average attendance rate was only 37%. The six theaters that cooperated with Anle Theater have all painted "Star Wars 3", leaving only Jiang Zhiwen's own four family theaters to continue to be screened.

However, under Kang Jianfei's strong promotion, the attendance rate of "Terminator" began to slowly rise. This movie, which could only sell more than 9 million yuan in Hong Kong, successfully won tens of millions of yuan on its 11th day of its release.

Sometimes a good movie does not necessarily lead to a good box office, and a good distribution promotion is as important as the quality of the movie itself.

Just like the inventor of WeChat obtained a patent in 2006, but he had a good thing in his hand but couldn't make money. It was not until he bought the patent by Pengxun in 2012 that he quickly promoted WeChat with Tencent's huge user base.

For the inventor of WeChat, his heart was bleeding when he saw that WeChat is profitable now, but can he make WeChat bigger by himself?

The situation of the Spring Festival period became clear in the second week. "The Queen's Secret Order" is the favorite comedy of Hong Kong audiences and is a well-deserved winner, followed by the costume kung fu film "Shaolin Boy" and the Hollywood science fiction film "Terminator".

When the second week of screening ended, "Best Partner 3" accumulated a box office of 16.72 million, "Shaolin Boy" accumulated a box office of 13.58 million, and "Terminator" also reached 12.45 million.

After half a month of screening, the box office of the three movies began to weaken. At this time, Shaw's "Goro Gossip Stick" suddenly came out.

Unfortunately, Liu Jialiang's movie, which only took more than half a month to shoot and later, was not accepted by the audience at all. It was just 9 days after it was released.

Daheng Shao was depressed again...

Although the box office of "Terminator" is several million less than "Best Partner 3", it has received no less attention than "Best Partner 3".

Because this is the second Western film with a box office of over 10 million in Hong Kong, the first one is "ET Alien" released by Shaw Brothers.

With the box office of "Terminator" exceeding 10 million, there are also more comments about this movie, and almost all of them are very positive reviews.