Macau TV is popular!
In just one week, after the promotion of cable TV operators in various places, Macau TV quickly became popular in Southeast Asia, Hong Kong, Macao and Taiwan.
The most popular one is in Taiwan, because it can only receive the third one here for a long time. Even illegal TV stations can only broadcast some pirated movies and TV series. Taiwanese young people can only describe Macau TV’s programs as crazy.
Of course, there is another very important reason why Macau TV’s programs are accepted by Taiwanese people. 80% of the programs on Macau TV use Mandarin, which is what Taiwan calls Mandarin.
Macau TV's audience-oriented Chinese group in the entire East Asia, while Nanyang and Hong Kong, Macao and Taiwan are relatively mixed, including Mandarin, Minnan, Cantonese and other types. For example, Minnan and Cantonese are extremely popular in Singapore, Malaysia and other places, and are the daily language of the people.
After detailed consideration and discussion, the production team of Macau TV's program decided to set the main language of the program in Mandarin.
The reason is very simple. As a national official language for decades, basically all Chinese can understand it.
Especially in the 1960s to the early 1970s, whether it was a movie made in Hong Kong or Taiwan, the lines and dialogues were all in Mandarin dialogues, and the audience in Southeast Asia still watched them with relish.
Until "A Chinese Ghost Story" was released in Hong Kong, less than a week, the number of families watching Macau TV in Taiwan exceeded 80,000, which was almost like a virus.
This situation quickly attracted the attention of relevant departments in Taiwan. However, after investigation, it was found that Macau TV was all entertainment programs and did not involve anti-KMT promotions, and basically turned a blind eye.
Taiwan has been in chaos in recent years. There are KMT factional struggles inside, and the US imperialists are forcing the process of democracy every day. There are also a group of Green Party who are like clowns playing street politics, but intellectuals are still joining in the fun.
The Taiwan authorities are almost out of control over the management of the people, so how can they be in the mood to deal with a satellite TV station that plays entertainment programs?
The Macau TV program had a great impact on the ratings of the third Taiwan Taiwan. The third Taiwan quickly reported to the News Bureau, and the News Bureau then negotiated with the law enforcement department.
The result is that illegal limited TV stations in Taipei City and some areas of Taipei County have been banned, but nothing happened in Taipei unexpected places. In many places, even the police chief’s homes have illegal closed routes, and even crack down on me!
The banned Oriental Entertainment Group returned to Taiwan in this way and was quickly accepted by the Taiwanese public.
Macau TV has to play three TV series a day, one in the morning, afternoon and evening, and there are three episodes in the morning and afternoon, and two episodes in the evening.
There are also two episodes of cartoons in the evening, with a classic movie being played in the evening, as well as eight fixed programs including music, film news, gossip, variety shows, plus a Portuguese news requested by the Portuguese government.
There are many celebrities joining the program, but the production cost is actually not high, because those participating in the recording of the program are all signed artists from Oriental Culture and Entertainment Group, so you can just give it a little notice fee.
It’s not that Kang Jianfei is too stingy, but for these celebrities, they are on the show to increase exposure and promote new movies and records. Ordinary little celebrities can’t even get on, and even if they pay, they are not qualified to participate in the recording of the show.
Oriental Culture and Entertainment Group has so rich resources. The old TV series and movies played by Macau Satellite TV are all purchased in batches at low prices, which is almost no different from being picked up for free.
The dark horse animation company has just produced its first cartoon "Crayon Shin-shi". The first 20 episodes were popular in Hong Kong after being broadcast on Feng Huáng. The cartoon now broadcast by Macau TV is the replay of the first 20 episodes "Crayon Shin-shin-shi".
It can be said that the cost of purchasing programs of Macau TV is outrageously low. Since the TV station itself only needs to produce Portuguese news and all other programs are purchased out, the administrative expenses are also small, and the advertising fees collected are deducted at any time, and the rest is all net profit.
There are only more than 100,000 cable TV viewers in Hong Kong, and they are all users of Feng Huáng Channel (the predecessor of Feng Huáng Channel was cable TV).
In order to allow people in Hong Kong to see Macau TV, Macau TV cooperated with Feng Huáng. Feng Huáng Station applied for a full half year and was finally allowed to change the original cable channel to the third wireless channel entertainment station after the Chinese and English stations, and broadcast Macau TV programs with ordinary TV signals.
Whether it is Hong Kong's Feng Huáng TV or cable TV operators in other regions, they can receive a considerable promotional fee and commission.
As for how much money you can get, it depends on the respective cable TV radiation range and population. Macau TV's expenditure in this regard is actually higher than the administrative expenses and program production costs of the TV station.
In the first month, even though Macau TV was loved by the audience in Nanyang and Hong Kong, Macao and Taiwan, it was still operating at a loss and lost more than the original Macau TV station.
The Portuguese-Macao government could not sit still at first. Before they could ask Kang Jianfei for an explanation, Macau TV suddenly announced that it would increase the original advertising costs by triple, the advertising costs during prime time by five times, and the advertising costs of super popular programs by ten times.
Kang Jianfei is not crazy. After the advertising fee of Macau TV increased exponentially, not only did the number of merchants willing to advertise, but more and more.
There are two reasons for this. One is that the advertising fee standard was set very low when Macau TV started broadcasting. The other is that Macau TV's ratings have been increasing like snowballs. In just one month, the number of viewers in Taiwan alone has exceeded 800,000, and it is still increasing.
Since Macau TV is an overseas TV, it is impossible to enter Taiwan to broadcast programs under martial law.
But Taiwanese merchants don’t care about these. 75% of Macau TV’s advertisers come from Taiwan because half of Asian viewers have the opportunity to see them. This is much more cost-effective than advertising on Taiwan’s local TV stations.
Moreover, although the largest shareholder of Macau TV is Kang Jianfei, Macau TV is nominally owned by the Portuguese-Macao government, and Taiwan cannot declare it an illegal TV station. At most, it can only be banned in Taiwan. These Taiwanese businessmen can therefore find Macau TV to advertise without any worries.
Until the summer of 1986, Macau TV's total advertising revenue in five and a half months reached US$18 million, which was due to the small advertising expenses in the first month, otherwise it would have made more money.
Macau TV's various cost expenditures (including program purchases, promotion fees and commissions) in the past few months do not exceed US$4 million, and it also makes a net profit of more than US$13 million after tax, which is several times more than Feng Huáng TV's pure profit.
When Stanley Ho saw the profit statement, he was so surprised that he didn't know what to say. A TV station that he had no hope at all actually came back to life in Kang Jianfei's hands, and his average monthly net profit was more than 2 million US dollars.
The elite English newspaper of the South China Morning Post commented: Kang Jianfei is undoubtedly the most successful entertainment businessman in Asia, and every investment in the entertainment industry has made considerable profits.Even the cartoon "Crayon Shin-chan" by Dark Horse Animation Company has been sold to more than a dozen countries around the world, and Asia has caused a crayon Shin-chan craze.Investing in Macau TV is one of Kang Jianfei's most classic works, and it is amazing from the content of the program to the promotion...
Of course, this is a story later. Macau TV is still just a hot topic now, and it will take a few more months to be really popular.
Hong Kong media are not paying attention to Macau TV now, but Kang Jianfei's new film "A Chinese Ghost Story".
Since "Shushan" opened the eyes of Hong Kong audiences, "A Chinese Ghost Story" is a relatively similar costume drama film. Many media have predicted that "A Chinese Ghost Story" may be negatively affected by "Shushan".
After all, "Shushan" is really well filmed, and the audience who has been raised in the eyes may not buy the account of "A Chinese Ghost Story".
On the contrary, "The Best Partner: Saving the Crazy Bo" from New Art City has made a comeback after a year, and movie fans and media have high expectations for it.
In just one week, after the promotion of cable TV operators in various places, Macau TV quickly became popular in Southeast Asia, Hong Kong, Macao and Taiwan.
The most popular one is in Taiwan, because it can only receive the third one here for a long time. Even illegal TV stations can only broadcast some pirated movies and TV series. Taiwanese young people can only describe Macau TV’s programs as crazy.
Of course, there is another very important reason why Macau TV’s programs are accepted by Taiwanese people. 80% of the programs on Macau TV use Mandarin, which is what Taiwan calls Mandarin.
Macau TV's audience-oriented Chinese group in the entire East Asia, while Nanyang and Hong Kong, Macao and Taiwan are relatively mixed, including Mandarin, Minnan, Cantonese and other types. For example, Minnan and Cantonese are extremely popular in Singapore, Malaysia and other places, and are the daily language of the people.
After detailed consideration and discussion, the production team of Macau TV's program decided to set the main language of the program in Mandarin.
The reason is very simple. As a national official language for decades, basically all Chinese can understand it.
Especially in the 1960s to the early 1970s, whether it was a movie made in Hong Kong or Taiwan, the lines and dialogues were all in Mandarin dialogues, and the audience in Southeast Asia still watched them with relish.
Until "A Chinese Ghost Story" was released in Hong Kong, less than a week, the number of families watching Macau TV in Taiwan exceeded 80,000, which was almost like a virus.
This situation quickly attracted the attention of relevant departments in Taiwan. However, after investigation, it was found that Macau TV was all entertainment programs and did not involve anti-KMT promotions, and basically turned a blind eye.
Taiwan has been in chaos in recent years. There are KMT factional struggles inside, and the US imperialists are forcing the process of democracy every day. There are also a group of Green Party who are like clowns playing street politics, but intellectuals are still joining in the fun.
The Taiwan authorities are almost out of control over the management of the people, so how can they be in the mood to deal with a satellite TV station that plays entertainment programs?
The Macau TV program had a great impact on the ratings of the third Taiwan Taiwan. The third Taiwan quickly reported to the News Bureau, and the News Bureau then negotiated with the law enforcement department.
The result is that illegal limited TV stations in Taipei City and some areas of Taipei County have been banned, but nothing happened in Taipei unexpected places. In many places, even the police chief’s homes have illegal closed routes, and even crack down on me!
The banned Oriental Entertainment Group returned to Taiwan in this way and was quickly accepted by the Taiwanese public.
Macau TV has to play three TV series a day, one in the morning, afternoon and evening, and there are three episodes in the morning and afternoon, and two episodes in the evening.
There are also two episodes of cartoons in the evening, with a classic movie being played in the evening, as well as eight fixed programs including music, film news, gossip, variety shows, plus a Portuguese news requested by the Portuguese government.
There are many celebrities joining the program, but the production cost is actually not high, because those participating in the recording of the program are all signed artists from Oriental Culture and Entertainment Group, so you can just give it a little notice fee.
It’s not that Kang Jianfei is too stingy, but for these celebrities, they are on the show to increase exposure and promote new movies and records. Ordinary little celebrities can’t even get on, and even if they pay, they are not qualified to participate in the recording of the show.
Oriental Culture and Entertainment Group has so rich resources. The old TV series and movies played by Macau Satellite TV are all purchased in batches at low prices, which is almost no different from being picked up for free.
The dark horse animation company has just produced its first cartoon "Crayon Shin-shi". The first 20 episodes were popular in Hong Kong after being broadcast on Feng Huáng. The cartoon now broadcast by Macau TV is the replay of the first 20 episodes "Crayon Shin-shin-shi".
It can be said that the cost of purchasing programs of Macau TV is outrageously low. Since the TV station itself only needs to produce Portuguese news and all other programs are purchased out, the administrative expenses are also small, and the advertising fees collected are deducted at any time, and the rest is all net profit.
There are only more than 100,000 cable TV viewers in Hong Kong, and they are all users of Feng Huáng Channel (the predecessor of Feng Huáng Channel was cable TV).
In order to allow people in Hong Kong to see Macau TV, Macau TV cooperated with Feng Huáng. Feng Huáng Station applied for a full half year and was finally allowed to change the original cable channel to the third wireless channel entertainment station after the Chinese and English stations, and broadcast Macau TV programs with ordinary TV signals.
Whether it is Hong Kong's Feng Huáng TV or cable TV operators in other regions, they can receive a considerable promotional fee and commission.
As for how much money you can get, it depends on the respective cable TV radiation range and population. Macau TV's expenditure in this regard is actually higher than the administrative expenses and program production costs of the TV station.
In the first month, even though Macau TV was loved by the audience in Nanyang and Hong Kong, Macao and Taiwan, it was still operating at a loss and lost more than the original Macau TV station.
The Portuguese-Macao government could not sit still at first. Before they could ask Kang Jianfei for an explanation, Macau TV suddenly announced that it would increase the original advertising costs by triple, the advertising costs during prime time by five times, and the advertising costs of super popular programs by ten times.
Kang Jianfei is not crazy. After the advertising fee of Macau TV increased exponentially, not only did the number of merchants willing to advertise, but more and more.
There are two reasons for this. One is that the advertising fee standard was set very low when Macau TV started broadcasting. The other is that Macau TV's ratings have been increasing like snowballs. In just one month, the number of viewers in Taiwan alone has exceeded 800,000, and it is still increasing.
Since Macau TV is an overseas TV, it is impossible to enter Taiwan to broadcast programs under martial law.
But Taiwanese merchants don’t care about these. 75% of Macau TV’s advertisers come from Taiwan because half of Asian viewers have the opportunity to see them. This is much more cost-effective than advertising on Taiwan’s local TV stations.
Moreover, although the largest shareholder of Macau TV is Kang Jianfei, Macau TV is nominally owned by the Portuguese-Macao government, and Taiwan cannot declare it an illegal TV station. At most, it can only be banned in Taiwan. These Taiwanese businessmen can therefore find Macau TV to advertise without any worries.
Until the summer of 1986, Macau TV's total advertising revenue in five and a half months reached US$18 million, which was due to the small advertising expenses in the first month, otherwise it would have made more money.
Macau TV's various cost expenditures (including program purchases, promotion fees and commissions) in the past few months do not exceed US$4 million, and it also makes a net profit of more than US$13 million after tax, which is several times more than Feng Huáng TV's pure profit.
When Stanley Ho saw the profit statement, he was so surprised that he didn't know what to say. A TV station that he had no hope at all actually came back to life in Kang Jianfei's hands, and his average monthly net profit was more than 2 million US dollars.
The elite English newspaper of the South China Morning Post commented: Kang Jianfei is undoubtedly the most successful entertainment businessman in Asia, and every investment in the entertainment industry has made considerable profits.Even the cartoon "Crayon Shin-chan" by Dark Horse Animation Company has been sold to more than a dozen countries around the world, and Asia has caused a crayon Shin-chan craze.Investing in Macau TV is one of Kang Jianfei's most classic works, and it is amazing from the content of the program to the promotion...
Of course, this is a story later. Macau TV is still just a hot topic now, and it will take a few more months to be really popular.
Hong Kong media are not paying attention to Macau TV now, but Kang Jianfei's new film "A Chinese Ghost Story".
Since "Shushan" opened the eyes of Hong Kong audiences, "A Chinese Ghost Story" is a relatively similar costume drama film. Many media have predicted that "A Chinese Ghost Story" may be negatively affected by "Shushan".
After all, "Shushan" is really well filmed, and the audience who has been raised in the eyes may not buy the account of "A Chinese Ghost Story".
On the contrary, "The Best Partner: Saving the Crazy Bo" from New Art City has made a comeback after a year, and movie fans and media have high expectations for it.
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