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Chapter 45 Hot Spots

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In just three days, "Forrest Gump", released in 2,300 theaters, swept away more than 42 million yuan in North America, easily squeezing "The Speed ​​of Life and Death", which had previously topped the list. Although such results cannot be considered the last one, they can be said to be unprecedented, and it is much more than the original version in memory.

Adrian thought this was normal. From the beginning, he had been working hard on publicity. He used posters in various popular locations and advertisements in various media. What's more, he also had a TV station in his hands. If the box office was not as good as the original, he could wash his hands and stop doing it.

However, it is a bit regrettable that although the current Internet has basically taken shape, it is still very immature. Although Adrian also asked someone to make the official website of the movie "Forrest Gump" and even posted a link to advertise on Yahoo, the response caused was not much more than that of traditional media.

If it is a few years later, or even two years later, if it is promoted on the Internet, it will definitely increase the box office of the first week by about 10 million.

Viral marketing is not a profound theory. It had similar methods before the Internet appeared, but the spreading speed of the Internet was several times faster than that of ordinary newspapers and TV stations, so this name was just a change of name for professionals. Only ordinary people would think it sounds amazing.

In any case, the cinema at the end of 1994 was completely the world of "Forrest Gump". If a family goes to watch a movie after Christmas, it will definitely be the first choice. Cinemas across the United States often have to book tickets several days in advance before they can watch it. Such a grand occasion is probably comparable to the big ship and the space opera prequel in a few years.

Needless to say, the one-sided criticism community is already a movie with the main theme that can no longer be the main theme. Even if you are picking up the tricks, you can only start with shooting skills or the performances of the actors, but rarely attack the theme of the movie. Whether it is mainstream media or tabloids, they are so unscrupulous, but they have to be divided into situations. In this environment, they will definitely attract sieges. In that case, they will not only not attract attention, but will become rats crossing the street.

As for Glum Winston, who was criticized for being so heavily before the release, he also became a mute at this time. Although this old man was stubborn, he was not a fool. Therefore, although he went to the cinema on the night of the release of "Forrest Gump", he did not write any targeted words.

As a result, the next day, there were all applauded articles, and almost no one accused the plot of the plot of the original work, and it was even more impossible for the depressed Winston to write. What's more, because the movie was warmly welcomed, the sales of the original work also increased a lot. Therefore, when a tabloid reporter came to him to write some harsh criticism, the old man refused helplessly and firmly.

Main theme movies are always popular in mainstream society, especially main theme movies that are very well-made and know how to market. After obtaining the data, Adrian said in an exaggeration. He remembered a rather mean brief review about Forrest Gump that he had watched in his previous life, which means: Follow the government and there will definitely be good results.

It seems that way, but following the government should be followed by mainstream values, such as participating in anti-war rally or reporting the Watergate incident, etc.

It is different to know how to produce and promote. Thinking about some Chinese movies in my memory, there are many other factors, but the precision of the production and promotional techniques are really ashamed.

Well, let alone this, although "Forrest Gump" was released late during the entire Christmas period, its popularity is incomparable to other movies, especially for those who grew up in the 1960s and 1970s and are now married and have children and are rushing for life. I love this movie very much.

This brought me a lot of memories, those crazy experiences when I was young, those major historical events, were very exciting.

A couple who took their children to watch the movie said this in an interview with reporters on the street.

They are not as interested in the meaning behind the movie as critics. What impressed them is the things they knew and experienced by Forrest Gump, and of course, the excellent qualities reflected in Forrest Gump.

Therefore, in just over two weeks, the movie passed the $100 million box office mark in North America and always topped the North American box office rankings.

Faced with such a grand occasion, some people are happy and some are worried, especially for several major companies, this is quite bad news.

As we all know, at this time of the year, major companies not only have to fight for the box office, but also rack their brains for the honor of the Oscars.

Countless movies that have gone for awards and honors have been selected to be released at the end of the year in order to leave a deep impression in the judges of the film school.

After all, not every movie will be finished when the judges are selected, so the comments of some well-known film critics will also affect their judgments. The more they can hype at this time, the more impressive the judges, and the more they can leave a deep impression, the more conducive they will be to their own competition.

Therefore, even if many movies are not released, they still have to win the Oscar nomination ticket for pre-screening in mainstream theaters for 7 days. This is the case with "Little Woman" produced by Bosworth Pictures.

Most of the time, we use our own means to build momentum for our own movies. Works that are very likely to win the best movies as soon as they are released are very rare, such as last year's "Schindler's List" or...

This year's "Forrest Gump"!

This is the headache for Hollywood film companies. Adrian's "Forrest Gump" is so in line with the value of mainstream society. From any angle, it is the most powerful competitor of the best Oscar movie. The possibility of getting it will not be below 80%. What motivation do they have to fight for?

Last year was Schindler's List and this year was Forrest Gump. How could he do this?!Senior executives and producers of various film companies can't help but lament and complain.

But compared to this, they are pretty good, and Disney is facing even worse.

I wonder why there is no news at all.In the spacious and simple-style conference room, Michael Eisner, sitting in the head, looked at his subordinates with a cold face.

Their methods are too hidden and it is difficult for us to notice.

A manager replied carefully, if it weren't for their announcement, it would probably take a long time for us to discover it.

This is not a reason. If you are careful and careful, this will not happen at all.Although Eisner's tone was cold, anyone could hear the anger suppressed in it.

They have considerable advantages, otherwise they would not have chosen to publicly announce their acquisition of ABC at this time, and we are all focused on negotiations and it is normal not to notice these small actions.

Terry Eiger, who was sitting on his left, said at this time, "He was Eisner's confidant, and at this time he happened to calm the other party's anger."

So, now I need a countermeasure, what are your good opinions?Eisner suppressed his temper, glanced at the conference room and asked.

In January 1995, the most attractive thing in the film industry was "Forrest Gump", a work that is in line with the values ​​of mainstream society and is well-produced.

The most eye-catching thing in the business circle is AC Media’s public announcement that it hopes to acquire ABC!

This news not only caught Disney off guard, but also surprised many people.

It only took about four years since AC Media was founded, but it has had the scale of many companies that have only been in operation for 10 or 20 years. It is amazing to just successfully acquire TBS. Now it actually wants to acquire ABC and is competing with Dinis. I really don’t know where they got the confidence?

Or was he blinded by the previous victory because of his youthful vigor?

A guy who doesn't know the height of the world.After returning to the office, Eisner hummed with disdain.

The meeting did not discuss any results, or did not surprise him.

It is not that easy to seize food from Disney. AC Media is still too young and its foundation is not so stable. Moreover, it wants to get involved in ABC before it has been digested. It is not afraid of internal problems, so Eisner is so disdainful.

But this does not mean that Eisner despises the other party. On the contrary, he attaches great importance to AC Media because their owner Disney's advantage is incomparable to that of the results!

The achievements made by AC Media after taking over TBS are obvious to all. A variety show "Millionaire" immediately increased TBS's ratings a lot, almost reaching the top three cable TV stations. The TV series produced are also very popular. "Friends", which is popular on NBC, is also produced by Bosworth Film, a subsidiary of AC Media. Not to mention there is a CNN News Network, which is a great temptation for ABC.

Although Disney has its own achievements, Eisner has successfully transformed Dinis and achieved its current scale. There is a good difference between cable and wireless TV networks, but some places are consistent, such as pursuing ratings, so Disney cannot compete with AC Media in this regard.

However, Disney also has advantages that AC Media does not have. The past few decades of qualifications alone are enough for ABC to carefully consider if they are willing to sell it.

The capital contained in this is not something that a young company like AC Media can own. What's more, Eisner's operating performance is also there, and Disney's funds are stronger than the other party.

If they think that they are qualified to be ABC after making some achievements on the TV network, they are very wrong.

The sudden knock on the door interrupted Eisner's contemplation, and he immediately raised his head: Please come in.

Hey Mike.The current Disney CEO Michael Orwitz is also his friend.

However, after the other party sat down, Eisner frowned slightly.

Is there anything wrong?He controlled his emotions and asked in a calm tone.

How are you thinking about my proposal?Orwitz asked straight to the point.

proposal?Which proposal?Eisner was a little confused.

Proposal for investing 100 million to purchase 50% of Yahoo shares.Orwitz then showed some dissatisfied expression.

With Eisner's style of doing things in detail, if you don't mean to embarrass people on purpose, then if you forget, you will definitely forget.

And Orwitz was dug from CAA, so it would only be the latter situation, and Orwitz was naturally dissatisfied.

It turned out to be that one.Eisner showed a sudden enlightenment and shook his head, and I rejected it.

Quote?Why?This is a once-in-a-lifetime opportunity!Orwitz's dissatisfaction became more and he unknowingly brought a little questioning in his tone.

Pay attention to your attitude, Mike.

For Eisner, who is already accustomed to taking over power, this tone made him unhappy. The company's energy is now mainly focused on ABC's acquisitions, not those small websites.

It may be a small website now, but it will be hard to say in a few years. This is our entry into the IT industry... Orwitz said discerningly, but before he finished speaking, he was interrupted by the other party: OK, Mike, I said I would not consider it. You should put your energy on what you should put. You almost didn't say a word at the meeting just now.

All of this is the case, what else can Orwitz say?

He raised his hands helplessly, and then stood up: Well, I get it. Frankly speaking, I really don't think AC Media is too threatening, if we do our best.

After saying that, Orwitz had already left, looking at the closed door, Eisner hummed heavily.

Before he worked together, he admired Orwitz very much, but after he dug it up, he found that the other party was not as good as he thought. Last month, the cost of travel, food and drink was nearly one million, and after taking office, he immediately spent about 3 million to decorate the office!

Although Eisner didn't say anything, he was quite dissatisfied.

Sometimes it is like this. When you don’t have much contact with someone and you have a good impression of meeting each other, you think this person is very good, but once you work together, you will find that there are shortcomings everywhere.

What's more, with Eisner's arbitrary and tyranny, he needs a puppet as CEO rather than a talent with his own ideas. This is why he poached his friends to come to Disney. If this is violated, he will definitely be very unhappy.

However, now Orwitz's actions have not yet touched Eisner's bottom line, so even though he was a little dissatisfied, he quickly threw it behind his mind and then put his thoughts on the previous things.

AC Media CEO Eisner has met several times at different cocktail parties. Old Ron Reese's only son is indeed a very capable young man. No wonder he can develop this new company to this scale in a short period of time. Although Old Ron Reese must have helped a lot in the future, it is not possible without outstanding personal abilities.

Of course, there is also his best friend, Adrian Cowell, the chairman of AC Media and the director of Miracle in Hollywood.

If this person hadn't invited him to start a business together, Claude might have worked in the old Ron Reese's company.

After thinking carefully, Eisner immediately put Adrian aside. Frankly speaking, this young man is indeed quite talented. Looking at the achievements he has made in the past five years, it is not an exaggeration to describe it as a genius. It is said that TBS's popular variety show "Millionaire" and "Buffy the Vampire Slayer" which is popular among young people, as well as NBC's most famous TV series "Friends" are all related to him.

What's more, judging from the situation this year, he has a high chance of winning the Oscar for Best Director Award. How many young people can do this?

Even though there are rumors that he has an ambiguous relationship with many female stars, what's the point?

Hollywood directors and producers, as long as they are not sexually frigid or homosexual, no one has ever had a relationship with female stars.

Eisner sometimes really regrets that if Adrian was pulled into Disney, Dinis would have made a bigger leap in his hands.

However, being talented in art does not mean that he has the same talent in business. Otherwise, Adrian would not have handed over AC Media to Cloud to manage. It is reported that it is almost difficult for him to appear in the headquarters once, and he stays in his movies most of the time.

Whenever he thinks of such news, Eisner will shake his head involuntarily. If it were him, he would never do such a stupid thing. Delegating power is easy, but it is easy to keep himself away from the center of power. If one day his words are useless, he will not be able to hand over his position.

But then again, Adrian is the godson of Old Ron Reese after all, and it is not a secret that he has played with Claude since he was a child. In addition, he is more obsessed with film production, and he has no outstanding performance in business. It is understandable that he delegates the power of magnification.

So, what Eisner has to pay attention to is just Claude and the old Ron Rees standing behind him.

And even old Ron Rees can only indirectly help his son. Can he not even deal with a young man?

I asked you to take Miramax away because I didn't need it very much, but if you just thought I was vulnerable, you would know what regret means.

Eisner took out a cigar from the box, cut it off the front end and put it in his mouth and lit it. It's mine, so no one can take it away from his hands.

Orwitz's words are correct. If they took all their strength from the beginning, AC Media would suffer a lot of losses even if it resisted. Some methods are simple but very useful.

Disney's Fighter Chairman thought confidently.

However, sometimes some people are ignored because of certain things and cannot clear the fog and see the essence, it will cost a considerable price.

Just as Disney was trying to deal with AC Media, which announced that it would join the acquisition of ABC, AC Media was also discussing how to move forward with the next step, but they did not call all the people in charge together like Disney. The discussion was in the CEO's office, and there were only two people discussing: Adrian and Crowder.

This has always been Adrian's request. If you agree in private, then Cloud will take it to the meeting to talk, and then he will be a guest.

Although Claude expressed his objection, he failed to convince Adrian because...