Wu Hao first found several comments uploaded by different UP hosts from B station on the computer and put them on the projection, and then said: Of course it has an impact. Look at the comments uploaded by these different people, have you found any rules?
This type of video is easy to find on B.com. In fact, B.com was the first to do film and television commentary, and it is precisely because of this that it attracted a large number of users.
The rise of short video platforms later led to the full spread of film and television commentary.
After all, Fang Ying is a film and television industry. She first discovered common ground and then said: Chairman, the commentary of these movies is all about the topic in the first few seconds, creating suspense. The names of the characters in the movie are replaced by character characteristics, such as Xiaoshuai, curly hair, blonde girl, etc. The suspense in the movie is directly expressed, and the slightly more complicated plot is directly brought up or even omitted. The background music has nothing to do with the movie itself, but it is extremely brainwashed.
Fang Ying paused for a moment, and then said seriously: This kind of video is really not good. I have watched some of the videos in it, and the commentator even made the plot wrong.
Wu Hao nodded and said: That's right, these are the most typical ones you watch. As I said before, the people who commented have never even watched the movie, so they will get the plot wrong.In the future, the threshold for review of B station must be raised. Not all monsters and monsters can be used as film and television commentary.Of course, these are not the key points. What I want to say is that excessively fragmented and fast-paced film and television commentary will seriously lead the audience to accept information.In order to attract the audience to stay, this kind of commentary will usually appear in the form of the most exciting and important part of a movie at the beginning of the video in the form of what the man or woman is called and what he did. This will have a subtle influence on the audience's habit of receiving information, and no longer want to spend time to calm down and immerse themselves in the plot of a movie.
In this way, an hour and a half movie uses gradual plot guidance and pushes the plot to climax at the right time. This artistic logic of a movie that has been developed for hundreds of years has instantly lost its meaning in the eyes of those who have accepted fast-paced commentary.
They will only want to receive the most intuitive and core information in the shortest time.
Just imagine, if the audience is used to this mode, will those viewers accept the most classic movie in film history, "2001 Space Odyssey", which has a five-minute black screen and white noise?
Do they think this is a big bad movie?
If this continues, more and more viewers will be reluctant to enter the theater and spend more than five minutes to enjoy a movie, and will not be willing to pay for film and television content.
And when the audience truly develops such a habit, the harm to the film and television industry is almost irreversible.Not only that, once the audience only accepts this fast-paced thing, then the film and television creators will involuntarily please their preferences and produce more and more fast-paced fast food junk works.These works in turn disgusted the positive audience, forcing them to accept the brainwashing of these five-minute videos. If they go back and forth, there is no need for the film and television industry to exist.I think watching a movie for a few minutes is like a summary of the content. The charm of real art lies in the text itself, during the process of your observation, and it is absolutely impossible to capture the audience through commentary. The movie cannot be compressed, excerpted, or watched in fragments.What I want is those who do not watch movies in five minutes from beginning to end. Although they will explain the plot, they only provide a basic information supplement to the audience who have not watched the original film. The purpose is to make the audience who have watched the videos interested in watching the original film. For new films, they will only make film reviews without spoilers, and will objectively evaluate a movie from the perspective of professionals or enthusiasts and analyze a movie.It will tell the audience why the director designed this way in a certain plot; what kind of shooting techniques the director used for a certain picture; what kind of montage editing did the director use for a certain plot.These are what I want and are willing to promote.Instead of those fast-paced commentary plots, pure commentary videos without any film reviews and various analysis, this type of commentary breaks the director's all ingenuity in the movie, cuts it into a copywriting of only a thousand words, completely ignores the artistic value of film and television, and marks it with sensational titles, just like the street stall literature sold on roadside stalls, imposes some messy things on the audience...
Wu Hao said a lot like a speech, and everyone present fully understood Wu Hao's thoughts.
Although Chen Rui is not from the entertainment industry, his boss is a director in the entertainment industry. He also understands the harm of such videos to the film and television industry. Of course, he will not have any objections and said solemnly: Chairman, I understand. I will strictly control this aspect in the future. I will remove all similar videos from today.
Wu Hao nodded and said: That's good, but there's no need to be so anxious. You should give these UP hosts who support our B station a buffer time. If you go back, please have someone interview these commentators to see which ones are willing to transform, or who are not at the same level but are willing to learn. You can invite them back and have some training. Generally speaking, if we support these UP hosts to produce film and television videos.As for the previous commentary video, it will be removed within a week.Chen Rui nodded and agreed. After talking about this, Wu Hao asked Fang Ying again: By the way, Sister Fang, how is the documentary in Wenchuan?Fang Ying nodded and said: The production has been completed. According to your instructions, it has been edited into 10 episodes, each episode has 20 minutes.Chairman, Which TV station do you plan to broadcast it on?
Wu Hao said: Try watching the movie channel. If it doesn’t work, just Hunan TV will be released in one week. After the TV station is finished, Wenchuan will be released.Also, let’s give it to B station B. Two hours after the TV station broadcasts, B station will be online.Chen Rui said happily after hearing this: Thank you, Chairman!
You should know that the documentary of "Wenchuan" is not an ordinary documentary. This film not only records the production process of "Wenchuan" in the early stage, but also records the scene of the company's artist military training. It not only includes Wu Hao, but also Liu Yifei and various delicate beauties. I believe that the audience will really want to see their hardships. Not to mention others, Liu Yifei alone can attract a lot of traffic.
Wu Hao said again: By the way, all my previous movies were also put on B station. In the future, our company's movies will be released and will be on B station as soon as possible. Two hours after the TV series was broadcast on the TV station, B station was also launched simultaneously.Chen Rui bowed again to thank him. Wu Hao thought for a while and continued: In Wenchuan, you can watch it for 6 minutes for free. After that, ordinary users will charge 6 yuan. Members... Well... ordinary users will charge 3 yuan, and members will be free.One month after the video is launched, all users will be free. I will explain in advance that all the income obtained from Wenchuan will be donated.I plan to try the waters and see if the audience can accept this charging model.Also, Chen Rui, you need to organize a manual guide with 4K resolution and 51-channel audio immediately. You should know that Wenchuan was shot with IMAX, and 1080p cannot meet it.At the same time, if you are not a big member, you can't watch 1080p and 4K, so users and members should still be distinguished.
The case in the previous life proves that the audience accepted this charging model, but now it is too advanced, so Wu Hao dares not make it too early.
Chen Rui has no objection to this. You should know that B station has no advertisements. At this stage, large members are actually not much different from ordinary users. The movie charging model can attract more users to purchase members.
But Chen Rui had different ideas about 4K and 51 channels. He said: Chairman, most people currently have bandwidths that are not enough to meet 4K streaming media transmission, not to mention 51 channels. As far as I know, a movie, if it is a normal AAC format, two-channel audio may be only one or two hundred megabytes, but the Dolby AC3 format of the same time is at least 1G in size, and with the 4K resolution, the entire video is estimated to exceed 15G, which requires at least 100M bands to be viewed without lag. But if the bit rate is set too low, 4K is meaningless.What's more, many people don't have 4K TVs or monitors at home, let alone home theaters.
What Chen Rui said makes sense, and Wu Hao also feels that he is a bit too far. Even in 2021, 4K is still not fully popular. At this moment, in 2010, most people have only 1-2M broadband at home, and at most 4M, and they can even get stuck when they look at 1080.
But Wu Hao's goal is to develop B station into a streaming website like Netflix, and 4K and multi-channel video are necessary.
So he said: There is no need to popularize 4K for the time being, nor do you need to open up upload channels to users. Moreover, although most people do not have this condition in their families, it does not mean that rich people do not. So you still need to launch it as soon as possible. I don’t have high requirements, as long as Wenchuan can meet this requirement.
Chen Rui nodded and agreed, and the development of B station came to an end. Next is Wang Chun's report from the theater company.
The heads of various studios did not come. It was not the turn of actors who only acted in the entertainment industry to participate in the decision-making meetings of these companies.
Wu Hao didn't care about the development of their studio.
Cinema companies are also one of the few companies that are making money, but they make a lot of money and invest a lot. With China's infrastructure maniac, the group's theaters are like mushrooms after a rain, and there are already hundreds of them. If it weren't for the limitations of IMAX screen production, the number of theaters under construction would have increased.
This type of video is easy to find on B.com. In fact, B.com was the first to do film and television commentary, and it is precisely because of this that it attracted a large number of users.
The rise of short video platforms later led to the full spread of film and television commentary.
After all, Fang Ying is a film and television industry. She first discovered common ground and then said: Chairman, the commentary of these movies is all about the topic in the first few seconds, creating suspense. The names of the characters in the movie are replaced by character characteristics, such as Xiaoshuai, curly hair, blonde girl, etc. The suspense in the movie is directly expressed, and the slightly more complicated plot is directly brought up or even omitted. The background music has nothing to do with the movie itself, but it is extremely brainwashed.
Fang Ying paused for a moment, and then said seriously: This kind of video is really not good. I have watched some of the videos in it, and the commentator even made the plot wrong.
Wu Hao nodded and said: That's right, these are the most typical ones you watch. As I said before, the people who commented have never even watched the movie, so they will get the plot wrong.In the future, the threshold for review of B station must be raised. Not all monsters and monsters can be used as film and television commentary.Of course, these are not the key points. What I want to say is that excessively fragmented and fast-paced film and television commentary will seriously lead the audience to accept information.In order to attract the audience to stay, this kind of commentary will usually appear in the form of the most exciting and important part of a movie at the beginning of the video in the form of what the man or woman is called and what he did. This will have a subtle influence on the audience's habit of receiving information, and no longer want to spend time to calm down and immerse themselves in the plot of a movie.
In this way, an hour and a half movie uses gradual plot guidance and pushes the plot to climax at the right time. This artistic logic of a movie that has been developed for hundreds of years has instantly lost its meaning in the eyes of those who have accepted fast-paced commentary.
They will only want to receive the most intuitive and core information in the shortest time.
Just imagine, if the audience is used to this mode, will those viewers accept the most classic movie in film history, "2001 Space Odyssey", which has a five-minute black screen and white noise?
Do they think this is a big bad movie?
If this continues, more and more viewers will be reluctant to enter the theater and spend more than five minutes to enjoy a movie, and will not be willing to pay for film and television content.
And when the audience truly develops such a habit, the harm to the film and television industry is almost irreversible.Not only that, once the audience only accepts this fast-paced thing, then the film and television creators will involuntarily please their preferences and produce more and more fast-paced fast food junk works.These works in turn disgusted the positive audience, forcing them to accept the brainwashing of these five-minute videos. If they go back and forth, there is no need for the film and television industry to exist.I think watching a movie for a few minutes is like a summary of the content. The charm of real art lies in the text itself, during the process of your observation, and it is absolutely impossible to capture the audience through commentary. The movie cannot be compressed, excerpted, or watched in fragments.What I want is those who do not watch movies in five minutes from beginning to end. Although they will explain the plot, they only provide a basic information supplement to the audience who have not watched the original film. The purpose is to make the audience who have watched the videos interested in watching the original film. For new films, they will only make film reviews without spoilers, and will objectively evaluate a movie from the perspective of professionals or enthusiasts and analyze a movie.It will tell the audience why the director designed this way in a certain plot; what kind of shooting techniques the director used for a certain picture; what kind of montage editing did the director use for a certain plot.These are what I want and are willing to promote.Instead of those fast-paced commentary plots, pure commentary videos without any film reviews and various analysis, this type of commentary breaks the director's all ingenuity in the movie, cuts it into a copywriting of only a thousand words, completely ignores the artistic value of film and television, and marks it with sensational titles, just like the street stall literature sold on roadside stalls, imposes some messy things on the audience...
Wu Hao said a lot like a speech, and everyone present fully understood Wu Hao's thoughts.
Although Chen Rui is not from the entertainment industry, his boss is a director in the entertainment industry. He also understands the harm of such videos to the film and television industry. Of course, he will not have any objections and said solemnly: Chairman, I understand. I will strictly control this aspect in the future. I will remove all similar videos from today.
Wu Hao nodded and said: That's good, but there's no need to be so anxious. You should give these UP hosts who support our B station a buffer time. If you go back, please have someone interview these commentators to see which ones are willing to transform, or who are not at the same level but are willing to learn. You can invite them back and have some training. Generally speaking, if we support these UP hosts to produce film and television videos.As for the previous commentary video, it will be removed within a week.Chen Rui nodded and agreed. After talking about this, Wu Hao asked Fang Ying again: By the way, Sister Fang, how is the documentary in Wenchuan?Fang Ying nodded and said: The production has been completed. According to your instructions, it has been edited into 10 episodes, each episode has 20 minutes.Chairman, Which TV station do you plan to broadcast it on?
Wu Hao said: Try watching the movie channel. If it doesn’t work, just Hunan TV will be released in one week. After the TV station is finished, Wenchuan will be released.Also, let’s give it to B station B. Two hours after the TV station broadcasts, B station will be online.Chen Rui said happily after hearing this: Thank you, Chairman!
You should know that the documentary of "Wenchuan" is not an ordinary documentary. This film not only records the production process of "Wenchuan" in the early stage, but also records the scene of the company's artist military training. It not only includes Wu Hao, but also Liu Yifei and various delicate beauties. I believe that the audience will really want to see their hardships. Not to mention others, Liu Yifei alone can attract a lot of traffic.
Wu Hao said again: By the way, all my previous movies were also put on B station. In the future, our company's movies will be released and will be on B station as soon as possible. Two hours after the TV series was broadcast on the TV station, B station was also launched simultaneously.Chen Rui bowed again to thank him. Wu Hao thought for a while and continued: In Wenchuan, you can watch it for 6 minutes for free. After that, ordinary users will charge 6 yuan. Members... Well... ordinary users will charge 3 yuan, and members will be free.One month after the video is launched, all users will be free. I will explain in advance that all the income obtained from Wenchuan will be donated.I plan to try the waters and see if the audience can accept this charging model.Also, Chen Rui, you need to organize a manual guide with 4K resolution and 51-channel audio immediately. You should know that Wenchuan was shot with IMAX, and 1080p cannot meet it.At the same time, if you are not a big member, you can't watch 1080p and 4K, so users and members should still be distinguished.
The case in the previous life proves that the audience accepted this charging model, but now it is too advanced, so Wu Hao dares not make it too early.
Chen Rui has no objection to this. You should know that B station has no advertisements. At this stage, large members are actually not much different from ordinary users. The movie charging model can attract more users to purchase members.
But Chen Rui had different ideas about 4K and 51 channels. He said: Chairman, most people currently have bandwidths that are not enough to meet 4K streaming media transmission, not to mention 51 channels. As far as I know, a movie, if it is a normal AAC format, two-channel audio may be only one or two hundred megabytes, but the Dolby AC3 format of the same time is at least 1G in size, and with the 4K resolution, the entire video is estimated to exceed 15G, which requires at least 100M bands to be viewed without lag. But if the bit rate is set too low, 4K is meaningless.What's more, many people don't have 4K TVs or monitors at home, let alone home theaters.
What Chen Rui said makes sense, and Wu Hao also feels that he is a bit too far. Even in 2021, 4K is still not fully popular. At this moment, in 2010, most people have only 1-2M broadband at home, and at most 4M, and they can even get stuck when they look at 1080.
But Wu Hao's goal is to develop B station into a streaming website like Netflix, and 4K and multi-channel video are necessary.
So he said: There is no need to popularize 4K for the time being, nor do you need to open up upload channels to users. Moreover, although most people do not have this condition in their families, it does not mean that rich people do not. So you still need to launch it as soon as possible. I don’t have high requirements, as long as Wenchuan can meet this requirement.
Chen Rui nodded and agreed, and the development of B station came to an end. Next is Wang Chun's report from the theater company.
The heads of various studios did not come. It was not the turn of actors who only acted in the entertainment industry to participate in the decision-making meetings of these companies.
Wu Hao didn't care about the development of their studio.
Cinema companies are also one of the few companies that are making money, but they make a lot of money and invest a lot. With China's infrastructure maniac, the group's theaters are like mushrooms after a rain, and there are already hundreds of them. If it weren't for the limitations of IMAX screen production, the number of theaters under construction would have increased.
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