After the third episode was recorded, Qi Chu and Liu Yifei returned to the company to shoot a set of "My Kill" promotional blockbusters, and Mango TV's large-scale promotion of this program was about to begin.
Immediately afterwards, Qi Chu officially received an invitation from CCTV's 2008 Year of the Rat Spring Festival Gala, of course, it was singing, which was the song "Chasing Dreams and Child Heart" that had not met the audience. Through the two songs "Little Apple" and "Miss Jing", Qi Chu has already occupied a place in the Chinese music scene. His "Little Apple" has long dominated the number one position on Baidu's music chart. "Miss Jing" has just been launched and is also the most popular in the new song chart. It is only a matter of time before this folk song that is more and more interesting as you listen to this more flavorful folk song.
In addition, Li Yuchun also revealed that she invited Qi Chu to a very nice Chinese-style song, which further confirmed his title as a music genius. However, Li Yuchun's revelation this time attracted many speculations that she might be the last group I made. Isn't Sichuan the hometown of Li Yuchun?
According to this clue, speculation about the last group of my guests has been rampant, attracting many active users for Weibo and saving a lot of trouble for Mango TV's publicity work. Soon the combination of Li Yuchun and Ma Tianyu was exposed. One was the first person in China's talent show, the other was the same talent show artist debuted, and the song "This Damn Gentleness" became popular all over the country. Such a combination quickly caused a violent response among the young people. The woman is so manly and the man looks a little sissy. Is this really good?
At this point, all three groups of guests were exposed, the promotion of Mango TV and Weibo officially kicked off, and the advertising and investment work was basically completed.
Shuangxiong Company invested about 50 million yuan in this program. According to the agreement, the income from the program's title advertisements and in-plant advertisements belongs to Shuangxiong, the advertising revenue interspersed in the middle after the show belongs to Mango and Tianyu, the right to TV broadcasting belongs to Mango TV, and the right to online broadcasting belongs to Shuangxiong.
In fact, the online broadcasting rights were not very meaningful in 2008, but now the foundation of the Double Bear is unstable and its strength is weak. If you cooperate with a super platform like Mango, you can only win these benefits. When the program really causes a sensational effect, Double Bear, who holds the copyright of "My Kill", will have the confidence to negotiate in the future.
The result of advertising investment is that Double Bear recovered 80 million through advertising, with a profit of more than 30 million. The subsequent online marketing is unknown. As for how much Mango TV’s advertisements are sold, it is unknown, it is estimated to be around 50 million. Such investment income ratio cannot be compared with where Running Man and Dad went in later generations. But after all, variety shows have not become popular yet, and "My Kill" is the first season, which is not as guaranteed as old talent shows like Super Girl Quick Boy. Merchants are more cautious when placing advertisements. Unlike later generations, a variety show can be named by a variety show, which is the golden age of variety shows.
But even so, it was enough to amazed the senior executives of Double Bear Company. Unexpectedly, it was not Double Bear Film and Television that brought benefits to the company first, but Double Bear Entertainment, and they made so much money at once. "My Kill" is more than enough to make a movie "Du Lala's Promotion" now.
At the company summary meeting, Cheng Xing of Shuangxiong Entertainment summarized the successful experience of "My Knot". First of all, the guests are big enough, and Liu Yifei's 10 million is absolutely worth it. It is difficult for advertisers to find Liu Yifei to endorse, and it is also a good choice to get in touch with her through this method. There is also Li Yuchun, who is very appealing among young people and is also of great help to the company's advertising. Of course, the boss Qi Chu has made a lot of contributions. The format of the program was determined by him. Li Yuchun was brought by him with a song "Shu Embroidery". He himself became a popular newcomer in the mainland through two excellent songs, and laid a mass base for me with Liu Yifei.
Secondly, the program is a novel form, a reality show of imaginary marriage in celebrities that has never been seen in China or even internationally. Creativity is priceless. The reason why advertisers are willing to pay such a high price is also based on the popular viewing trend that this model may cause. If you bet right, you can definitely make it worth it after investing in advertising fees. Maybe you can also copy the classic case of Mengniu named Super Girl back then.
The third is publicity. Although Weibo is still not mature enough, as a means of publicity, its good interactive ability has become my magic weapon for publicity. The six guests and producer broadcasting platforms have registered certified accounts on Weibo, and celebrities and media related to them have also joined in the fun. Every time they reveal interesting things during the shooting, they can cause fans to forward them. Each of their Weibo posts will spread through their relationship network, forming a radiation influence, and obtaining the greatest publicity effect.
After Cheng Xing finished the summary, everyone clapped his hands and Qi Chu said, I hope everyone can use the methods we master in the next "The Voice of China". This program will not be tied with me. You can move to the second and third quarters. During this period, you will be ready to find those real voices and let Mango TV see what a real talent show is.
Next, Qi Chu talked about Shuangxiong Film and Television. We participated in Shandong Film's "Life and Death Line" and also led the investment in the filming of "Du Lala". We achieved remarkable results. Now I have written a movie script, which has basically been completed. The story is related to the Olympics. Ask the official if he has the intention to cooperate. The premise is that we must have the final say in how to shoot. We must not let people who don't know how to conduct blindly. We cooperate with the official just to better promote our movie during the Olympics. Or the TV series "Brothers Sleeping in My Bed" by Gao Xiaosong as the producer and franchise company of this drama. Now I have some creativity. I will help me find two screenwriters who are good at this type of subject matter, and we will improve the script together.
Qi Chu did not intend to buy the script of "Sleeping Brothers" through the mall. First, because the online drama was too short and the changes must be very large. Second, Qi Chu remembered the plot very deeply and had little meaning in purchasing it.
If a company wants to develop normally and orderly, it cannot rely too much on the system mall. What Qi Chu wants to do now is to build the company's screenwriter, filming, and publicity team, so some things can be done without the system.
After completing the work arrangements, Qi Chu met his full-time business assistant under the introduction of his second assistant Zhang Xinyu...
Immediately afterwards, Qi Chu officially received an invitation from CCTV's 2008 Year of the Rat Spring Festival Gala, of course, it was singing, which was the song "Chasing Dreams and Child Heart" that had not met the audience. Through the two songs "Little Apple" and "Miss Jing", Qi Chu has already occupied a place in the Chinese music scene. His "Little Apple" has long dominated the number one position on Baidu's music chart. "Miss Jing" has just been launched and is also the most popular in the new song chart. It is only a matter of time before this folk song that is more and more interesting as you listen to this more flavorful folk song.
In addition, Li Yuchun also revealed that she invited Qi Chu to a very nice Chinese-style song, which further confirmed his title as a music genius. However, Li Yuchun's revelation this time attracted many speculations that she might be the last group I made. Isn't Sichuan the hometown of Li Yuchun?
According to this clue, speculation about the last group of my guests has been rampant, attracting many active users for Weibo and saving a lot of trouble for Mango TV's publicity work. Soon the combination of Li Yuchun and Ma Tianyu was exposed. One was the first person in China's talent show, the other was the same talent show artist debuted, and the song "This Damn Gentleness" became popular all over the country. Such a combination quickly caused a violent response among the young people. The woman is so manly and the man looks a little sissy. Is this really good?
At this point, all three groups of guests were exposed, the promotion of Mango TV and Weibo officially kicked off, and the advertising and investment work was basically completed.
Shuangxiong Company invested about 50 million yuan in this program. According to the agreement, the income from the program's title advertisements and in-plant advertisements belongs to Shuangxiong, the advertising revenue interspersed in the middle after the show belongs to Mango and Tianyu, the right to TV broadcasting belongs to Mango TV, and the right to online broadcasting belongs to Shuangxiong.
In fact, the online broadcasting rights were not very meaningful in 2008, but now the foundation of the Double Bear is unstable and its strength is weak. If you cooperate with a super platform like Mango, you can only win these benefits. When the program really causes a sensational effect, Double Bear, who holds the copyright of "My Kill", will have the confidence to negotiate in the future.
The result of advertising investment is that Double Bear recovered 80 million through advertising, with a profit of more than 30 million. The subsequent online marketing is unknown. As for how much Mango TV’s advertisements are sold, it is unknown, it is estimated to be around 50 million. Such investment income ratio cannot be compared with where Running Man and Dad went in later generations. But after all, variety shows have not become popular yet, and "My Kill" is the first season, which is not as guaranteed as old talent shows like Super Girl Quick Boy. Merchants are more cautious when placing advertisements. Unlike later generations, a variety show can be named by a variety show, which is the golden age of variety shows.
But even so, it was enough to amazed the senior executives of Double Bear Company. Unexpectedly, it was not Double Bear Film and Television that brought benefits to the company first, but Double Bear Entertainment, and they made so much money at once. "My Kill" is more than enough to make a movie "Du Lala's Promotion" now.
At the company summary meeting, Cheng Xing of Shuangxiong Entertainment summarized the successful experience of "My Knot". First of all, the guests are big enough, and Liu Yifei's 10 million is absolutely worth it. It is difficult for advertisers to find Liu Yifei to endorse, and it is also a good choice to get in touch with her through this method. There is also Li Yuchun, who is very appealing among young people and is also of great help to the company's advertising. Of course, the boss Qi Chu has made a lot of contributions. The format of the program was determined by him. Li Yuchun was brought by him with a song "Shu Embroidery". He himself became a popular newcomer in the mainland through two excellent songs, and laid a mass base for me with Liu Yifei.
Secondly, the program is a novel form, a reality show of imaginary marriage in celebrities that has never been seen in China or even internationally. Creativity is priceless. The reason why advertisers are willing to pay such a high price is also based on the popular viewing trend that this model may cause. If you bet right, you can definitely make it worth it after investing in advertising fees. Maybe you can also copy the classic case of Mengniu named Super Girl back then.
The third is publicity. Although Weibo is still not mature enough, as a means of publicity, its good interactive ability has become my magic weapon for publicity. The six guests and producer broadcasting platforms have registered certified accounts on Weibo, and celebrities and media related to them have also joined in the fun. Every time they reveal interesting things during the shooting, they can cause fans to forward them. Each of their Weibo posts will spread through their relationship network, forming a radiation influence, and obtaining the greatest publicity effect.
After Cheng Xing finished the summary, everyone clapped his hands and Qi Chu said, I hope everyone can use the methods we master in the next "The Voice of China". This program will not be tied with me. You can move to the second and third quarters. During this period, you will be ready to find those real voices and let Mango TV see what a real talent show is.
Next, Qi Chu talked about Shuangxiong Film and Television. We participated in Shandong Film's "Life and Death Line" and also led the investment in the filming of "Du Lala". We achieved remarkable results. Now I have written a movie script, which has basically been completed. The story is related to the Olympics. Ask the official if he has the intention to cooperate. The premise is that we must have the final say in how to shoot. We must not let people who don't know how to conduct blindly. We cooperate with the official just to better promote our movie during the Olympics. Or the TV series "Brothers Sleeping in My Bed" by Gao Xiaosong as the producer and franchise company of this drama. Now I have some creativity. I will help me find two screenwriters who are good at this type of subject matter, and we will improve the script together.
Qi Chu did not intend to buy the script of "Sleeping Brothers" through the mall. First, because the online drama was too short and the changes must be very large. Second, Qi Chu remembered the plot very deeply and had little meaning in purchasing it.
If a company wants to develop normally and orderly, it cannot rely too much on the system mall. What Qi Chu wants to do now is to build the company's screenwriter, filming, and publicity team, so some things can be done without the system.
After completing the work arrangements, Qi Chu met his full-time business assistant under the introduction of his second assistant Zhang Xinyu...
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