Now Hongxiu Cinemas should be ranked more than a dozen in the country, but Qi Chu will certainly not be satisfied. As a later generation, he knew that the reason why Wanda Film is awesome in the future is not only because Wanda behind it is awesome, but also because Wanda Cinemas is awesome, so he is also very likely to have awesome theaters, with more than a dozen, which is not enough for him to show off.
The theaters are playing capital. Qi Chu promised his father that he would continue to lobby for Chunqiu Group to add investment in Hongxiu. Qi Quantong couldn't help but ask, what is your relationship with that Chunqiu investment? I always feel that the conditions they gave to cooperate with our family are too favorable.
Qi Chu said, maybe it was their CEO, Yiàn, who knew, Dad, don’t think that cooperation will be beneficial to us, they will not suffer any losses.
This, that's true.
You continue to listen to me. Next, after Hongxiu Cinemas gets new capital, it should consider building theaters in large ticket warehouses such as Beijing, Shanghai and Guangzhou. This reflects our strategic ambition to layout the country. However, theaters in big cities are basically saturated, and we are just doing it. I think the real big thing is third- and fourth-tier cities.
Do you think small cities with very low average consumption levels will also need to watch movies?
Yes, and it will be very large!Qi Chu said firmly.
He clearly remembered that in later generations, there was a saying in the film industry that young people in small towns could win the world. Although it was a bit exaggerated and absolute, the ironclad facts proved that the growth rate of movie consumption in third- and fourth-tier cities far exceeded that in first-tier cities, and in the total box office of a movie, the proportion of second-, third- and fourth-tier cities is also increasing.
Later, Dadi Cinemas, ranked second in the country and Hengdian Cinemas, ranked sixth in the country, took the third- and fourth-tier cities routes. When several major cinemas were scrambling to capture land in first- and second-tier cities, they actively explored the small town market and took the lead. Although they didn’t make much money in the first few years, after a few years, the mainland film market has completely flourished, it really reflects the unique vision of the operators.
Just like consumer goods like automobiles, they were driven by people in big cities at the beginning, and later residents in second- and third-tier cities could afford them. Until now, in any village in Jiangsu and Zhejiang, people want to have a car each. This shows that people's material enjoyment needs will be improved. Material enjoyment is the same, and spiritual enjoyment is the same. Now residents in third- and fourth-tier cities are reluctant to spend for movies. When their living standards are so high that they don't care about those small money, when the Internet has stricter supervision of piracy, they will definitely take the initiative to enter the cinema. That is our opportunity!What Qi Chu said is reasonable and well-founded.
Qi Quantong looked at his son incredibly, but he didn't expect that he would have such foresight. Is third- and fourth-tier cities really worth investing? This requires research and then action. However, his son's performance today surprised him, and what's even more surprising is that Qi Chu proposed the new term IMAX.
I think it is necessary to equip several cinemas in big cities with IMAX-3D equipment. You may not know yet. The science fiction movie James Cameron is currently shooting is in this format. IMAX-3D can maximize the viewing effect. I am very optimistic about his movie and this kind of IMAX.Of course, Qi Chu also remembers that in 2009, "Avatar" swept the world, and there were only a few cinemas and science and technology museums in China to watch "Avatar" in IMAX format. So outside the only IMAX theaters, there were long queues of people. The 3D movie tickets that cost 70 or 80 yuan were usually sold at one or two hundred yuan, but IMAX tickets were still in short supply. At that time, it was a bit too late to introduce the IMXA giant screen, so Qi Chu started to ask his dad to prepare for the future.
I will learn about this IMAX. If it is really as magical as you said, I will definitely have one in each theater.
Qi Quantong is not good at speaking, but today the father and son have a great conversation.
The father and son were chatting when they suddenly heard the sound of porcelain breaking outside. They ran out and saw that it was Liu Yifei who threw a plate of braised pork that had just made Mei Xiu.
Kitchen killer Liu Yifei has been helping Mei Xiu since she entered Qi's kitchen. At first, she said with ease, "I watched the episode of you at the farmhouse. Xixi is not good at cooking, it doesn't matter, just help me."
However, Mei Xiu soon discovered that Liu Yifei not only knew how to cook, but she couldn't even make a move. With Liu Yifei's counter-help, Mei Xiu finally finished the braised pork perfectly, but she was knocked over.
Mom, I'm sorry Ah.
Liu Yifei apologized to Mei Xiu with red eyes and called her mother. How could Mei Xiu bear to blame such a beautiful girl? Forget it, I blame me. I forgot to tell you that the plate is a little hot, let's remake it.
Mom, what's wrong?Qi Chu and his father also rushed over.
Liu Yifei repeated the mistake she had made just now, and Qi Chu was not surprised at all. This young lady is just an idiot in life and she is not suitable for the kitchen at all. Mom, I'll help you.
At this time, the director came forward to remind him that Qi Chu could not help this time. Everyone knows that he is very good at cooking. With him, he has prepared all the dishes, what's the point? The audience prefers to watch Liu Yifei make a fool of himself.
Qi's mother said, forget it, let's do it with Xixi. Xixi, don't do it anymore, sing a song to cheer me on.
The two of them had already sang together the dimples just now. Liu Yifei said this time, Mom, then I'll sing a little apple for you.Her singing skills are so easy to sing such songs.
But Liu Yifei's singing was too monotonous, so Qi Chu also joined in. He didn't sing, but he stood in front of Liu Yifei and lipped and danced an apple dance at the same time. So Qi Chu was performing funny in front of him, but a tender girl's voice appeared. This performance made Qi's mother very happy, and Qi's father even said: You can go to the Spring Festival Gala to perform this program next year.
In a happy and peaceful atmosphere, Mei Xiu independently completed the family's sumptuous lunch, and Liu Yifei praised it even more: It's more delicious than Qi Chu's!
Mei Xiuweiwu's mouth, who doesn't know her son's superb cooking skills: This child can't even praise anyone~
The theaters are playing capital. Qi Chu promised his father that he would continue to lobby for Chunqiu Group to add investment in Hongxiu. Qi Quantong couldn't help but ask, what is your relationship with that Chunqiu investment? I always feel that the conditions they gave to cooperate with our family are too favorable.
Qi Chu said, maybe it was their CEO, Yiàn, who knew, Dad, don’t think that cooperation will be beneficial to us, they will not suffer any losses.
This, that's true.
You continue to listen to me. Next, after Hongxiu Cinemas gets new capital, it should consider building theaters in large ticket warehouses such as Beijing, Shanghai and Guangzhou. This reflects our strategic ambition to layout the country. However, theaters in big cities are basically saturated, and we are just doing it. I think the real big thing is third- and fourth-tier cities.
Do you think small cities with very low average consumption levels will also need to watch movies?
Yes, and it will be very large!Qi Chu said firmly.
He clearly remembered that in later generations, there was a saying in the film industry that young people in small towns could win the world. Although it was a bit exaggerated and absolute, the ironclad facts proved that the growth rate of movie consumption in third- and fourth-tier cities far exceeded that in first-tier cities, and in the total box office of a movie, the proportion of second-, third- and fourth-tier cities is also increasing.
Later, Dadi Cinemas, ranked second in the country and Hengdian Cinemas, ranked sixth in the country, took the third- and fourth-tier cities routes. When several major cinemas were scrambling to capture land in first- and second-tier cities, they actively explored the small town market and took the lead. Although they didn’t make much money in the first few years, after a few years, the mainland film market has completely flourished, it really reflects the unique vision of the operators.
Just like consumer goods like automobiles, they were driven by people in big cities at the beginning, and later residents in second- and third-tier cities could afford them. Until now, in any village in Jiangsu and Zhejiang, people want to have a car each. This shows that people's material enjoyment needs will be improved. Material enjoyment is the same, and spiritual enjoyment is the same. Now residents in third- and fourth-tier cities are reluctant to spend for movies. When their living standards are so high that they don't care about those small money, when the Internet has stricter supervision of piracy, they will definitely take the initiative to enter the cinema. That is our opportunity!What Qi Chu said is reasonable and well-founded.
Qi Quantong looked at his son incredibly, but he didn't expect that he would have such foresight. Is third- and fourth-tier cities really worth investing? This requires research and then action. However, his son's performance today surprised him, and what's even more surprising is that Qi Chu proposed the new term IMAX.
I think it is necessary to equip several cinemas in big cities with IMAX-3D equipment. You may not know yet. The science fiction movie James Cameron is currently shooting is in this format. IMAX-3D can maximize the viewing effect. I am very optimistic about his movie and this kind of IMAX.Of course, Qi Chu also remembers that in 2009, "Avatar" swept the world, and there were only a few cinemas and science and technology museums in China to watch "Avatar" in IMAX format. So outside the only IMAX theaters, there were long queues of people. The 3D movie tickets that cost 70 or 80 yuan were usually sold at one or two hundred yuan, but IMAX tickets were still in short supply. At that time, it was a bit too late to introduce the IMXA giant screen, so Qi Chu started to ask his dad to prepare for the future.
I will learn about this IMAX. If it is really as magical as you said, I will definitely have one in each theater.
Qi Quantong is not good at speaking, but today the father and son have a great conversation.
The father and son were chatting when they suddenly heard the sound of porcelain breaking outside. They ran out and saw that it was Liu Yifei who threw a plate of braised pork that had just made Mei Xiu.
Kitchen killer Liu Yifei has been helping Mei Xiu since she entered Qi's kitchen. At first, she said with ease, "I watched the episode of you at the farmhouse. Xixi is not good at cooking, it doesn't matter, just help me."
However, Mei Xiu soon discovered that Liu Yifei not only knew how to cook, but she couldn't even make a move. With Liu Yifei's counter-help, Mei Xiu finally finished the braised pork perfectly, but she was knocked over.
Mom, I'm sorry Ah.
Liu Yifei apologized to Mei Xiu with red eyes and called her mother. How could Mei Xiu bear to blame such a beautiful girl? Forget it, I blame me. I forgot to tell you that the plate is a little hot, let's remake it.
Mom, what's wrong?Qi Chu and his father also rushed over.
Liu Yifei repeated the mistake she had made just now, and Qi Chu was not surprised at all. This young lady is just an idiot in life and she is not suitable for the kitchen at all. Mom, I'll help you.
At this time, the director came forward to remind him that Qi Chu could not help this time. Everyone knows that he is very good at cooking. With him, he has prepared all the dishes, what's the point? The audience prefers to watch Liu Yifei make a fool of himself.
Qi's mother said, forget it, let's do it with Xixi. Xixi, don't do it anymore, sing a song to cheer me on.
The two of them had already sang together the dimples just now. Liu Yifei said this time, Mom, then I'll sing a little apple for you.Her singing skills are so easy to sing such songs.
But Liu Yifei's singing was too monotonous, so Qi Chu also joined in. He didn't sing, but he stood in front of Liu Yifei and lipped and danced an apple dance at the same time. So Qi Chu was performing funny in front of him, but a tender girl's voice appeared. This performance made Qi's mother very happy, and Qi's father even said: You can go to the Spring Festival Gala to perform this program next year.
In a happy and peaceful atmosphere, Mei Xiu independently completed the family's sumptuous lunch, and Liu Yifei praised it even more: It's more delicious than Qi Chu's!
Mei Xiuweiwu's mouth, who doesn't know her son's superb cooking skills: This child can't even praise anyone~
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