Chapter 94 Warring States Period: Two Bears work together

As soon as Ou Ge finished speaking, Cheng Xing raised objections. Although the status of a celebrity is important, publicity, production and broadcasting platforms are more important, so Mango can turn so many ordinary people into stars.

If there are no big-name stars, who will watch your show Ah!Ou Ge fought back, and before Cheng Xing could reply, the office door rang.

Please come in, Qi Chu introduced the middle-aged man who just came in to Ou Ge Chengxing. This is Peng Shaobin, the project leader of a Weibo company under Warring States Technology. Warring States Technology and our Shuangxiong Media are brothers of a mother and are both controlled by Chunqiu Investment and are their own people. Everyone can speak freely.

Peng Shaobin is a former senior technical executive of Sina. Not long ago, he was poached a lot by Warring States Technology. If he had not changed jobs this time, he would have been entrusted with an important task in the development of Sina Weibo two years later. Now he is not sure why he was called here.

Qi Chu asked Peng Shaobin to be calm. He first told Cheng Xing and Ou Ge that both of them were right. The guest lineup and production platform were very important. We cannot be vague in both aspects, and we must achieve perfection. My idea is to invite three groups of six guests. The popularity of the guests can have a gradient, both high and low, which will put less pressure on us.

There are few such outdoor reality shows in China now. Korean variety shows are very strong. We can poach their team and form a multinational force with our people, learn from their advanced experience, and learn from the strengths of the barbarians to control the barbarians.

Qi Chu glanced at Cheng Xing, who wanted to interrupt, and said, As for the cooperation platform, I think Mango TV is good. They have a variety show foundation that has been ahead of their domestic peers in the past ten years. The audience mainly focuses on young students chasing young idols. This program should make Mango TV audiences feel like they are treasured.

Qi Chu's words convinced Ou Ge, Cheng Xing, and Ou Ge asked again, "Do you have a goal for the guest candidate? And how should you do this program? What should you arrange for a simulated couple to do?"

Qi Chu just put forward an idea, but the specific details have not been enriched yet. As for the candidates, Liu Yifei and I are in the same group, which can explain the scandals between us. At the same time, we can also use the scandals to warm up this show. For the other two groups, Cheng Xing, you can define the range of candidates. I finally made sure that I remember to find some stars with a sense of variety show. Some stars have good acting skills and are famous, but they are completely unsatisfied in variety shows. Forget about such stars.

I hope this program can be released as soon as possible. If there is insufficient staff, the Good Voice can be played first. Haven’t the four major mentors agreed yet? Since the creativity of this program was proposed by me, I will write a plan and you will modify it.

After talking about this, Qi Chu looked at Peng Shaobin again, how are you doing on Weibo?

The website has been built by itself and features are being added. It is expected to be tested on a large scale next month.Peng Shaobin said respectfully that he admired this boss very much. Now that his blog is popular, he can come up with the idea of ​​Weibo. Although some imitate foreign Twitter, many of his Weibo ideas are very perfect, which is easier to promote in China. Under his guidance, they only need to do some simple mental work, so the progress is very fast.

Qi Chu nodded with satisfaction. What do you think about the promotion after Weibo is put into the market?

In their past lives, whether it is Sina Weibo or Tencent Weibo, they were all backed by Internet company giants. The former had Sina blog traffic diversion, and the latter had QQ promotion, so they could quickly attract tens of millions or even hundreds of millions of users. However, Warring States Technology did not have such convenience. Obviously, Warring States Weibo will be more difficult to promote.

Peng Shaobin looked at the two senior executives of Cheng Xing and Ou Ge, and then thought about their previous conversations. He had an instant feeling. If this website is promoted through variety shows and the TV audience's admiration and follow-up psychology of actors is used to attract them to register a Weibo account, the effect should be good.

Qi Chu Xiaoxiao, it is indeed a bit embarrassing to let you talk about promotion with a technology, but what you said is already very good. Now let’s assume that this show has achieved great success, then the celebrity couples in the show will definitely be crazy sought after. Fans’ mentality of seeing more information related to them will be unprecedentedly strong. At this time, Weibo is a most suitable publicity platform.

At that time, not only will the column team register the official Weibo, but the actors participating in the performance also need to register and authenticate. They will post a few words every day and attach a few photos. It is simple and easy to operate, but it can greatly mobilize the enthusiasm of fans and attract more users for Weibo.

In fact, the core of this publicity strategy is the star effect. Therefore, after Weibo was launched, the first task of the marketing department is to attract celebrities, and even corporate government departments to register and authenticate. Shuangxiong will also use his connections to assist Weibo.

After several senior executives left, Qi Chu began to prepare the program plan.

"We Are Married" in South Korea was very influential in Asia, but Qi Chu had never watched it. In fact, he had never watched most Korean variety shows. Those people looked similar, and he couldn't recognize who was who, and the two countries also had different laugh points. I really don't know what was good at it.

This show was introduced to China and renamed "Let's Love". Because there are no stars you like, and the quality is incomparable to the several popular variety shows at that time, Qi Chu threw it away after watching two episodes, and the show did not become popular in the end.

So "My Knot" is not like Running Man and I am a singer, the once tested Korean Bolai variety show. In fact, this show has not become popular in China on a large scale, and localization and improvement have not been successful.

Qi Chu analyzed and summarized the reasons for the failure of "Let's Love".

1. Platform reasons: Jiangsu Satellite TV is in decline and its status is completely overtaken by Zhejiang Satellite TV.

2. Guest reasons: except for Ruby Lin, who is a first-line actress, the other guests are small celebrities, models, and foreigners, and they do not show particularly attractive traits. Moreover, Ruby Lin’s popularity in the eyes of young people is not ideal.

3. The program format is the Korean version of marriage, while the Chinese version of love is the simulated relationship. The topic highlights are naturally much weaker, and the room for operation is also limited...