When it comes to the name Lingyu Technology, most players who love mobile games reflectively think of those masterpieces with unique design and outstanding gameplay.
For example, my name is ATM, Fish Shooter, Duota Epic, etc.
Located in the Lingyu Science and Technology Building in Shanghai, Ling Zhongtian, with a gloomy face, was sitting at his desk, looking silently at the information on the table.
Qian Haiming, the manager in charge of mobile game development projects, was lowering his head in sweat, waiting for the boss's speech.
After a long time, Ling Zhongtian finally spoke.
In one month, Duota Epic's ACU fell by 10%, and KPI fell by 17%... Is this what you and I said that hens who can lay golden eggs?And what is my project department under your command doing last month?His voice trembled a little because of his anger.
ACU refers to the average number of simultaneous online users, and KPI refers to key performance indicators, one is related to the vitality of the game and the other is related to the profitability of the game.
However, the report in front of him at this moment showed that the two most profitable mobile game projects in the company were both declining sharply.
It was all fucking good last month!
With a bang, Ling Zhongtian slapped the documents in his hand on the table, and his lungs were almost bursting with anger.
Qian Haiming was scolded and was full of grievances. He really couldn't blame him for this.
After swallowing, he organized the language in his head and explained to the boss in a low voice, Mr. Ling, we really can't blame us for this.
Taking a deep breath, Ling Zhongtian picked up the teacup on the table and took a sip, gradually calming down the anger in his chest.
Is "New Era" right?
Um.Qian Haiming was relieved to understand the boss, but his mood couldn't be better.
The company's two games really make money, and Dota Epic once achieved an impressive monthly turnover of 200 million yuan.Although there is a lot of water in this achievement, it will not deviate too far.
But the problem is that Dota Epic has been in operation for more than a year, but the gameplay has not been innovative.
Unlike PC games, the shortcomings of mobile games in real-time interaction capabilities doom them to make it difficult to enhance user stickiness through social circles.
It can be said that if a mobile game player doesn't want to play, what makes him feel distressed may be the equipment and diamonds in his account, and there are no friends who cannot let go of in the game.
After last year's popularity, Dota Epic's active users have gradually declined.
However, Qian Haiming is still a little capable and has planned many exquisite activities with the project team, which has barely kept KPI optimistic.
Who would have thought that a mobile game with high praise would emerge and cut a large piece of it from the market cake in one go.
Looking at the report on the table, Ling Zhongtian fell into deep thought.
As the boss of a company, he naturally would not know nothing about the mobile game that was as strong as the most powerful one.
The massive amount of game content makes players not get bored by repeated operations.
The real-time interaction ability comparable to PC game makes players really feel like they are playing an online game when playing games, rather than a stand-alone player with only a list of friends.
And the fucking thing doesn’t consume much traffic?
Ling Zhongtian wanted to swear jealously, or he had already sweared in his heart.
The above three points are almost the bottleneck of today's mobile game development.
In order to divide the big cake of mobile game market, major mobile game developers are racking their brains to think of ways to overcome these three bottlenecks as much as possible.
Too much game content?
When the user saw a few Gs, he was too lazy to get off.
The game requires too high configuration?
The user is stuck all the time while playing, and it is hot again, so he deletes it if he is unhappy.
Is the traffic consumed fast?
You may be happy if you can't move, but users will definitely be very angry, so the game will naturally not be able to survive.
How to use streamlined programs to include more game content, and most users can run on their mobile phones without consuming too much traffic, has always been a difficult problem in the industry.
Fortunately, a software came out of nowhere, liberating the inspiration of many programmers.
That is the future person 10.
By simplifying the algorithm, the mobile phone's performance tripled and the energy consumption is reduced by 2 times.This undoubtedly allowed them to pick up the ideas they had cut off before.
Ling Zhongtian is also a very visionary person. When he saw that the installation volume of 10 people in the future hit consecutive record highs, he immediately issued instructions to Qian Haiming, drawing talents from various project departments to fully develop a large-scale mobile game with high configuration requirements.
This idea is undoubtedly crazy.
As of now, there is no mobile game in the industry that can reach the level of so-called large-scale mobile games, although almost every manufacturer is bragging about it.
It is undoubtedly a gamble to rashly draw a large amount of technical resources to enter a completely unknown market.
The reason for making such a decision is that he has already vaguely foresaw the future development pattern of the mobile game industry.
With the emergence of the Future Ren 10 software, a number of mobile games with exquisite graphics and rich game content will surely emerge in the future to fill the gap in this regard in the current market.
The living space of PC games will be further squeezed, and the cake of mobile games will become larger and larger.
What he needs to consider is just how to seize the initiative and get more on this cake.
However, before his ambition could be displayed, he was knocked on the head.
The future people 10 have a lot of ambitions.
Before he could stand firm, he quickly launched a mobile game that was independently developed and operated, and entered the mobile game market with great fanfare.
"New Era"?
At the beginning, Ling Zhongtian didn't take it seriously. What did he promote to Future Ren Technology? The open game world, the sandbox game map, the strongest degree of freedom in history...
Who can't brag?Which mobile game did not make itself so popular before it was launched?Not to mention that players don’t believe it, the people who are responsible for marketing themselves don’t believe it.
But when the game was launched, Ling Zhongtian's face turned green in an instant.
He has seen many bragging skins, and he has blown up and filled them up. This is the first time he has seen them.
With the unprecedented quality of the game, the reputation of conscientious, and the support of the user base of Future People 10, this "New Era" that emerged once again became the focus of hot media discussions with a attitude that was no less than that of Future People 10 when it appeared.
Future Ren Technology has made headlines again.
There is no doubt that "New Era" has seized the opportunity and has taken the lead in entering this market that he is optimistic about.
What are the results of your development?Ling Zhongtian did not scold Qian Haiming anymore, but asked in a deep voice about the masterpiece under development.
Qian Haiming's expression was indescribable bitterness when he heard this.
It was basically developed and is now in the testing stage.But compared to "New Era"...
As a project manager, no one knows better what his project department has made than him.
If the quality is similar, he can still find some ways to make money on his project so that the boss can understand that they have indeed worked hard and have achieved certain results.
But after he played "New Era" for several hours...
Well, he continued to play for a few hours, and it was really fun, and he couldn't help but recharge his money to expand the warehouse.
Already lost.
It doesn’t matter, just use your abilities and creativity to put in more effort in operation.Ling Zhongtian rubbed his temples and said tiredly.
Yes, Mr. Ling.Qian Haiming nodded and quickly left the office.
With her elbows on the table, Ling Zhongtian looked at the report on the table and fell into deep thought.
He is already 50 years old, and even though his body is still strong, his temples are already a little gray.
After so many years of starting a business, he started from a studio with only ten square meters and gradually developed Lingyu Technology, which was originally only a few people, to now ranked No1 among mobile game developers. This is the first time he has encountered such a difficult problem.
What really made him feel tricky was not the powerful "New Era" itself, but the chain reaction it brought.
The mobile game cake is so big that it is unimaginable. Even if RenTech has a good appetite in the future, it is impossible to eat all of this cake.
It is impossible for most users to have the next game on their phones.
Even if it loses the market for large-scale mobile games, Lingyu Technology still occupies a lot of market share.
However, with the emergence of this large-scale mobile game, it will undoubtedly have a huge impact on users' consumption habits.Lingyu Technology's decline in profits over the past period has already reflected this problem.
Just like there is a game that is very well-made on your phone, can you still recharge a game of Tetris to the level of mini-game?Even if it does, it probably won’t be much.
In the past, the industry was due to the separatist state of heroes. Everyone had games that could be used, and no game could reach the level of unifying the world.
However, now, this game seems to be coming.
Just like a banner, "New Era" quickly merged with players who were already tired of a large number of identical fast food mobile games, completely subverting users' concept that mobile games should have monotonous content and poor real-time interactions.
With the birth of such a mobile game, it should not be the only one who starts to have a hard time... Ling Yu Technology is gently tapping the table and thinking.
Maybe it's time to give this rookie some color?
Thinking of this, a sharp look flashed in Ling Zhongtian's eyes, he picked up the phone on the table and called his old rival.
Hello, Mr. Wang.Haha, how are you doing recently?
OK, I won’t greet you anymore, everyone’s life has not been easy lately.Don't you think we should do something...
The navy smeared, funded the development of plug-ins, explored the vulnerabilities of "New Era", and hired hackers to attack servers...
In order to protect their vested interests, they still have a lot to do.
Just be careful not to get caught.
Ling Zhongtian hung up the phone and a sneer appeared on the corner of his mouth.
He doesn't believe it anymore. No matter how powerful your technology is in the future, how many hands can you resist?
For example, my name is ATM, Fish Shooter, Duota Epic, etc.
Located in the Lingyu Science and Technology Building in Shanghai, Ling Zhongtian, with a gloomy face, was sitting at his desk, looking silently at the information on the table.
Qian Haiming, the manager in charge of mobile game development projects, was lowering his head in sweat, waiting for the boss's speech.
After a long time, Ling Zhongtian finally spoke.
In one month, Duota Epic's ACU fell by 10%, and KPI fell by 17%... Is this what you and I said that hens who can lay golden eggs?And what is my project department under your command doing last month?His voice trembled a little because of his anger.
ACU refers to the average number of simultaneous online users, and KPI refers to key performance indicators, one is related to the vitality of the game and the other is related to the profitability of the game.
However, the report in front of him at this moment showed that the two most profitable mobile game projects in the company were both declining sharply.
It was all fucking good last month!
With a bang, Ling Zhongtian slapped the documents in his hand on the table, and his lungs were almost bursting with anger.
Qian Haiming was scolded and was full of grievances. He really couldn't blame him for this.
After swallowing, he organized the language in his head and explained to the boss in a low voice, Mr. Ling, we really can't blame us for this.
Taking a deep breath, Ling Zhongtian picked up the teacup on the table and took a sip, gradually calming down the anger in his chest.
Is "New Era" right?
Um.Qian Haiming was relieved to understand the boss, but his mood couldn't be better.
The company's two games really make money, and Dota Epic once achieved an impressive monthly turnover of 200 million yuan.Although there is a lot of water in this achievement, it will not deviate too far.
But the problem is that Dota Epic has been in operation for more than a year, but the gameplay has not been innovative.
Unlike PC games, the shortcomings of mobile games in real-time interaction capabilities doom them to make it difficult to enhance user stickiness through social circles.
It can be said that if a mobile game player doesn't want to play, what makes him feel distressed may be the equipment and diamonds in his account, and there are no friends who cannot let go of in the game.
After last year's popularity, Dota Epic's active users have gradually declined.
However, Qian Haiming is still a little capable and has planned many exquisite activities with the project team, which has barely kept KPI optimistic.
Who would have thought that a mobile game with high praise would emerge and cut a large piece of it from the market cake in one go.
Looking at the report on the table, Ling Zhongtian fell into deep thought.
As the boss of a company, he naturally would not know nothing about the mobile game that was as strong as the most powerful one.
The massive amount of game content makes players not get bored by repeated operations.
The real-time interaction ability comparable to PC game makes players really feel like they are playing an online game when playing games, rather than a stand-alone player with only a list of friends.
And the fucking thing doesn’t consume much traffic?
Ling Zhongtian wanted to swear jealously, or he had already sweared in his heart.
The above three points are almost the bottleneck of today's mobile game development.
In order to divide the big cake of mobile game market, major mobile game developers are racking their brains to think of ways to overcome these three bottlenecks as much as possible.
Too much game content?
When the user saw a few Gs, he was too lazy to get off.
The game requires too high configuration?
The user is stuck all the time while playing, and it is hot again, so he deletes it if he is unhappy.
Is the traffic consumed fast?
You may be happy if you can't move, but users will definitely be very angry, so the game will naturally not be able to survive.
How to use streamlined programs to include more game content, and most users can run on their mobile phones without consuming too much traffic, has always been a difficult problem in the industry.
Fortunately, a software came out of nowhere, liberating the inspiration of many programmers.
That is the future person 10.
By simplifying the algorithm, the mobile phone's performance tripled and the energy consumption is reduced by 2 times.This undoubtedly allowed them to pick up the ideas they had cut off before.
Ling Zhongtian is also a very visionary person. When he saw that the installation volume of 10 people in the future hit consecutive record highs, he immediately issued instructions to Qian Haiming, drawing talents from various project departments to fully develop a large-scale mobile game with high configuration requirements.
This idea is undoubtedly crazy.
As of now, there is no mobile game in the industry that can reach the level of so-called large-scale mobile games, although almost every manufacturer is bragging about it.
It is undoubtedly a gamble to rashly draw a large amount of technical resources to enter a completely unknown market.
The reason for making such a decision is that he has already vaguely foresaw the future development pattern of the mobile game industry.
With the emergence of the Future Ren 10 software, a number of mobile games with exquisite graphics and rich game content will surely emerge in the future to fill the gap in this regard in the current market.
The living space of PC games will be further squeezed, and the cake of mobile games will become larger and larger.
What he needs to consider is just how to seize the initiative and get more on this cake.
However, before his ambition could be displayed, he was knocked on the head.
The future people 10 have a lot of ambitions.
Before he could stand firm, he quickly launched a mobile game that was independently developed and operated, and entered the mobile game market with great fanfare.
"New Era"?
At the beginning, Ling Zhongtian didn't take it seriously. What did he promote to Future Ren Technology? The open game world, the sandbox game map, the strongest degree of freedom in history...
Who can't brag?Which mobile game did not make itself so popular before it was launched?Not to mention that players don’t believe it, the people who are responsible for marketing themselves don’t believe it.
But when the game was launched, Ling Zhongtian's face turned green in an instant.
He has seen many bragging skins, and he has blown up and filled them up. This is the first time he has seen them.
With the unprecedented quality of the game, the reputation of conscientious, and the support of the user base of Future People 10, this "New Era" that emerged once again became the focus of hot media discussions with a attitude that was no less than that of Future People 10 when it appeared.
Future Ren Technology has made headlines again.
There is no doubt that "New Era" has seized the opportunity and has taken the lead in entering this market that he is optimistic about.
What are the results of your development?Ling Zhongtian did not scold Qian Haiming anymore, but asked in a deep voice about the masterpiece under development.
Qian Haiming's expression was indescribable bitterness when he heard this.
It was basically developed and is now in the testing stage.But compared to "New Era"...
As a project manager, no one knows better what his project department has made than him.
If the quality is similar, he can still find some ways to make money on his project so that the boss can understand that they have indeed worked hard and have achieved certain results.
But after he played "New Era" for several hours...
Well, he continued to play for a few hours, and it was really fun, and he couldn't help but recharge his money to expand the warehouse.
Already lost.
It doesn’t matter, just use your abilities and creativity to put in more effort in operation.Ling Zhongtian rubbed his temples and said tiredly.
Yes, Mr. Ling.Qian Haiming nodded and quickly left the office.
With her elbows on the table, Ling Zhongtian looked at the report on the table and fell into deep thought.
He is already 50 years old, and even though his body is still strong, his temples are already a little gray.
After so many years of starting a business, he started from a studio with only ten square meters and gradually developed Lingyu Technology, which was originally only a few people, to now ranked No1 among mobile game developers. This is the first time he has encountered such a difficult problem.
What really made him feel tricky was not the powerful "New Era" itself, but the chain reaction it brought.
The mobile game cake is so big that it is unimaginable. Even if RenTech has a good appetite in the future, it is impossible to eat all of this cake.
It is impossible for most users to have the next game on their phones.
Even if it loses the market for large-scale mobile games, Lingyu Technology still occupies a lot of market share.
However, with the emergence of this large-scale mobile game, it will undoubtedly have a huge impact on users' consumption habits.Lingyu Technology's decline in profits over the past period has already reflected this problem.
Just like there is a game that is very well-made on your phone, can you still recharge a game of Tetris to the level of mini-game?Even if it does, it probably won’t be much.
In the past, the industry was due to the separatist state of heroes. Everyone had games that could be used, and no game could reach the level of unifying the world.
However, now, this game seems to be coming.
Just like a banner, "New Era" quickly merged with players who were already tired of a large number of identical fast food mobile games, completely subverting users' concept that mobile games should have monotonous content and poor real-time interactions.
With the birth of such a mobile game, it should not be the only one who starts to have a hard time... Ling Yu Technology is gently tapping the table and thinking.
Maybe it's time to give this rookie some color?
Thinking of this, a sharp look flashed in Ling Zhongtian's eyes, he picked up the phone on the table and called his old rival.
Hello, Mr. Wang.Haha, how are you doing recently?
OK, I won’t greet you anymore, everyone’s life has not been easy lately.Don't you think we should do something...
The navy smeared, funded the development of plug-ins, explored the vulnerabilities of "New Era", and hired hackers to attack servers...
In order to protect their vested interests, they still have a lot to do.
Just be careful not to get caught.
Ling Zhongtian hung up the phone and a sneer appeared on the corner of his mouth.
He doesn't believe it anymore. No matter how powerful your technology is in the future, how many hands can you resist?
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