The application of immersive virtual reality technology in the field of online shopping is the next step that Future Ren Technology will take after VR online games.
Just imagine, you can shop without leaving your home, and you can go shopping without moving your legs.
In front of the computer... Oh no, in front of the helmet, you will no longer have to worry about whether the clothes you bought online fit, because you can take out the clothes in the shopping cart and wear them directly on your body. Whether it is easy to use, you will know if it is easy to use!
The launch of VR shopping will mean that the only advantage of on-site trials in physical stores will no longer exist.
Originally, physical stores were in a disadvantageous position in terms of cost when facing online stores that did not need to pay rent, but now the shopping experience has been pulled to the same level.
It can be foreseeable that once this consumption model is promoted, it will inevitably have a disruptive impact on the entire retail industry and even the real estate market.
With such a prosperous technology, other e-commerce companies will naturally not ignore it.
Let’s give a domestic example. Regarding VR shopping, which is the legendary buy+ concept, in fact, Alibaba has already started doing it as early as the beginning of 2016.
However, due to technical limitations, the VR online shopping service launched by Alibaba has a very average experience, far less amazing than the one promoted.
Designing an interactive VR image for each store is not realistic in terms of engineering volume, and it greatly increases the threshold for the store to log in to the VR mall.
In addition, VR glasses can bring users a limited shopping experience.
If it is just an image, there is no difference between shopping through the display.
However, if high-end three-dimensional motion capture technology is used to restore various physical parameters of the product, this will undoubtedly increase the cost of equipment.
Will users buy high-end VR glasses worth thousands of dollars in order to shop?
Maybe there are, but there are definitely not many such tycoons.
Therefore, this requires a VR device that has sufficient market share and can maximize the shopping experience to act as a medium for this VR shopping.
The Phantom Helmet happened to satisfy these two points!
The popular sales have laid a foundation for its huge user base, and the immersive virtual reality technology has provided technical support for users' all-round experience.
It is precisely because of this that Alibaba will contact Jiang Chen as soon as possible after the business talks, hoping to cooperate on VR+ e-commerce.
However, Jiang Chen did not immediately reply to Ma Yun who called in person at that time, because he still needed to discuss this issue with Jiang Shuying.Regarding whether you are doing e-commerce by yourself or working with others.
Can RenTech put aside Alibaba and do e-commerce in the future?
After discussion, Jiang Chen and Jiang Shuying agreed that: It is of course feasible in theory, but there is no need for reality.
Future Ren Technology has no experience in e-commerce and spends a lot of time and energy to do the e-commerce sector, which is both hard and thankless.
Just like an aircraft carrier, there is no need to produce each screw by itself.
With technological advantages, Ren Technology can only use channels in the future. As for the content, it can be done by traditional e-commerce companies with rich resources such as Alibaba, JD.com, Amazon, and Ebay.
How to cooperate specifically is exactly what Jiang Chen’s purpose is to go to Shanghai on this trip.
……
The next morning, Liu Haotian arrived at the gate of the villa as promised.
Seeing Jiang Chen walking out of the villa with a refreshed look on his face, he guessed roughly what happened last night, just smiled hurriedly, and didn't say anything, getting off the car and opened the door for Jiang Chen.
After Jiang Chen set up a destination on the GPS, he drove Jiang Chen towards the destination.
There are many companies that invite Jiang Chen to discuss VR+e-commerce cooperation matters, including domestic and foreign companies.It can be said that the reason why he went to Shanghai specially was mainly to talk about this matter.
Based on negotiation strategies with Jiang Shuying, Jiang Chen first found not Alibaba, but Alibaba's competitor in the international market.
At the beginning, Amazon proposed that Future Ren Technology would open up the development tools of virtual reality software and provide authorization to design unique e-commerce software by themselves.
However, Jiang Chen certainly would not accept their proposal, not to mention that it is not time to come up with development tools.
According to their proposal, Amazon will be able to leave them alone. Even if VR+ e-commerce becomes bigger, it will have nothing to do with Future Ren Technology.
On the issue of principle, the two sides did not give in, and the negotiations could not continue for a while. Later, Jiang Chen simply stopped talking and went to Ebay directly.
When Amazon found out that the Future Ren Group would not talk to it, it was immediately panicked.
Who wants a company that masters immersive virtual reality technology? What about Future Ren Technology?
If competitors are allowed to enter the virtual reality platform first, this will undoubtedly be a heavy blow to Amazon's business.
Aware of this, Amazon immediately lowered its stance and demanded that the negotiations be restarted, expressing its willingness to make concessions on the software matters.
As a result, the talks between the two sides became tripartite talks.
At this time, seeing that Alibaba, who had been excluded, could no longer sit still. They were still waiting for Jiang Chen to come to visit, but they did not expect that Future Ren Technology and Amazon and Ebay would almost reach an agreement!
This is not possible. Alibaba must not fall behind its opponents here.
Moreover, considering the popularity of Phantom Helmet sales overseas, entering the VR platform based on Phantom Helmet will be a great opportunity for Alibaba to expand its overseas market!
Lao Ma, who had just flew back to Shanghai from Beijing, immediately found Jiang Chen and politely invited him to his home for a meal.
China has always had the habit of discussing business at the dinner table. Lao Ma personally invited Jiang Chen to drink and discuss business, which was not enough to give him enough face.
Isn’t this what Jiang Chen is waiting for?
Of course, what he was waiting for was not the glasses of wine Ma Yun toasted him at the dinner table, nor did he ever mean to exclude Ali.
The reason why he has never taken the initiative to talk to Alibaba is that they can't sit still and come to him!
You see, the negotiations between this future person and Ebay and Amazon are almost completed. If you, the fourth person who suddenly intervenes, you must show some sincerity if you want to join in?
Sure enough, Alibaba did not disappoint Jiang Chen.
Compared with those foreigners who are talking big, they not only make concessions in e-commerce cooperation, but also come up with a cooperation plan that is obviously more conducive to Future Ren Technology!
Seeing this scene, Ebay and Amazon representatives shouted that they had fallen into the trap.Seeing Jiang Chen's interest in the cooperation plan, the people on Alibaba were relieved.
The specific cooperation plan is as follows.
Future Ren Technology designed a platform-based software, and Alibaba provides content.
Users purchase goods from the Future People’s Virtual Reality Mall, and Alibaba decides which goods can be logged into the Virtual Reality Mall.
If you confirm the purchase, you can jump to the Taobao page through the built-in browser of the Phantom Helmet, or Taobao simply redesigns a simple purchase and payment page for products that are logged into the virtual reality.
It's like Future Ren Technology is a supermarket, Alibaba and other e-commerce companies are suppliers or counter rentals.
The former determines the placement of the goods, while the latter provides their respective sources of goods.
As for those small merchants registered under major e-commerce companies, they are just small items placed on the shelves.
In summary, in the future, people will only work on platforms, and e-commerce will be e-commerce or e-commerce.
As soon as this plan was taken out, Jiang Chen threw the plan he had prepared aside.As expected, he was still very professional and could not think of a reason to refuse this plan.
Although Amazon and Ebay were dissatisfied, they could not come up with a better proposal, so they had to take a step back, accept and propose a similar proposal.
Later, Jiang Chen simply invited e-commerce companies interested in VR such as JD.com and Global Shopping to join the negotiations.
All parties divided the booths of VR channels according to their respective market share in the e-commerce field and jointly improved this cooperation plan.
In a week, eight VR+ e-commerce contracts. Strictly speaking, this is the first business that Jiang Chen, the incompetent chairman, negotiated for the company this year.
And it is a big business worth tens of billions of dollars!
Just imagine, you can shop without leaving your home, and you can go shopping without moving your legs.
In front of the computer... Oh no, in front of the helmet, you will no longer have to worry about whether the clothes you bought online fit, because you can take out the clothes in the shopping cart and wear them directly on your body. Whether it is easy to use, you will know if it is easy to use!
The launch of VR shopping will mean that the only advantage of on-site trials in physical stores will no longer exist.
Originally, physical stores were in a disadvantageous position in terms of cost when facing online stores that did not need to pay rent, but now the shopping experience has been pulled to the same level.
It can be foreseeable that once this consumption model is promoted, it will inevitably have a disruptive impact on the entire retail industry and even the real estate market.
With such a prosperous technology, other e-commerce companies will naturally not ignore it.
Let’s give a domestic example. Regarding VR shopping, which is the legendary buy+ concept, in fact, Alibaba has already started doing it as early as the beginning of 2016.
However, due to technical limitations, the VR online shopping service launched by Alibaba has a very average experience, far less amazing than the one promoted.
Designing an interactive VR image for each store is not realistic in terms of engineering volume, and it greatly increases the threshold for the store to log in to the VR mall.
In addition, VR glasses can bring users a limited shopping experience.
If it is just an image, there is no difference between shopping through the display.
However, if high-end three-dimensional motion capture technology is used to restore various physical parameters of the product, this will undoubtedly increase the cost of equipment.
Will users buy high-end VR glasses worth thousands of dollars in order to shop?
Maybe there are, but there are definitely not many such tycoons.
Therefore, this requires a VR device that has sufficient market share and can maximize the shopping experience to act as a medium for this VR shopping.
The Phantom Helmet happened to satisfy these two points!
The popular sales have laid a foundation for its huge user base, and the immersive virtual reality technology has provided technical support for users' all-round experience.
It is precisely because of this that Alibaba will contact Jiang Chen as soon as possible after the business talks, hoping to cooperate on VR+ e-commerce.
However, Jiang Chen did not immediately reply to Ma Yun who called in person at that time, because he still needed to discuss this issue with Jiang Shuying.Regarding whether you are doing e-commerce by yourself or working with others.
Can RenTech put aside Alibaba and do e-commerce in the future?
After discussion, Jiang Chen and Jiang Shuying agreed that: It is of course feasible in theory, but there is no need for reality.
Future Ren Technology has no experience in e-commerce and spends a lot of time and energy to do the e-commerce sector, which is both hard and thankless.
Just like an aircraft carrier, there is no need to produce each screw by itself.
With technological advantages, Ren Technology can only use channels in the future. As for the content, it can be done by traditional e-commerce companies with rich resources such as Alibaba, JD.com, Amazon, and Ebay.
How to cooperate specifically is exactly what Jiang Chen’s purpose is to go to Shanghai on this trip.
……
The next morning, Liu Haotian arrived at the gate of the villa as promised.
Seeing Jiang Chen walking out of the villa with a refreshed look on his face, he guessed roughly what happened last night, just smiled hurriedly, and didn't say anything, getting off the car and opened the door for Jiang Chen.
After Jiang Chen set up a destination on the GPS, he drove Jiang Chen towards the destination.
There are many companies that invite Jiang Chen to discuss VR+e-commerce cooperation matters, including domestic and foreign companies.It can be said that the reason why he went to Shanghai specially was mainly to talk about this matter.
Based on negotiation strategies with Jiang Shuying, Jiang Chen first found not Alibaba, but Alibaba's competitor in the international market.
At the beginning, Amazon proposed that Future Ren Technology would open up the development tools of virtual reality software and provide authorization to design unique e-commerce software by themselves.
However, Jiang Chen certainly would not accept their proposal, not to mention that it is not time to come up with development tools.
According to their proposal, Amazon will be able to leave them alone. Even if VR+ e-commerce becomes bigger, it will have nothing to do with Future Ren Technology.
On the issue of principle, the two sides did not give in, and the negotiations could not continue for a while. Later, Jiang Chen simply stopped talking and went to Ebay directly.
When Amazon found out that the Future Ren Group would not talk to it, it was immediately panicked.
Who wants a company that masters immersive virtual reality technology? What about Future Ren Technology?
If competitors are allowed to enter the virtual reality platform first, this will undoubtedly be a heavy blow to Amazon's business.
Aware of this, Amazon immediately lowered its stance and demanded that the negotiations be restarted, expressing its willingness to make concessions on the software matters.
As a result, the talks between the two sides became tripartite talks.
At this time, seeing that Alibaba, who had been excluded, could no longer sit still. They were still waiting for Jiang Chen to come to visit, but they did not expect that Future Ren Technology and Amazon and Ebay would almost reach an agreement!
This is not possible. Alibaba must not fall behind its opponents here.
Moreover, considering the popularity of Phantom Helmet sales overseas, entering the VR platform based on Phantom Helmet will be a great opportunity for Alibaba to expand its overseas market!
Lao Ma, who had just flew back to Shanghai from Beijing, immediately found Jiang Chen and politely invited him to his home for a meal.
China has always had the habit of discussing business at the dinner table. Lao Ma personally invited Jiang Chen to drink and discuss business, which was not enough to give him enough face.
Isn’t this what Jiang Chen is waiting for?
Of course, what he was waiting for was not the glasses of wine Ma Yun toasted him at the dinner table, nor did he ever mean to exclude Ali.
The reason why he has never taken the initiative to talk to Alibaba is that they can't sit still and come to him!
You see, the negotiations between this future person and Ebay and Amazon are almost completed. If you, the fourth person who suddenly intervenes, you must show some sincerity if you want to join in?
Sure enough, Alibaba did not disappoint Jiang Chen.
Compared with those foreigners who are talking big, they not only make concessions in e-commerce cooperation, but also come up with a cooperation plan that is obviously more conducive to Future Ren Technology!
Seeing this scene, Ebay and Amazon representatives shouted that they had fallen into the trap.Seeing Jiang Chen's interest in the cooperation plan, the people on Alibaba were relieved.
The specific cooperation plan is as follows.
Future Ren Technology designed a platform-based software, and Alibaba provides content.
Users purchase goods from the Future People’s Virtual Reality Mall, and Alibaba decides which goods can be logged into the Virtual Reality Mall.
If you confirm the purchase, you can jump to the Taobao page through the built-in browser of the Phantom Helmet, or Taobao simply redesigns a simple purchase and payment page for products that are logged into the virtual reality.
It's like Future Ren Technology is a supermarket, Alibaba and other e-commerce companies are suppliers or counter rentals.
The former determines the placement of the goods, while the latter provides their respective sources of goods.
As for those small merchants registered under major e-commerce companies, they are just small items placed on the shelves.
In summary, in the future, people will only work on platforms, and e-commerce will be e-commerce or e-commerce.
As soon as this plan was taken out, Jiang Chen threw the plan he had prepared aside.As expected, he was still very professional and could not think of a reason to refuse this plan.
Although Amazon and Ebay were dissatisfied, they could not come up with a better proposal, so they had to take a step back, accept and propose a similar proposal.
Later, Jiang Chen simply invited e-commerce companies interested in VR such as JD.com and Global Shopping to join the negotiations.
All parties divided the booths of VR channels according to their respective market share in the e-commerce field and jointly improved this cooperation plan.
In a week, eight VR+ e-commerce contracts. Strictly speaking, this is the first business that Jiang Chen, the incompetent chairman, negotiated for the company this year.
And it is a big business worth tens of billions of dollars!
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