Ma Huateng and Tencent Video's senior executives were also having a meeting at Tencent Building at this time. Running Man can be said to be the only life-saving straw in Tencent Video's hands that can help them get rid of the current bad situation.
Now the parent company Tencent has to transfusion about 3 billion yuan of real money to Tencent Video every year. Such bottomless pit unlimited subsidies have caused a considerable burden on the parent company of the entire streaming media platform. Several other departments have complained, and even other major shareholders of the board of directors have complained.
If Running Man can bring tens of millions of VIP paid users to Tencent, even if they have to pay 20% membership fee to Wu Mingxuan, it will be a very cost-effective deal, because others are really worth it.
If it is 20 million... then Tencent Video, which originally had only a few million paid users, has become the largest streaming media platform in the mainland. In terms of valuation, it is comparable to LeTV and can directly increase the parent company's market value by at least 100 billion Hong Kong dollars.
Of course, even Ma Huateng, the most optimistic one, just thinks that there is no possibility. As for the new 30 million that Wu Mingxuan joked about before, he just listened to the joke. He really never thought that a variety show could add 30 million paid users to Tencent Video.
What does it mean to have 30 million paid users?
Only four months of playback cycles are calculated, and each person is calculated at 120 yuan, that is 3.6 billion yuan. It directly makes Tencent Video subsidy from at least 3 billion yuan per year to make a profit of 600 million yuan. Just ask how ridiculous this is, it is simply a thousand and one night.
Beijing time is 16 hours faster than Los Angeles time. It is almost 10 o'clock in the morning in Los Angeles. So when Wu Mingxuan and Mitsui Dongyue who just woke up, they could only watch Tencent's online special edition.
Don’t think that investment in variety shows is very low. Running Man is different. So in terms of investment, Wu Mingxuan directly spent 500 million yuan in real money throughout the first season, and nearly 200 million yuan was burned out in the first two episodes alone. Are you a member of the Avengers and the relevant authorization special effects very cheap?
The 1.5 billion sold by Zhejiang Satellite TV is a complete loss of blood, but the problem is that there is only such a market now, and there is no problem selling TV series at a sky-high price. Who would be so crazy in a variety show?
So the real profit method in the first season is to share the subsequent editing and the advertising implants that are implanted with the VIP members on Tencent Video.
Based on the average number of members before Tencent Video, the half month from May 4 to the end of the program, that is, about four months, the membership fee for all newly added paid users will be directly charged 20%.
Maybe you would say that some of them only recharge for one month, but the last month is only 30 yuan?
There is such a thing, but many people will recharge as soon as possible. After all, this membership fee is not too high. It is also said that there are some pictures that are convenient for recharge for one year, which can save 90 yuan, because Penguin Video will hold a discount for 270 yuan during this period.
So the actual income is hard to say. Anyway, Wu Mingxuan is very confident that Running Man alone can bring at least 30 million paid users to Tencent Video, because this thing is really so terrifying.
Mitsuki obviously disbelief of this. She has also studied the streaming media market in mainland China. It is hard to imagine that a variety show can bring such a terrible chain reaction. It is simply incredible.
The ratings are really good and the ratings are very high. It is really easy for your mainland audience to satisfy them.
That is, after all, no one has done this before, so the potential of the variety show market is greater than many people imagine, and it is even not inferior to the TV series market at all. I just reactivated the market that no one paid attention to and ignored.
Last night, Mitsui Dongyue released her husband and she was very satisfied now, but her belly is too big now and many postures are not convenient. She can only wait until the child is born and enters the breastfeeding period. That is the most attractive time for a woman.
Now that the movie has basically been filmed, Mitsui Dongyue also asked curiously: When will you go back?
On the 7th, don’t worry, I will definitely come to accompany you and your mother when the child gives birth, and I still have this responsibility.
Although Mitsui Dongyue didn't say anything, Wu Mingxuan knew through telepathy what she longed for in her heart, so she would try to satisfy what she could.
Just like it was inconvenient to get pregnant before, I felt embarrassed to say that when I wanted it, I would just push the person who was unclothed when I found out. However, pregnant women are not as interesting as I imagined. It is still fun during breastfeeding, which is really a big hit.
What?Just now, the number of views has exceeded 30 million?
Yes, it's still growing rapidly, it's so scary. Do these people never sleep at night?
What about the number of members?
3 million new people have been added. Tencent Video’s official announcement has spread throughout the Internet. The special edition is indeed more attractive than the ones we have.
Everyone is working overtime to watch the online version. Although the general content is not much different, it has about an hour of extra content after all, and it looks much more interesting. The obvious jokes and various interactions are very attractive. After all, they are all handsome men and beautiful women. Just look, you can make people feel very satisfied.
Director Yu, I think the times will be different after Running Man. This is called the outdoor variety show of reality shows, just like movies. There are many stars, interesting plots, and various reversals. It is very popular for the tastes of young audiences, and they are probably more popular than those rating dramas. It is said that investment promotion and advertising implantation will officially begin on May 10. We have some miscalculations this time.
Yu Hangying nodded helplessly. After all, it was a novel thing. Who would spend a lot of money to buy the broadcast rights? So he failed to get the exclusive one and became the exclusive one of satellite TV. He could not even require the unified satellite TV version and the online version.
Now the parent company Tencent has to transfusion about 3 billion yuan of real money to Tencent Video every year. Such bottomless pit unlimited subsidies have caused a considerable burden on the parent company of the entire streaming media platform. Several other departments have complained, and even other major shareholders of the board of directors have complained.
If Running Man can bring tens of millions of VIP paid users to Tencent, even if they have to pay 20% membership fee to Wu Mingxuan, it will be a very cost-effective deal, because others are really worth it.
If it is 20 million... then Tencent Video, which originally had only a few million paid users, has become the largest streaming media platform in the mainland. In terms of valuation, it is comparable to LeTV and can directly increase the parent company's market value by at least 100 billion Hong Kong dollars.
Of course, even Ma Huateng, the most optimistic one, just thinks that there is no possibility. As for the new 30 million that Wu Mingxuan joked about before, he just listened to the joke. He really never thought that a variety show could add 30 million paid users to Tencent Video.
What does it mean to have 30 million paid users?
Only four months of playback cycles are calculated, and each person is calculated at 120 yuan, that is 3.6 billion yuan. It directly makes Tencent Video subsidy from at least 3 billion yuan per year to make a profit of 600 million yuan. Just ask how ridiculous this is, it is simply a thousand and one night.
Beijing time is 16 hours faster than Los Angeles time. It is almost 10 o'clock in the morning in Los Angeles. So when Wu Mingxuan and Mitsui Dongyue who just woke up, they could only watch Tencent's online special edition.
Don’t think that investment in variety shows is very low. Running Man is different. So in terms of investment, Wu Mingxuan directly spent 500 million yuan in real money throughout the first season, and nearly 200 million yuan was burned out in the first two episodes alone. Are you a member of the Avengers and the relevant authorization special effects very cheap?
The 1.5 billion sold by Zhejiang Satellite TV is a complete loss of blood, but the problem is that there is only such a market now, and there is no problem selling TV series at a sky-high price. Who would be so crazy in a variety show?
So the real profit method in the first season is to share the subsequent editing and the advertising implants that are implanted with the VIP members on Tencent Video.
Based on the average number of members before Tencent Video, the half month from May 4 to the end of the program, that is, about four months, the membership fee for all newly added paid users will be directly charged 20%.
Maybe you would say that some of them only recharge for one month, but the last month is only 30 yuan?
There is such a thing, but many people will recharge as soon as possible. After all, this membership fee is not too high. It is also said that there are some pictures that are convenient for recharge for one year, which can save 90 yuan, because Penguin Video will hold a discount for 270 yuan during this period.
So the actual income is hard to say. Anyway, Wu Mingxuan is very confident that Running Man alone can bring at least 30 million paid users to Tencent Video, because this thing is really so terrifying.
Mitsuki obviously disbelief of this. She has also studied the streaming media market in mainland China. It is hard to imagine that a variety show can bring such a terrible chain reaction. It is simply incredible.
The ratings are really good and the ratings are very high. It is really easy for your mainland audience to satisfy them.
That is, after all, no one has done this before, so the potential of the variety show market is greater than many people imagine, and it is even not inferior to the TV series market at all. I just reactivated the market that no one paid attention to and ignored.
Last night, Mitsui Dongyue released her husband and she was very satisfied now, but her belly is too big now and many postures are not convenient. She can only wait until the child is born and enters the breastfeeding period. That is the most attractive time for a woman.
Now that the movie has basically been filmed, Mitsui Dongyue also asked curiously: When will you go back?
On the 7th, don’t worry, I will definitely come to accompany you and your mother when the child gives birth, and I still have this responsibility.
Although Mitsui Dongyue didn't say anything, Wu Mingxuan knew through telepathy what she longed for in her heart, so she would try to satisfy what she could.
Just like it was inconvenient to get pregnant before, I felt embarrassed to say that when I wanted it, I would just push the person who was unclothed when I found out. However, pregnant women are not as interesting as I imagined. It is still fun during breastfeeding, which is really a big hit.
What?Just now, the number of views has exceeded 30 million?
Yes, it's still growing rapidly, it's so scary. Do these people never sleep at night?
What about the number of members?
3 million new people have been added. Tencent Video’s official announcement has spread throughout the Internet. The special edition is indeed more attractive than the ones we have.
Everyone is working overtime to watch the online version. Although the general content is not much different, it has about an hour of extra content after all, and it looks much more interesting. The obvious jokes and various interactions are very attractive. After all, they are all handsome men and beautiful women. Just look, you can make people feel very satisfied.
Director Yu, I think the times will be different after Running Man. This is called the outdoor variety show of reality shows, just like movies. There are many stars, interesting plots, and various reversals. It is very popular for the tastes of young audiences, and they are probably more popular than those rating dramas. It is said that investment promotion and advertising implantation will officially begin on May 10. We have some miscalculations this time.
Yu Hangying nodded helplessly. After all, it was a novel thing. Who would spend a lot of money to buy the broadcast rights? So he failed to get the exclusive one and became the exclusive one of satellite TV. He could not even require the unified satellite TV version and the online version.
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