How is the pre-sale situation?
It's amazing. This time the screening is very high, but it still takes over the first day of the release in more than a day. Some theaters even directly raise the ticket price to a maximum limit of 200 yuan, which is still full and so popular.
Such data surprised Boss Wang. After two years of adjustment and rest, Wanda Cinema has recovered from the pain period. This year's performance is expected to hit a new high and resume its previous high growth again. It has to be said that Ye Ning's betrayal and Huayi's backstab caused immeasurable huge losses to Wanda Cinema.
Okay, add more screening and replace all the movies in Huayi with Tang Sanzang. Why don’t you make money?
Xu Jianfeng, the current manager of Wanda Cinemas, is not surprised by this. He was in a period of pain before, busy stabilizing the overall situation and restraining the decline. It is not that he does not want to take revenge but that he cannot take action. Now he has basically passed the pain period and returns to the normal development track. Naturally, he will not let it go easily.
For others, it has only been two years, but for Wanda Cinema, it has missed the most important two-year expansion period, so that Wanda Cinema's market share has dropped from 23% two years ago to 19% now. If you are stagnant, others will not slow down and wait for you.
It seems that there are only four points of decline, but in fact there is a big gap between them, because the original plan was to occupy at least 28% of the mainland screening market in 2015.
As a result, the Perfect Cinema now accounts for as high as 27%, and Wanda Cinema 19%. After fighting, it was finally cheap. It was a wealthy man who has been steadily expanding. Huayi took the opportunity to expand its scale. Now it has a share of 9%, ranking fifth, which is nearly twice as much as it has expanded two years ago.
The summer season is the most important period of the year except for the New Year season, because this is the summer vacation, and tens of millions of teenagers across the country have become the main force of movie viewing. These are one of the three main force supporting theater screenings, and even occupy half of the entire screening market.
So although Perfect is very strong, other screening giants are not ruthless. Many movies choose to be released during this period. Even if Wu Mingxuan accounts for about 70% of the market share, the 30% left is at least more than 3 billion.
As for the production of the large screen, it will almost never miss any schedule. Naturally, Huayi Brothers, who are now ranked second, is indispensable. Therefore, the sudden move by Wanda has had a huge impact on Huayi.
After learning about Wanda's small moves, Wang Zhonglei directly slapped the table in the office and said furiously: What exactly does that old bastard want to do?Is this going to start a war with us directly?
Ye Ning persuaded him very embarrassedly: This is all a matter of time. I can only say that this opportunity was too uncomfortable. The pre-sale situation of Tang Sanzang is too good now, and the popularity is indeed very high. The ticket price is generally above 100 yuan, which is equivalent to selling one as two. Adding the show is very beneficial for most theaters. Box office betting is part of it, and selling popcorn is the key to earning the capita tax.
The screening only accounts for about 60% of the income, and about 40% of it is earned by surrounding restaurants such as Coke and popcorn. If you want to make this money, you have to have audiences enter your cinema.
Therefore, every large cinema is very popular with super popular movies like Tang Sanzang because it can attract more people and more potential consumers, which can significantly increase the profits of single-scenes screenings.
Why is perfect performance the best among all theaters? One is more than all other theaters combined, just because others have a high level of cards and one-card blessing. The first choice for truly wealth and conditions is to go there, just like the imperial theaters in North America.
Generally speaking, one of the seven viewers will consume a single package of Coke popcorn, which is 15 yuan in the median; but in the perfect place, this ratio can be increased to 3 to 1, and the median of others is 19 yuan, there are no small cups and buckets, only medium cups, large cups, and super large cups.
The portion is of course true. It seems very cheap and cost-effective, but how much more popcorn candy water is worth?
So now many large cinemas are learning the sales routines of Xing Dad and Perfect. Now, when you go to the cinema to buy Coke popcorn, you can almost see a small bucket of cups that you can finish with just a few bites.
Wang Zhonglei naturally understood these principles, so he was very confused, because even their own Huayi theater chain, in order to make money, he still had to increase the number of scenes on Tang Sanzang. Otherwise, the audience would go to other theater chains, and your movies might make money, but your theater chain would make a lot of money. In this way, a comparison of fools would know how to choose.
Looking at the professional forecasts and profit expectations submitted by Ye Ning, Wang Zhonglei finally said helplessly: Stop the ticket, refund all the pre-sales before, and ensure the profits of the theaters first!
Ye Ning breathed a sigh of relief when he heard this. He was the person who was most afraid of his boss being confused. In the past two years, Huayi has a high debt in order to expand its theater alliance. It would be very troublesome to not be able to achieve convincing results. It would be very troublesome to not support the current stock price. Local small and medium-sized cinemas that join for your resource channels will also reconsider their choices, which has a great impact on Huayi theaters.
Domestic theaters are not all invested by themselves. Many third- and fourth-tier cities, including small and medium-sized cinemas in some first- and second-tier cities, are actually private investments. The biggest role of a theater manager like Ye Ning is to form and coordinate these neutral cinemas to make them a part of themselves to create profits for themselves and improve their competitiveness in the entire industry.
Therefore, others will also consider whether they will make more money after joining you, and whether it is more cost-effective than joining other theaters. If it is not cost-effective, it is not as profitable as before. I will probably not regret it during the contract period. Once the contract period passes, I will immediately defect to your competitor.
It's amazing. This time the screening is very high, but it still takes over the first day of the release in more than a day. Some theaters even directly raise the ticket price to a maximum limit of 200 yuan, which is still full and so popular.
Such data surprised Boss Wang. After two years of adjustment and rest, Wanda Cinema has recovered from the pain period. This year's performance is expected to hit a new high and resume its previous high growth again. It has to be said that Ye Ning's betrayal and Huayi's backstab caused immeasurable huge losses to Wanda Cinema.
Okay, add more screening and replace all the movies in Huayi with Tang Sanzang. Why don’t you make money?
Xu Jianfeng, the current manager of Wanda Cinemas, is not surprised by this. He was in a period of pain before, busy stabilizing the overall situation and restraining the decline. It is not that he does not want to take revenge but that he cannot take action. Now he has basically passed the pain period and returns to the normal development track. Naturally, he will not let it go easily.
For others, it has only been two years, but for Wanda Cinema, it has missed the most important two-year expansion period, so that Wanda Cinema's market share has dropped from 23% two years ago to 19% now. If you are stagnant, others will not slow down and wait for you.
It seems that there are only four points of decline, but in fact there is a big gap between them, because the original plan was to occupy at least 28% of the mainland screening market in 2015.
As a result, the Perfect Cinema now accounts for as high as 27%, and Wanda Cinema 19%. After fighting, it was finally cheap. It was a wealthy man who has been steadily expanding. Huayi took the opportunity to expand its scale. Now it has a share of 9%, ranking fifth, which is nearly twice as much as it has expanded two years ago.
The summer season is the most important period of the year except for the New Year season, because this is the summer vacation, and tens of millions of teenagers across the country have become the main force of movie viewing. These are one of the three main force supporting theater screenings, and even occupy half of the entire screening market.
So although Perfect is very strong, other screening giants are not ruthless. Many movies choose to be released during this period. Even if Wu Mingxuan accounts for about 70% of the market share, the 30% left is at least more than 3 billion.
As for the production of the large screen, it will almost never miss any schedule. Naturally, Huayi Brothers, who are now ranked second, is indispensable. Therefore, the sudden move by Wanda has had a huge impact on Huayi.
After learning about Wanda's small moves, Wang Zhonglei directly slapped the table in the office and said furiously: What exactly does that old bastard want to do?Is this going to start a war with us directly?
Ye Ning persuaded him very embarrassedly: This is all a matter of time. I can only say that this opportunity was too uncomfortable. The pre-sale situation of Tang Sanzang is too good now, and the popularity is indeed very high. The ticket price is generally above 100 yuan, which is equivalent to selling one as two. Adding the show is very beneficial for most theaters. Box office betting is part of it, and selling popcorn is the key to earning the capita tax.
The screening only accounts for about 60% of the income, and about 40% of it is earned by surrounding restaurants such as Coke and popcorn. If you want to make this money, you have to have audiences enter your cinema.
Therefore, every large cinema is very popular with super popular movies like Tang Sanzang because it can attract more people and more potential consumers, which can significantly increase the profits of single-scenes screenings.
Why is perfect performance the best among all theaters? One is more than all other theaters combined, just because others have a high level of cards and one-card blessing. The first choice for truly wealth and conditions is to go there, just like the imperial theaters in North America.
Generally speaking, one of the seven viewers will consume a single package of Coke popcorn, which is 15 yuan in the median; but in the perfect place, this ratio can be increased to 3 to 1, and the median of others is 19 yuan, there are no small cups and buckets, only medium cups, large cups, and super large cups.
The portion is of course true. It seems very cheap and cost-effective, but how much more popcorn candy water is worth?
So now many large cinemas are learning the sales routines of Xing Dad and Perfect. Now, when you go to the cinema to buy Coke popcorn, you can almost see a small bucket of cups that you can finish with just a few bites.
Wang Zhonglei naturally understood these principles, so he was very confused, because even their own Huayi theater chain, in order to make money, he still had to increase the number of scenes on Tang Sanzang. Otherwise, the audience would go to other theater chains, and your movies might make money, but your theater chain would make a lot of money. In this way, a comparison of fools would know how to choose.
Looking at the professional forecasts and profit expectations submitted by Ye Ning, Wang Zhonglei finally said helplessly: Stop the ticket, refund all the pre-sales before, and ensure the profits of the theaters first!
Ye Ning breathed a sigh of relief when he heard this. He was the person who was most afraid of his boss being confused. In the past two years, Huayi has a high debt in order to expand its theater alliance. It would be very troublesome to not be able to achieve convincing results. It would be very troublesome to not support the current stock price. Local small and medium-sized cinemas that join for your resource channels will also reconsider their choices, which has a great impact on Huayi theaters.
Domestic theaters are not all invested by themselves. Many third- and fourth-tier cities, including small and medium-sized cinemas in some first- and second-tier cities, are actually private investments. The biggest role of a theater manager like Ye Ning is to form and coordinate these neutral cinemas to make them a part of themselves to create profits for themselves and improve their competitiveness in the entire industry.
Therefore, others will also consider whether they will make more money after joining you, and whether it is more cost-effective than joining other theaters. If it is not cost-effective, it is not as profitable as before. I will probably not regret it during the contract period. Once the contract period passes, I will immediately defect to your competitor.
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