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Chapter 243: A new generation replaces the old one 3!

9days ago Celebrity fiction 10
Zhao Yànzi completely broke up because of "Painted Skin" and Chen Kun and Xun Geer. They are enemies of each other, so naturally they cannot be called friends.

To put it bluntly, Zhao Wei's relationship with Zhang Ziyi is very bad, because her second sister, Aunt Zhao, has a bad relationship with Zhang Ziyi, and is ready to cheat her and ruin her reputation. It is also because the relationship between a man and another Zhou Xun is also very bad and inconsistent.

Zhou Xun and Zhao Wei have a bad relationship for the same reason. They are fighting with Zhang Ziyi because of the Hong Kong resources and the number one actress in the mainland entertainment industry. Even if they are not life-and-death enemies, they have no relationship with their friends, at least they are opponents.

Because Xu Cainu took the same path as the other three, she had no connection with the three of them, and she just looked beautiful alone.

How could such a group of big actresses who are completely unable to cooperate with each other and unite each other?

If they can really unite their respective forces, even Wu Mingxuan can only avoid the edge; just fight each other, I'm sorry, even Zhao Yàn, who has the strongest connections and the widest network, is actually just like that. When will he not take action at this time?

As soon as the fourth day of the lunar month resumed work, Wu Mingxuan immediately arranged for "Harabazaar" and "Jiaren" to be the special report on the four costume goddesses, and took the lead in the most influential paper media, and then waited for their film and television works to ferment, and once the representative works were released, they proved themselves at the box office and the market, regardless of whether others could accept it, this was the general trend.

This is the first time Wu Mingxuan has seen Su Mang himself. His previous life started too low and he was not qualified to participate in the Bazaar Star Charity Night. Although not only celebrities participated, the mainstream is stars. Only those who are familiar with the directors are qualified. How can Wu Mingxuan, an associate director, have this qualification?

However, in thirty years, Hexi has been in the east and thirty years. Now Wu Mingxuan not only met Su Mang, a famous female devil in the entertainment industry, but now she has become a senior working person who works for him. Her life experience is so mysterious.

Mr. Su, what is Zhao Wei’s reaction now?

There are many opinions there, and they even made it clear that they would not participate in this year's celebrity charity night, and would not even cooperate with us in the future, which was considered as banning us.

As long as she is happy, ban it and it depends on whoever bans whom.Take good photos, this is the key to determining how much fund you can get from me this year. I am not Lao Guo. If you and Bazaar can prove your value, just funding. I don’t want to make money with a fashion magazine.

Su Mang nodded, instantly understanding Wu Mingxuan's meaning. As long as he gets things done, he can support himself in making the magazine bigger without restrictions, and even implement a free strategy to build "Harabazaar" and "Jiaren" into a real national fashion magazine.

Free magazines are actually very common abroad. Even in Hong Kong, separated by a river, there are many such exquisitely produced free magazines.

It can actually make money by making such magazines, and it is very profitable, but the process is very hard, and it also requires a lot of financial support. You can't afford to burn the money without some financial resources.

Simply put, based on the production cost of a book called "Harabazaar", if a single printing can exceed 5 million copies, the cost can be as low as 11 yuan, and if the printing volume of 500,000 copies is as high as 21 yuan.

The current price of "Harabazaar" is 480 yuan per year (first and second half of the month) and 20 yuan per book, and the retail price is 28 yuan per book, with sales between 200,000 and 400,000 yuan.

It can be said that the amount sold is less than 500,000 yuan, and those that have not been sold are basically given free of charge to mid-to-high-end barber shops and large international airports.

Just look at the selling price, this is a loss-making transaction. Each period will lose hundreds of thousands or millions, with a loss of more than 70 million for the whole year. However, after accounting for advertising revenue, it can barely break even and maintain it steadily.

This is the sad survival status of these seemingly high-end fashion magazines. It is not impossible to make real profits and make money, but you have to find ways to improve your audience.

While ensuring high standards, you can pay for free and maintain a very exaggerated sales volume for a long time, so that you can have the right to bargain in advertising revenue and get very awesome high-end advertising and fashion resources.

This is much more exaggerated compared to the previous investment and operating costs. At least one has to spend hundreds of millions of real money to burn it. How many people are willing to do it?

Wu Mingxuan was willing to say that he still had the financial resources.

So this is the first test paper he set for Su Mang. If he cannot deliver a satisfactory answer in a limited time, he will either place resources on "Jiaren" or find someone better than her to replace him.

Although the fashion group has suffered a significant impact on its revenue and market value due to the economic crisis, there is still a lot of working capital on the books. Su Mang decided to use this money first in the latest issue of "Harl's Bazaar", and use his own channels to distribute "Harl's Bazaar" for the greatest amount of free, so that the four ancient costume goddesses can be deeply rooted in the hearts of the people.

"Jiaren" is a monthly magazine, ranking behind "Harling Bazaar", so Wu Mingxuan must first see how far Su Mang can do.

In Wu Mingxuan's opinion, a loss of several hundred million a year is no big deal. What he values ​​more is his right to speak and fashion resources. If he can get these, let alone hundreds of millions, he can afford to lose more than one billion.

Li Xue himself has never participated in the sales of such fashion magazines, so she asked curiously: How to be free for free?Giving people directly on the street?

Given to the mainstream hair salons and airport hotel coffee shops in first- and second-tier cities across the country, of course, it is not a gift directly to the door. It is to cooperate with telecommunications companies and cooperate with them in the name of broadband telephone bills. Not only does the magazine cost money, but it also needs to spend a lot of money on promotion.

What is the Ah?

Because the magazine itself also needs to be sold, the price of 28 yuan per book will not change, but it will give up more rebates.

For example, the purchase price after a newspaper and magazine dealer can be reduced to a single digit as much as the goods they receive at one time, or even single digits, to increase their sales enthusiasm.

This can ensure the quality of the magazine. In addition, I will increase my investment and get better and better. The advertisements that were originally difficult to see are gradually becoming some high-end luxury products with deep connotation, and the user experience will be better and better.

Once you have survived the early investment, the time for real harvest will be followed. At that time, you can not only make money, but also make a lot of money, making huge profits that you can't imagine now.