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Chapter 960 Attack on Maoyan’s ticket purchase!

9days ago Celebrity fiction 10
It was soon February 8th, and Perfect started the pre-sale on the first day of the Lunar New Year. With the help of one-card, Perfect Cinema Online Booking Online Pre-sale is not inferior to the Changshu version of the future. They are also the most successful ones in major theaters today, so they have always been the industry's first in attendance.

After the market analysts on his side analyzed all the latest data, Jack Ma stood up and gave a passionate speech to everyone present: In just less than half a day, he had sold a total of 100 million yuan in box office, so what are you waiting for?

Mobile payment is the general trend when buying tickets from Maoyan. Perfection is unwilling to contribute to their in-buying platform with you now. It’s just that the traditional offline model cannot compete with the other party at all. It can only watch others steal the market, so cooperating with us Maoyan ticket purchase is your best choice at this stage.

The three major payment platforms in China are One Card, Alipay and WeChat. One Card is directly issued by the Portuguese-Australia Bank. It is a new model that combines online and offline traditional financial industry and Internet mobile payments. It is also because it has the earliest layout of the best reputation services (Perfect Cinema), so it is the first choice for mid-to-high-end users.

Alipay is an Internet finance established by Taobao and Alibaba. It has a low threshold and is convenient to use, so it ranks first in terms of scale and number of users. However, because it is not a professional financial institution and the user qualifications of the main service are uneven, it is not as good as one card in terms of user experience, and there will be many restrictions and inconveniences in transfers and consumption in large amounts.

WeChat is now completely Make up the numbers, and its biggest function is to send red envelopes, which is barely considered another mobile payment method other than Alipay’s one-card, so it is not very important, and its overall market share has just exceeded 10%.

Huayi, Bona, and China Film and other theater giants have thought of cooperating with Perfection and directly joining the online ticket booking service of the Yicai platform, but Perfection is Perfection. Portuguese Australia Bank is Portuguese Australia Bank. Although the boss and major shareholders are all the same, the nature of the company and the business model are different. Wu Mingxuan does not want to include other peers and divide his cake, so he refused.

Jack Ma saw such a market gap and opportunity, and directly copied the one-card game and created a Maoyan ticket purchase with a similarity of up to 80%. He planned to use the convenience of Alipay and Taobao to win these customers.

Now the annual sales of the mainland screening market is close to 30 billion yuan, the number of viewers exceeds 1.6 billion, and the growth rate is very fast. If this part of the market can be won, it will be of great help to Alipay's market share and comprehensive promotion. Therefore, Jack Ma really attaches great importance to it, which is also the real purpose of his cooperation with these theater bosses.

In fact, no one refuses to cooperate with Jack Ma. Others are indeed very sincere, but the price of ticket purchases for Maoyan is indeed a bit too exaggerated. It is not that the price is too expensive, but that it is too cheap.

Under normal circumstances, IMAX3D movies like Journey to the West have a ticket price ranging from 50-120 yuan, but there is a group purchase price of 199 yuan on Maoyan ticket purchase, and the most expensive one is only 399 yuan.

The final discount price for VIP users (annual fee) on the one-card team is 43 yuan, and the best flagship cinema is 70 yuan. Many theater owners are hesitant. The Spring Festival is the most profitable period every year. Basically, they are the golden cycle of selling high-priced tickets without fear of no one entering the cinema.

Although Jackma promised that if you sell him, you should be as much as you charge you, such crazy subsidies made these theater owners who are talented in themselves very uneasy.

There is no free lunch in the world. You can now pay a lot of money, but you can't make up for it endlessly. When you get the market and traffic you want and completely emptied our bargaining power in this regard, won't we become fat on the chopping board? You can slaughter whatever you want?

Wang Zhonglei, who has always been very sensible, said directly to Jack Ma, who is not good-looking and like a Martian: Cooperation can be done, but we cannot accept such a way of cooperation.

The sales of physical theaters are our big deal. If you sell like this, wouldn’t we destroy our original sales network?

If you don’t have the ticket price that is at least half the cheaper, why do you still need to buy the original ticket?

This is definitely not possible. Anyway, we Huayi has no intention of giving up our sales network like this. Everyone is not stupid. Director Wu’s new movie has exposed all your tricks, so don’t use it to fool others.

The new movie Wang Zhonglei mentioned is naturally the hacker trilogy that began to be released this summer. There have been many news and exciting highlights before, especially the trailers released last Christmas and this year's New Year's Day, which reveals the operating models of many Internet giants, which are very high-energy. Therefore, Jack Ma's original very powerful tricks now seem to have no place to use them.

Jackma was speechless about this, do you understand that you can hide it?

Why do you have to say it directly? Now everyone knows the ways and routines of our Internet capital, how can you fool us?

After some negotiations, the bosses of several major theaters were very tacitly resistant to giving it to you. It would be impossible to give it to you, but the price cannot be finalized, and we must be given a promotion fee based on the number of people. In other words, you can sell it at the same price as our membership, but you have to give us a promotion fee of five yuan per movie ticket.

You can subsidize the five yuan yourself or count the money in it. Anyway, we want so much money, and you can only buy the price we set. If you can, just cooperate. If not, it will be fine. Anyway, you also support your Alipay, WeChat, and one-card (mobile payment). You can't enter the payment platform and buy it directly, and enjoy the corresponding discounts and activities.

Jack Ma, who had no good idea, could only agree first. All the tricks that were in the box were exposed by Wu Mingxuan's new movie. It was really difficult for him to fool him, and it was not so easy for him to fool people.